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Visual Brand Manager Jobs in Washington (NOW HIRING)

Eastland Food Corporation

Brand Manager

Jessup, MD · On-site

$60K - $75K/yr

Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands ... Partner with internal Graphic Design team to translate brand concepts into visual assets for ...

Eastland Food Corporation

Brand Manager

Jessup, MD · On-site

Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands ... Partner with internal Graphic Design team to translate brand concepts into visual assets for ...

Eastland Food

Brand Manager

Jessup, MD · On-site

$70 - $110/hr

Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands ... Partner with internal Graphic Design team to translate brand concepts into visual assets for ...

Eastland Food

Brand Manager

Jessup, MD · On-site

Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands ... Partner with internal Graphic Design team to translate brand concepts into visual assets for ...

HITT Contracting, Inc.

Brand Director

Falls Church, VA · On-site

$125K - $180K/yr

RESPONSIBILITIES * Define and evolve HITT's visual brand identity, ensuring a consistent and ... Manage the creative budget and allocate resources effectively across team priorities * Partner with ...

HITT Contracting, Inc.

Brand Director

Falls Church, VA · On-site

$125K - $180K/yr

RESPONSIBILITIES * Define and evolve HITT's visual brand identity, ensuring a consistent and ... Manage the creative budget and allocate resources effectively across team priorities * Partner with ...

Accenture

Visual Design Manager

Arlington, VA · On-site

$87.40 - $245/hr

From defining brand systems and designing digital and physical experiences, to building the visual ... Manage, support, and mentor team members in their day‑to‑day work, helping them grow their ...

Accenture

Visual Design Manager

Arlington, VA · On-site

From defining brand systems and designing digital and physical experiences, to building the visual ... Our team includes specialists in Product Design, Product Management, Engineering, Experience Design ...

Mcguirewoods

Design Manager

Washington, DC · On-site

$90 - $120/hr

Overview McGuireWoods seeks a skilled and highly experienced Design Manager to champion the firm's brand, uphold the high standards of the firm's visual identity, and ensure consistency in marketing ...

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Visual Brand Manager information

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How much do visual brand manager jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for visual brand manager in Washington is $35.39, according to ZipRecruiter salary data. Most workers in this role earn between $24.47 and $37.21 per hour, depending on experience, location, and employer.

What is a visual brand manager?

A Visual Brand Manager is a professional responsible for shaping and maintaining the visual identity of a brand across all platforms and communications. They oversee the creation and consistency of visual elements such as logos, color schemes, typography, and imagery to ensure they align with the brand’s values and message. This role often involves collaborating with designers, marketing teams, and other stakeholders to develop cohesive visual strategies that enhance brand recognition and appeal. Visual Brand Managers play a key role in differentiating a brand in the marketplace and ensuring a positive visual experience for customers.

What skills and qualifications are needed to be a visual brand manager?

To thrive as a Visual Brand Manager, you need expertise in brand strategy, graphic design, visual storytelling, and a relevant degree such as marketing, design, or communications. Familiarity with design software (like Adobe Creative Suite), brand management platforms, and digital asset management systems is essential. Strong creative vision, collaboration skills, and attention to detail help individuals excel in shaping consistent brand visuals. These skills ensure cohesive brand representation and drive audience engagement across multiple channels.

How does a visual brand manager collaborate with creative and marketing teams?

Visual Brand Managers work closely with both creative and marketing teams to develop and maintain a consistent visual identity across all channels. They often lead brainstorming sessions, provide clear brand guidelines, and review creative assets to ensure alignment with the brand’s vision. Effective collaboration involves regular meetings, feedback loops, and cross-functional coordination to launch campaigns or refresh brand visuals. This role requires balancing creative input with strategic brand objectives, ensuring every visual element supports the overall brand message.

What is the difference between Visual Brand Manager vs Graphic Designer?

AspectVisual Brand ManagerGraphic Designer
Primary FocusDeveloping and maintaining brand visual identity across platformsCreating visual content and designs for specific projects
Required SkillsBrand strategy, visual storytelling, project managementDesign software proficiency, creativity, technical skills
Work EnvironmentCollaborative, strategic, cross-departmentalDesign studios, marketing teams, freelance
Common CertificationsBrand management, marketing certificationsAdobe Certified Expert, design certifications

While both roles involve visual work, a Visual Brand Manager oversees the overall brand visual identity and strategy, ensuring consistency across channels. A Graphic Designer focuses on creating specific visual content and designs. The roles complement each other but differ in scope and responsibilities.

Is a visual brand manager a high paying job?

A visual brand manager typically earns a competitive salary that varies based on experience, location, and industry. In general, the role offers higher compensation compared to entry-level marketing positions, especially with specialized skills in branding, design, and digital tools. Senior or managerial levels can lead to even higher pay.

What does a visual brand manager get paid?

The average salary for a visual brand manager ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. Skills in branding, graphic design, and familiarity with tools like Adobe Creative Suite are typically required.

What are popular job titles related to Visual Brand Manager jobs in Washington?

For Visual Brand Manager jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Visual Brand Manager jobs in Washington look for?

The top searched job categories for Visual Brand Manager jobs in Washington are:

What cities in Washington are hiring for Visual Brand Manager jobs?

Cities in Washington with the most Visual Brand Manager job openings:

Visual Brand Manager jobs near you

Brand Manager

Eastland Food Corporation

Jessup, MD • On-site

$60K - $75K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Job description

ABOUT EASTLAND FOOD
Eastland Food Corporation is the #1 Asian grocery distributor on the East Coast and is rapidly expanding across the US. With over 45 years of industry leadership, four regional distribution centers, direct sourcing offices in Bangkok & Tokyo, and a robust catalog of 1,100+ SKUs, we bridge top Asian manufacturers with North America's largest grocery channels. Our portfolio features many iconic Asian brands, including Asian Best, Indomie, Kopiko, BoBo, Maesri, TableMark and Cha Tra Mue. Powered by surging demand for authentic international flavors, Eastland Food provides an established foundation for high-autonomy brand owners to launch innovations, build strategic vendor partnerships, and own full-cycle portfolio strategy.
ROLE SUMMARY
We are seeking a tactically experienced Brand Marketer to drive growth across our key vendor brands. This role is perfect for proven high-autonomy executors looking to break into strategic portfolio ownership.
Reporting directly to the Marketing Director, this role serves as an Individual Contributor (IC) with total day-to-day ownership of Above-the-Line (ATL) marketing execution, omnichannel media budgets, sales enablement toolkits, and vendor partnership management. This position requires a high degree of operational autonomy - you will work closely with Internal Design, Sales, New Product Development (NPD), and e-Commerce teams to drive brand awareness, consumer conversion and sales velocity.
KEY RESPONSIBILITIES
  1. Brand Strategy & In-House Campaign Execution
  • Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.
  • Consumer Campaign Management: Design, execute and review in-house ATL campaigns across social media (YouTube, Instagram), organic/paid influencer partnerships, SEO, corporate announcements, point-of-purchase (POP) display programs, in-store demo, digital coupons and weekly circulars.
  • Annual Strategic Planning: Partner with the broader marketing team during annual planning cycles to define overarching portfolio strategy and tactical execution. Pitch incremental campaigns to leadership as opportunities emerge across categories, customers and consumers.

  1. Retail & Point-of-Sale Insights
  • Retail Performance Analytics: Analyze Point-of-Sale (POS) data across assigned brands and key accounts to evaluate cyclic velocity, sales trends, and regional performance.
  • Supply Chain & Inventory Alignment: Monitor Inventory Turns, Retail Turns, and retail velocity metrics; proactively inform Purchasing and Logistics of category slowdowns, demand surges, or inventory risks.
  • Channel Investment Guidance: Use POS analytics to lead strategic omnichannel investments across key customer accounts.

  1. Commercial Partnership
  • Sales Enablement: Lead the messaging, narrative, and material creation for commercial toolkits, trade presentations, and sell sheets used by Sales teams for buyer line reviews and ad hoc purchasing decisions. Partner closely with Design on creative workstreams such as sales education, brand display and annual catalog.
  • Broker Collaboration: Partner with external food brokers and sales leadership to refine customer-facing materials for mainstream channels.

  1. Vendor Relationship Management
  • Primary Vendor Liaison: Act as primary partner for assigned brands, reviewing retail performance, warehouse inventory and managing risk & opportunity profiles.
  • Financial Processing: Manage vendor account reconciliation, securing initial Purchase Order (PO) approvals and promotional cooperative reimbursements.

  1. Cross-Functional Alignment & Product Positioning
  • Creative Briefing & Execution: Partner with internal Graphic Design team to translate brand concepts into visual assets for marketing and sales.
  • New Product Development (NPD): Lead strategic positioning and brand narrative workshops for new SKUs under your portfolio. Gather direct feedback from sales representatives post-launch to refine initial strategic positioning and ensure product-market fit.
  • Portfolio Health Reviews: Participate in recurring cross-functional SKU reviews with Purchasing and Finance. Align on discontinuation decisions as brand owner.
  • Trade Promotion Alignment: Partner with Trade Manager to coordinate trade promotion, sample cases, launch promotion, sales incentives and promotion credits within the context of the broader portfolio trade budget.

DAY IN THE LIFE - 12 MONTH MILESTONES
  • Lead master strategy sessions with leadership to set annual KPIs and allocate ATL portfolio budgets.
  • Conduct quarterly vendor reviews, mid-year sales/marketing alignments, half-year SKU deep dives, and digital footprint/SEO audits.
  • Analyze retail POS performance of brands and key channels (Mainstream Grocery, Mass, Club and Asian Specialty) to inform upstream teams of category trends
  • Track month-end budget spend against total marketing allocations, requesting incremental funding when high-ROI opportunities arise.
  • Align with the Trade Promotion Manager on Below-the-Line (BTL) tactics (introductory promos, rep incentives) while balancing overall portfolio budget.
  • Lead ad-hoc New Product Development positioning workshops, build buyer-facing pitch decks, and gather salesperson feedback post-launch.
  • Build and refine buyer sales materials in partnership with mainstream sales team and dedicated food brokers. Analyze data to generate best-fit sales narratives.

QUALIFICATIONS & SKILL REQUIREMENTS
  • Experience: 3 - 6 years of progressive brand marketing experience in CPG, Food & Beverage, or wholesale distribution.
  • Education: Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.
  • Analytical Capability: Demonstrated ability to analyze datasets to extract actionable commercial insights and recommendations.
  • Campaign Execution: Proven track record of leading & owning social media accounts, influencer collaborations, SEO, Point-of-Purchase and in-store demo programs.
  • Sales Enablement Mastery: Experience with sales storytelling; skilled at creating compelling sales materials for sales reps, food brokers, or vendor reviews.
  • Cross-Functional Skills: Highly collaborative with experience working alongside internal creative design teams, sales teams, operations and external food brokers.
  • Strategic Curiosity: A strong desire to break into total cycle brand management. While you may not be a POS, P&L or warehouse expert yet, you have strong numerical aptitude and are eager to be coached on how commercial strategy, retail analytics, and inbound/outbound relationships ladder up to brand decisions.
  • Preferred Industry & Language Skills:
    • Familiarity with specialty Asian food culture and cuisine.
    • Bilingual proficiency in Mandarin Chinese, Cantonese, Vietnamese, or Thai.

BENEFITS & WORKING ENVIRONMENT
  • Competitive salary and performance incentives
  • Health, Dental, and Vision Insurance
  • 401(k) plan with company matching
  • Paid Time Off (PTO) - 15 days per year, plus company holidays
  • Flexible working hours with hybrid/remote flexibility
  • Professional development and wellness programs

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