Virtual Life Coach Jobs in Rochester, MN (NOW HIRING)

We are Farmers - where ambition meets opportunity.
At Farmers, we're not just known for unforgettable jingle - we're a team with a passion for purpose and making a real difference in people's lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn't just a goal - it's a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.
Join an award-winning, equal opportunity employer, where you'll find more than a job - you'll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.
Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let's build something incredible together!
Workplace: Hybrid ( #LI-Hybrid )
Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.
Job Summary
This position is responsible for supporting the recruitment, coaching, development, and performance of Agency Ownership Development Strategists within an assigned location. The role provides strategic support and oversight across business development opportunities, including lead procurement, referral relationship management, pipeline development, centers of influence development, and market execution. It is accountable for supporting new business growth and retention across personal, specialty, life, and commercial insurance lines. The position partners with Distribution leadership to help strengthen product knowledge and enhance overall effectiveness of Agency Ownership Development Strategists. The role also serves as the local leader for the Agency Ownership Development Schools program.
This position is a contractor role supporting Farmers Insurance and is not a full-time employment opportunity directly with Farmers Insurance.
Essential Job Functions

• Coaches and supports development of a team of Agency Ownership Development Strategists, reinforcing expectations, the importance of accountability, and performance standards.
• Supports leadership, sales, and business development capabilities to help Agency Ownership Development Strategists prepare for future agency ownership and entrepreneurial success.
• Conducts regular coaching sessions, performance assessments, and development planning feedback aligned to individual growth paths and program milestones.
• Promotes the Farmers® value proposition and supports performance across multiple insurance lines of business, including personal, specialty, life, and commercial.
• Collaborates with Distribution, Product, and Marketing partners to align strategies and improve market execution*
• Coaches Agency Ownership Development Strategists on customer engagement strategies, sales development, and business planning skills that support long-term agency growth.
• Reinforces professional development expectations, including additional licensing, ongoing training, and mastery of product, underwriting, and market knowledge.
• Guides Agency Ownership Development Strategists in their strategic business development, leadership behavior, and operational discipline activities.
• Leverages AI-enabled systems and other available resources to help Agency Owner Development Strategists enhance sales effectiveness.
• Identifies and evaluates third-party lead providers.
• Analyzes lead return on investment and conversion performance to help optimize available marketing and acquisition strategies.
• Develops and maintains strategic referral partnerships to support sustainable pipeline growth.
• Oversees daily and weekly sales activity by using technology platforms, processing systems, and reporting resources.
• Uses performance data, pipeline metrics, and reporting to monitor results, identify trends, and drive continuous improvement.
• Participates in recruiting, interviewing, and onboarding of Agency Ownership Development Strategists.
• Performs other duties as assigned.

Physical Actions
Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.
Physical Environment
This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.
Education Requirements
High School Diploma or equivalent required. Bachelors degree preferred. Property and Casualty and Life and Health licenses required. Upon Hire *^.
Experience Requirements
Minimum of five years sales, marketing or insurance experience including knowledge of Personal Lines, Specialty, Life and Commercial lines product knowledge. Knowledge of Farmers systems, tools and current sales management technology.
Special Skill Requirement
Additional Qualification
Proven written and oral communications. Strong sales ability; including building rapport, qualifying questions, time management, objection handling and closing.
Benefits

• Salary $70,000 plus bonus/incentives.
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• For more information, review "What we offer" on https://www.farmers.com/careers/corporate/#offer

Job Location(s): US - MN - Rochester
Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.
Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.
Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.
Spokane, WA only: Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com