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Amazon Web Services is seeking a driven Campaign Manager to join the Cloud Sales
Center (CSC) Customer Acquisition organization. This role sits at the intersection of sales
strategy, partner engagement, and pipeline generation, and is responsible for designing,
executing, and measuring prospecting campaigns that accelerate pipeline creation and
revenue realization for AWS inside sales teams across NAMER.
The CSC Campaign Manager is the connective tissue between AWS go-to-market priorities
and frontline execution. You will work backwards from Geo and Service pipeline goals to
build campaign prioritization frameworks, source and package sales plays, orchestrate
partner co-sell motions, and drive mechanisms like POWER Day that generate measurable
pipeline outcomes. This is not a marketing role; it is a sales-aligned program management
role that demands operational rigor, cross-functional influence, and a bias for action.
Impact and Scope
• Directly contribute to pipeline generation through well-executed campaign strategies
across one or more CSC segments (Enterprise, SMB, Greenfield, ISV, or Startups)
• Own the campaign execution calendar (Plan of Record) for assigned segments,
managing 15-25 sales plays per year
• Manage partner co-sell programming with moderate complexity, coordinating with 3-5
partners per quarter
• Deliver independently on campaign execution while seeking guidance from
leadership on strategic prioritization
• Support AWS market presence in NAMER through targeted prospecting programs,
events, and direct engagement
Track campaign attribution and pipeline tagging to demonstrate ROI and inform future
investment
Key job responsibilities
Campaign Strategy and Execution
• Work backwards from AWS Geo and Service pipeline goals to build campaign
prioritization with service-level offers, messaging, and go-to-market execution
• Develop detailed campaign project plans including: campaign goals, target audience,
messaging, calls to action, distribution channels, propensity-to-buy list assessment,
and campaign schedules
• Source, package, and quality-assure all campaign assets before they reach
Customer Acquisition Representatives (CARs), maintaining high standards for
frontline usability
• Build prospecting workflows, lead distribution mechanisms, and discovery guides that
enable CARs to execute campaigns effectively
• Obsess over the end customer experience and design campaigns that meet
customers where they are in their cloud journey
Partner Co-Sell Programming
• Develop and execute partner co-sell campaigns to accelerate incremental pipeline
through targeted motions (live and virtual)
Design partner playbooks defining roles, responsibilities, enriched contact delivery,
and success metrics
• Coordinate with partner stakeholders to align on target accounts, value propositions,
and campaign timelines
• Track partner-attached rates and campaign outcomes to validate and iterate on the
partner motion
Cross-Functional Alignment
• Collaborate with AWS Sales Leadership, WWSO, Specialty Sales, Marketing,
Business Development, and Partner teams to align campaign execution with business
priorities
• Serve as the point of contact for WWSO and industry teams, representing CSC
requirements and ensuring sales plays are adapted for segment-specific customer
profiles
• Orchestrate POWER Day execution for assigned segments, driving weekly
prospecting cadences with segment-specific targets
• Support customer-facing engagement at live and virtual events, or via direct
campaign execution including prospecting calls and discovery meetings
Reporting and Analytics
• Forecast, track, and report campaign effectiveness metrics (pipeline generated, lead
volume, conversion rates, partner-attached rates, PRR) to internal stakeholders
• Deliver weekly campaign reporting and contribute to Monthly Business Reviews
• Continually monitor, analyze, and tune campaigns to maximize conversion, pipeline,
and revenue generation
• Identify patterns in campaign performance data to improve technical and business
solutions within the CSC
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
BASIC QUALIFICATIONS
- Bachelor's degree or equivalent
- 5+ years of account management, brand management, performance marketing, digital marketing, sales or consulting experience
- Experience in recruiting operations leadership within a high growth tech company or high-volume RPO organization
- Experience communicating results to senior leadership, or experience communicating complex information and solutions to senior stakeholders and influencing decisions
- environment
- • Proven ability to create and execute go-to-market strategies with measurable pipeline
- outcomes
- • Strong analytical skills with the ability to translate data into actionable campaign
- insights
- • Experience managing complex, multi-faceted programs with cross-functional
- stakeholders
- senior management
- • Understanding of cloud computing products, services, and the B2B buyer journey
- • Experience in partner or customer relationship management
PREFERRED QUALIFICATIONS
- Experience with CRM tools like Salesforce
- (Marketo)
- • Familiarity with pipeline analytics, propensity modeling, and campaign attribution
- methodologies
- Experience designing and executing partner co-sell or channel marketing programs
- • Strong writing skills for prospecting content: email sequences, call scripts, discovery
- guides, and campaign briefs
- • Motivated self-starter who thrives in complex, fast-paced environments of a rapidly
- evolving busines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, TX, Austin - 92,400.00 - 160,000.00 USD annually