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Virtual Advertising Jobs in California (NOW HIRING)

Meta

Product Marketing Manager

Menlo Park, CA · On-site +1

$160K/yr

Understand advertiser needs/requirements and product risk areas in order to prioritize ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

Meta

Product Marketing Manager

San Francisco, CA · On-site +1

$160K/yr

Understand advertiser needs/requirements and product risk areas in order to prioritize ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

Roku

Technical Account Manager

Santa Monica, CA · On-site

$130K - $160K/yr

... calls and virtual communication * Meet locally with publisher contacts when required We're excited if you have * 4+ years of client-facing experience in Programmatic Advertising/Header Bidding ...

Meta

Product Marketing Manager

Menlo Park, CA · On-site +1

$130K/yr

The candidate will have experience in digital advertising, monetization product management or ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

Meta

Product Marketing Manager

San Francisco, CA · On-site +1

$130K/yr

The candidate will have experience in digital advertising, monetization product management or ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

Roku

Technical Account Manager

Santa Monica, CA · On-site

$130K - $160K/yr

... virtual communication * Meet locally with publisher contacts when required We're excited if you have * 4+ years of client-facing experience in Programmatic Advertising/Header Bidding Technologies in ...

Roku, Inc.

Branded Content Project Manager

Santa Monica, CA · On-site

$96.70 - $107.45/hr

Our Ads Manager team is building best-in-class advertising workflows to help democratize connected ... Experience managing clients in live production environments, including on-set presence and virtual ...

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All JobsAdvertising JobsVirtual Advertising JobsVirtual Advertising Jobs in California

Virtual Advertising information

What is virtual advertising?

Virtual advertising refers to the practice of digitally inserting advertisements into video content, such as sports broadcasts or streaming media, in real time or during post-production. These ads can be customized for different audiences and regions, allowing broadcasters and marketers to target specific viewers. Virtual advertising is commonly used in televised sports events, where digital billboards or banners are overlaid onto the field or arena, replacing or supplementing physical advertisements. This technology leverages advanced graphics and tracking systems to ensure that the ads blend seamlessly into the live or recorded footage. The rise of virtual advertising has expanded opportunities for brands to reach viewers in more personalized and engaging ways.

What are the key skills and qualifications needed to thrive in virtual advertising?

To thrive in Virtual Advertising, you need a solid understanding of digital marketing principles, branding, and analytics, often backed by a degree in marketing or related fields. Familiarity with tools like Google Ads, Meta Business Suite, programmatic platforms, and analytics software such as Google Analytics is typically required. Creativity, adaptability, and strong communication skills help professionals craft compelling campaigns and respond to rapidly changing digital trends. These skills are crucial for effectively reaching target audiences, optimizing ad performance, and driving measurable business results in a competitive online environment.

What are some common challenges faced by professionals working in virtual advertising, and how can these be addressed?

Professionals in virtual advertising often encounter challenges such as keeping pace with rapidly evolving digital platforms, ensuring that ads are engaging without being intrusive, and accurately measuring campaign effectiveness. Staying current with industry trends and regularly updating technical skills can help overcome these issues. Effective collaboration with creative, data analytics, and client teams is also key to delivering successful campaigns and adapting strategies based on performance insights.

What is the difference between Virtual Advertising vs Digital Marketing?

AspectVirtual AdvertisingDigital Marketing
Required CredentialsTypically a background in marketing, media, or communications; certifications in digital toolsSimilar credentials; often includes certifications in SEO, SEM, or analytics
Work EnvironmentPrimarily remote or virtual settings, focusing on online campaignsCan be remote or in-office, covering a broad range of online and offline channels
Employer & Industry UsageUsed by advertising agencies, media companies, and brands for online campaignsUsed across industries for promoting products/services via online channels

Virtual Advertising focuses specifically on creating and managing online ad campaigns in a virtual environment, often emphasizing digital media placements. Digital Marketing encompasses a broader range of online promotional activities, including content marketing, social media, email campaigns, and SEO. While both roles require similar skills and credentials, Virtual Advertising is more specialized in online ad placements, whereas Digital Marketing covers a wider spectrum of online strategies.

How do you become a virtual advertising professional?

To become a virtual advertising professional, you typically need a background in marketing, communications, or related fields, along with skills in digital marketing tools such as social media platforms, analytics, and content creation. Gaining experience through internships, certifications in digital marketing, and building a strong online portfolio can also improve job prospects. Many roles require remote work proficiency and self-motivation to manage campaigns independently.

What are the most commonly searched types of Advertising jobs in California?

The most popular types of Advertising jobs in California are:

What cities in California are hiring for Virtual Advertising jobs?

Cities in California with the most Virtual Advertising job openings:

Virtual Advertising jobs near you
Infographic showing various Virtual Advertising job openings in California as of August 2026, with employment types broken down into 84% Full Time, 12% Part Time, and 4% Contract. Highlights an 32% Physical, 2% Hybrid, and 66% Remote job distribution.

Product Marketing Lead, Instagram Reels Monetization and Ads Experiences

Meta

Los Angeles, CA • On-site, Remote

$190K/yr

Full-time

Posted 24 days ago

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

139th of 247 rated software companies

Job description

Meta is seeking a Product Marketing leader who is passionate about technology, innovation, and creating valuable experiences for advertisers. This Product Marketing lead will manage a team of Reels Monetization and Ads Experiences PMMs within the Instagram Business organization. This team helps build and launch Reels ad products so advertisers can harness the power of video to drive performance and engage users. They also help launch and scale ads in new surfaces such as Threads and partner with central Ads teams on bringing AI and creative transformations to Instagram ads.Success for this team is influencing product roadmaps through market research, product testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market. This candidate will lead a team of Product Marketers focused on both inbound and outbound phases of product marketing. Inbound responsibilities are to represent the advertiser perspective in product strategy and development, via market analysis, opportunity sizing, and identifying unmet needs from discussions with internal and external stakeholders. Outbound responsibilities are to create and execute go-to-market strategies with advertiser value proposition messaging, market positioning, external-facing enablement and proof points, and alpha and beta testing.This role requires experience leading teams, influencing executive and cross-functional stakeholders through data-driven proposals, applying strategic and analytical thinking to ambiguous problems, and coaching direct reports toward measurable growth. This role is highly cross-functional and will work closely with the Product Management, Engineering, Data Science, Sales, Research, Communications, Marketing and other partner teams across Meta.
Product Marketing Lead, Instagram Reels Monetization and Ads Experiences Responsibilities:
  • Lead, manage, and develop a team of highly skilled Product Marketers
  • Develop strong cross-functional partnerships with peer leads in Product Management, Engineering, User Research, Design, Communications, Sales and other key teams
  • Drive product & GTM strategy bridging short-term execution and long-term vision
  • Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
  • Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for the product portfolio
  • Lead and coordinate go-to-market efforts globally to support product launches and scaled adoption
  • Effectively and regularly communicate with leadership within the Product and Sales organizations
  • Set clear strategy, vision, and prioritization for the team which aligns with product and organizational priorities
  • Build and sustain a high-performing team with exceptional product marketing skills

Minimum Qualifications:
  • BA/BS degree
  • 10+ years of experience working in a product management, product marketing, management consulting, digital advertising, or equivalent function
  • Experience collaborating cross-functionally and building consensus across multiple stakeholders
  • Experience gathering and analyzing customer and market feedback, translating this information into requirements and functional specifications
  • Experience in setting product priorities and managing and communicating trade-offs

Preferred Qualifications:
  • Demonstrated to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Experience working on Instagram products or marketing on the Instagram platform
  • Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders
  • Digital advertising product development, including monetizing new surfaces, building new placements, and a technical understanding of Meta’s ads products
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Track record of driving effective Go to Market, including launching new products and scaling adoption
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$190,000/year to $258,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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