Prioritize and oversee campaign localization, balancing global consistency with market- specific needs. * Manage a 7-figure demand generation budget and allocate it for maximum ROI across campaigns.
Prioritize and oversee campaign localization, balancing global consistency with market- specific needs. * Manage a 7-figure demand generation budget and allocate it for maximum ROI across campaigns.
This pivotal role reports directly to the Vice President of Building Automation (BA) Planning and ... localization initiatives. The ideal candidate will possess strong cross-functional leadership ...
This pivotal role reports directly to the Vice President of Building Automation (BA) Planning and ... localization initiatives. The ideal candidate will possess strong cross-functional leadership ...
This pivotal role reports directly to the Vice President of Building Automation (BA) Planning and ... localization initiatives. The ideal candidate will possess strong cross-functional leadership ...
This pivotal role reports directly to the Vice President of Building Automation (BA) Planning and ... localization initiatives. The ideal candidate will possess strong cross-functional leadership ...
This pivotal role reports directly to the Vice President of Building Automation (BA) Planning and ... localization initiatives. The ideal candidate will possess strong cross-functional leadership ...
This pivotal role reports directly to the Vice President of Building Automation (BA) Planning and ... localization initiatives. The ideal candidate will possess strong cross-functional leadership ...
Job Title: Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories Reports to: VP, ... You'll partner with regional marketing teams to guide localization, ensure market relevance, and ...
Job Title: Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories Reports to: VP, ... You'll partner with regional marketing teams to guide localization, ensure market relevance, and ...
Vice President Localization information
What are the key skills and qualifications needed to thrive as a vice president of localization?
To thrive as a Vice President of Localization, you need expertise in global content strategy, project management, and fluency in multiple languages, typically supported by a degree in linguistics, translation, or a related field. Experience with localization management systems, CAT tools, and industry-specific certifications such as ATA or PMP are commonly required. Strong leadership, cross-cultural communication, and strategic thinking are vital soft skills for effectively leading diverse teams and aligning localization goals with business objectives. These skills ensure seamless global product launches, maintain brand consistency, and drive international growth.
What is the difference between Vice President Localization vs Director of Localization?
| Aspect | Vice President Localization | Director of Localization |
|---|---|---|
| Responsibilities | Strategic leadership, global localization strategy, executive decision-making | Operational management, project oversight, team coordination |
| Required Credentials | Advanced degree, extensive localization experience, leadership skills | Relevant experience, project management skills, industry knowledge |
| Work Environment | Executive level, cross-departmental collaboration, strategic planning | Team management, project execution, departmental coordination |
The Vice President Localization focuses on high-level strategy and global vision, while the Director of Localization handles day-to-day operations and project management. Both roles require industry experience, but the VP is more involved in executive decision-making, whereas the Director manages teams and projects directly.
How does a vice president of localization typically collaborate with other departments to ensure global consistency and effectiveness?
A Vice President of Localization works closely with product development, marketing, engineering, and regional teams to ensure that content, products, and messaging are effectively adapted for international markets. This role often leads cross-functional meetings to align localization strategies with overall business goals, manages vendor relationships, and ensures that quality standards are met across languages. Collaboration also involves setting up efficient workflows, leveraging technology platforms, and gathering feedback from local teams to continuously improve localization processes.
What does a vice president of localization do?
A Vice President of Localization oversees the strategy, planning, and execution of adapting products, services, and content for different markets and languages. They lead teams responsible for translation, cultural adaptation, and quality assurance to ensure offerings are relevant and accessible worldwide. This executive collaborates with product, marketing, engineering, and business units to align localization efforts with company goals and global expansion plans.
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Other
Posted 17 days ago
Job description
Locations: Atlanta, GA; New York City, NY; Chicago, IL, Dallas, TX
Backbase built the AI-native Banking OS, the control plane that unifies customers, employees, and AI agents across the banking frontline. Over 120 banks already run on our platform, but our next phase of growth requires a deliberate, hyper-targeted focus on winning the Global 2000.
Winning the Global 2000 requires competing against both entrenched legacy giants and heavily capitalized point-solutions. In this environment, market leadership will require that we skillfully out-smart and out-position the market, not out-spend it. This is a player-coach role for an enterprise marketer who can architect high-impact, capital-efficient strategies for a complex 12-to-18-month sales cycle while actively driving the execution of the core campaigns that turn executive attention into predictable pipeline.
This role reports directly to the Chief Marketing Officer.
RESPONSIBILITIES
Leadership:
- Lead the execution of integrated demand generation campaigns globally.
Build a traffic strategy across owned, earned, and paid channels that aligns with
audience targeting and campaign goals. - Prioritize and oversee campaign localization, balancing global consistency with market-
specific needs. - Manage a 7-figure demand generation budget and allocate it for maximum ROI across
campaigns.
Campaign development & execution:
- Lead the execution of integrated demand generation campaigns globally
- Build a traffic strategy across owned, earned, and paid channels that aligns with audience targeting and campaign goals.
- Prioritize and oversee campaign localization, balancing global consistency with market-specific needs.
- Manage a 7-figure demand generation budget and allocate it for maximum ROI across campaigns.
Data & outcomes:
- Define what great looks like, get the team aligned and bought in, then hold everyone to
it. Pivot fast when the data calls for it. Measure real business outcomes, not vanity
metrics. - Build workback forecasting models and clear dashboards that track funnel health and
account-level velocity. - Run rigorous post-mortems on closed-won pipeline data to continuously optimize digital
channels and spend allocation.
QUALIFICATIONS
- You bring 10+ years of enterprise demand generation leadership, with prior experience
in B2B fintech. - A proven track record marketing high-ACV software solutions to Global 2000 executive
buyers. - You are an expert funnel engineer who can design connected, multi-stage GTM
flywheels out of disconnected content and traffic sources
3+ years managing localized marketing campaigns that resonate with diverse audiences
in international markets. - Strong collaboration skills, with the ability to influence and work effectively in a diverse,
multinational organization to win alignment and drive execution. - Strong project management skills, with experience running full campaign planning cycles
and managing large budgets. - You communicate strategy, performance, and trade-offs clearly, to any level of the
organization. - Ability to travel up to 20%