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Executive Vice President, Digital Strategy & Growth

Rochester, NY

JK Executive Strategies is proud to partner with an established, independent marketing and media agency in search of an Executive Vice President, Digital Strategy & Growth to join its leadership team! This executive leadership role is responsible for driving the agency's digital strategy, client success, and long-term growth initiatives. Reporting directly to ownership, the Executive Vice President will oversee digital marketing strategy, mentor high-performing teams, strengthen client partnerships, and help shape the organization's future direction.

The ideal candidate is an accomplished agency leader with a balance of strategic vision and hands-on expertise. This individual will be equally comfortable developing growth strategies, advising clients, analyzing campaign performance, leading digital marketing initiatives, and coaching teams to deliver measurable results.

This is an exceptional opportunity to join a well-established organization with a strong reputation, loyal client base, and a long-term commitment to innovation and leadership development.

Responsibilities

• Provide executive leadership for the agency's digital marketing strategy and long-term growth initiatives.
• Partner with ownership and senior leadership to develop and execute strategic business objectives.
• Lead client strategy and serve as a trusted advisor for key client relationships.
• Oversee the planning, execution, and optimization of integrated digital marketing campaigns.
• Guide strategy across paid search, paid social, SEO, analytics, and performance marketing initiatives.
• Analyze campaign performance and leverage data to drive continuous improvement and measurable client outcomes.
• Mentor, develop, and lead a high-performing digital marketing team while fostering a collaborative, results-oriented culture.
• Identify opportunities to expand client relationships, grow revenue, and enhance agency capabilities.
• Contribute to succession planning and the organization's long-term strategic vision.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field required; Master's degree or MBA preferred.
• 10+ years of progressive leadership experience within a digital marketing agency environment.
• Demonstrated expertise in Google Ads, paid social media, SEO, analytics, and performance marketing.
• Proven success developing and executing integrated digital marketing strategies that deliver measurable business results.
• Experience leading, mentoring, and developing high-performing teams while fostering a collaborative, results-oriented culture.
• Strong executive presence with the ability to build trusted client relationships, influence strategic decisions, and represent the organization at the executive level.
• Proven ability to identify business growth opportunities, expand client relationships, and contribute to agency growth initiatives.
• Experience managing multiple client accounts while balancing strategic leadership with hands-on execution.
• Entrepreneurial mindset with a passion for innovation, continuous improvement, and helping shape the long-term success of an organization.
• Excellent communication, presentation, analytical, and relationship management skills.

Salary Range

• $150k + commission & variable compensation

JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.