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Vice President Brand Strategy Jobs in Boca Raton, FL

The VP of Business Development is a hands-on, growth-focused leader who actively identifies ... brand positioning. Key Responsibilities Strategic Leadership & Growth * Develop and execute the ...

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Vice President Brand Strategy information

See Boca Raton, FL salary details

$80.2K

$156.9K

$228.7K

How much do vice president brand strategy jobs pay per year?

As of Aug 27, 2026, the average yearly pay for vice president brand strategy in Boca Raton, FL is $156,933.00, according to ZipRecruiter salary data. Most workers in this role earn between $119,100.00 and $189,800.00 per year, depending on experience, location, and employer.

What is a vice president brand strategy?

A Vice President of Brand Strategy is a senior executive responsible for shaping and overseeing a company's brand identity, positioning, and long-term strategic direction. They lead brand development initiatives, market research, and consumer insights to ensure alignment with business goals. This role involves collaborating with marketing, product, and leadership teams to create cohesive brand messaging and experiences. Additionally, they drive innovation and monitor industry trends to maintain a competitive edge.

What are the key skills and qualifications needed to thrive in the vice president brand strategy position, and why are they important?

To thrive as a Vice President Brand Strategy, you need deep expertise in branding, marketing strategy, consumer insights, and leadership, typically supported by a bachelor’s or master’s degree in marketing, business, or a related field. Experience with brand management tools, data analytics platforms, and market research systems is often required, along with certifications such as Brand Management or Digital Marketing. Exceptional communication, strategic thinking, and team-building abilities distinguish top candidates in this role. These skills and qualifications ensure you can drive cohesive branding initiatives, inspire teams, and respond effectively to market dynamics.

What are some common challenges faced by a vice president brand strategy, and how can they be addressed?

A common challenge for Vice Presidents of Brand Strategy is balancing long-term brand vision with immediate business goals and market shifts. This often requires staying agile with strategy adjustments while maintaining consistency across all brand touchpoints and channels. Collaborating closely with marketing, product, and executive teams ensures alignment and effective execution. Successful leaders in this role address challenges by leveraging data-driven insights, clear communication, and fostering a collaborative culture that supports innovation and brand integrity.

What are the most commonly searched types of Brand Strategy jobs in Boca Raton, FL?

The most popular types of Brand Strategy jobs in Boca Raton, FL are:

What are popular job titles related to Vice President Brand Strategy jobs in Boca Raton, FL?

For Vice President Brand Strategy jobs in Boca Raton, FL, the most frequently searched job titles are:

What job categories do people searching Vice President Brand Strategy jobs in Boca Raton, FL look for?

The top searched job categories for Vice President Brand Strategy jobs in Boca Raton, FL are:

What cities near Boca Raton, FL are hiring for Vice President Brand Strategy jobs?

Cities near Boca Raton, FL with the most Vice President Brand Strategy job openings:

Infographic showing various Vice President Brand Strategy job openings in Boca Raton, FL as of August 2026, with employment types broken down into 73% Full Time, 26% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $156,933 per year, or $75.4 per hour.

Vice President, Marketing & Communications

Empath Health

West Palm Beach, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago


Empath Health rating

8.5

Company rating: 8.5 out of 10

Based on 17 frontline employees who took The Breakroom Quiz


Job description

Empath Health is seeking a Vice President of Marketing & Communications to serve as our strategic growth leader, responsible for positioning marketing as a revenue-driving engine that strengthens market presence and advances the Full Life Care mission. This role oversees integrated marketing, communications, digital, and brand strategy across multiple service lines and markets, ensuring alignment with system growth goals and operational performance. The Vice President partners closely with executive leadership, P&L owners, Business Development, and Philanthropy to drive referral growth, expand market share, and elevate the "One Empath" brand. This leader inspires a high-performing team while championing innovation, collaboration, and data-driven decision-making across the organization.
What you'll Do
  • Lead Empath Health's systemwide marketing, communications, digital, and brand strategy to drive revenue growth, referral volume, and market expansion.
  • Partner with P&L leaders, Business Development, and executive leadership to align marketing initiatives with census growth, service line priorities, and operational performance.
  • Oversee multi-channel campaigns, digital engagement, and brand management to strengthen visibility across all Empath service lines and markets.
  • Direct internal and external communications, including media relations, crisis response, executive messaging, and colleague engagement.
  • Manage, mentor, and inspire a high-performing team of 12+ marketing, communications, digital, and creative professionals.
  • Use data, analytics, and market insights to optimize marketing investments and demonstrate ROI tied to growth objectives.

Why Join Empath Health?
  • Earn Competitive Pay: Your skills and contributions are recognized and rewarded.
  • Benefits & Wellness: Medical, dental, vision, life insurance, retirement with company match, plus wellness programs to support your mind and body.
  • Industry-Leading PTO: 5+ weeks to rest, recharge, and live your Full Life.
  • Grow Your Career: CEU support, tuition reimbursement, and advancement opportunities.
  • Make a Difference: Join a mission-driven team dedicated to kindness, compassion, and Full Life Care for All.

What You'll Need
  • A bachelor's degree in marketing, communications, public relations, or a related field (master's preferred).
  • 10+ years of progressive leadership experience in marketing, communications, or brand strategy, ideally within healthcare or a large nonprofit system.
  • Demonstrated success leading integrated digital marketing, brand management, and multi-site or matrixed organizational strategies.
  • Proven ability to align marketing initiatives with revenue growth, referral development, and operational performance.
  • Strong executive presence with the ability to collaborate effectively with senior leaders, physicians, boards, and community partners.
  • A robust portfolio showcasing strategic campaigns, digital work, brand leadership, and measurable business impact.

What You'll Find at Empath Health
Unified in empathy, we serve our communities through extraordinary Full Life Care for All.
Empath Health is a not-for-profit healthcare organization providing Full Life Care through a connected network of services across Florida, including hospice, home health, grief care, geriatric primary care, elder care (PACE), HIV and sexual health (EPIC), and dementia support.
Full Life Care means caring for the whole person, body, mind, and spirit, with empathy and dignity. Our care goes beyond medicine to help people feel seen, supported, and valued at every stage of life.
At Empath Health, you'll find purpose, partnership, and possibility in a culture where compassion drives excellence and every team member helps make life's journey more meaningful.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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