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Venue Sales Manager information

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$27.5K

$75.8K

$142.5K

How much do venue sales manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for venue sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What is a venue sales manager?

Venue sales managers are professionals responsible for generating and managing the sales of event spaces or venues, such as conference centers, hotels, or entertainment venues. They identify potential clients, negotiate contracts, and ensure that events meet both client expectations and venue capabilities. Their role often involves networking, marketing, and collaborating with event planners to maximize bookings and revenue for the venue.

What are the key skills and qualifications needed to thrive as a venue sales manager?

To thrive as a Venue Sales Manager, you need expertise in sales, event management, and customer relationship building, typically supported by a degree in business or hospitality management. Familiarity with CRM systems, event management software, and sales analytics tools is highly beneficial. Exceptional negotiation, communication, and organizational skills help you stand out in this role. These capabilities are crucial for maximizing venue bookings, ensuring client satisfaction, and achieving revenue targets in a competitive market.

What are some common challenges venue sales managers face when balancing client expectations and internal capabilities?

Venue Sales Managers often navigate the challenge of aligning client requests with the operational realities of the venue. This involves clearly communicating what is feasible in terms of space, amenities, and scheduling, while striving to meet client needs and deliver a memorable experience. Effective collaboration with operations, catering, and event coordination teams is essential to ensure smooth execution. Proactively setting expectations and maintaining transparent communication with both clients and internal teams helps prevent misunderstandings and ensures successful events.

What is the difference between Venue Sales Manager vs Event Coordinator?

AspectVenue Sales ManagerEvent Coordinator
Primary RoleFocuses on selling venue space and securing bookingsPlans and executes individual events at the venue
Required SkillsSales, negotiation, client managementOrganization, communication, event planning
Work EnvironmentSales offices, client meetings, venue sitesEvent sites, client consultations, setup areas
Industry UsageHotels, conference centers, event venuesEvent planning companies, venues, corporate events

The Venue Sales Manager primarily focuses on selling and booking venue space, while the Event Coordinator handles the planning and execution of individual events. Both roles require strong communication skills, but the Sales Manager emphasizes sales and client acquisition, whereas the Event Coordinator concentrates on event logistics and execution.

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What are popular job titles related to Venue Sales Manager jobs?

For Venue Sales Manager jobs, the most frequently searched job titles are:

Venue Sales Manager jobs near you
Infographic showing various Venue Sales Manager job openings in the United States as of September 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.

Sales Manager - Audio Visual, Event Technology

Eagan, MN • On-site

Pinnacle Live
Convention and Trade Show Organizers • 501 - 1,000 employees
Learn more about Pinnacle Liveexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

New

Pinnacle Live rating

8.0

Company rating: 8.0 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

Description
Sales Manager
Company Overview
Pinnacle Live is a premium, in-house AV and event production company operating at premier hotels and resorts across North America. We exist to Elevate Experiences - combining cutting-edge production with a deeply human touch, holding ourselves to a standard where exceptional is the baseline. We're guided by three core values: Excellence is our attitude. Innovation is our mindset. Our people make the difference. If you show up prepared, take ownership of your craft, and want to grow alongside a team that holds itself to high standards, we'd love to meet you.
Pinnacle Live is an equal opportunity employer committed to building a diverse, equitable, and inclusive workplace where every team member can thrive.
Job Summary
The Sales Manager will be responsible for driving the sales efforts of their assigned venue. This position will act as front-line sales for the venue sales team and will be responsible for generating all Scope of Work (SOW) and Contracts for their leads. The Sales Manager will be tasked to move leads through their respective sales funnel using our Company's proprietary sales process, focusing on connection, prequalification, solutions, and more.
Essential Functions
  • Serve as a sales subject matter expert and ambassador for the designated hotel sales team.
  • Generate and revise scope of work, quotes, proposals and contracts based on the needs of venue leads requiring AV products and services.
  • Utilize the Company's proprietary sales process as directed by the National Director of Venue Sales and/or Venue Director of Sales, including the prequalification of leads, quote generation, timely contract confirmations, pricing and service negotiations, follow-up, and more.
  • Build a deep knowledge of Pinnacle Live's products and offerings; display a passion for learning and understanding new technologies.
  • Provide hotel leads with necessary resources, i.e., layouts, renderings and visuals, product suggestions, etc.
  • Enter all pertinent client information into Pinnacle Live's CRM platform, and develop and drive an individual sales strategy that includes individual and team funnel, and sales activity reporting.
  • Communicate and collaborate effectively with the In-Venue Sales team and the National Director of Venue Sales.
  • Focus on building outstanding relationships, lines of communication, and trust within the hotel sales team and Pinnacle Live internal teams.
  • Represent Pinnacle Live and hotel venue during site visits, planning meetings, pre-convention and debrief meetings.
  • Deliver "Gold Standard" customer experiences throughout the sales process, event execution, and post-event follow-up.
  • Manage accurate and timely billing of events and clients.
  • Perform other duties as assigned
Required Skills & Knowledge
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed herein are representative of the knowledge, skill, and/or ability required.
  • Highly skilled communicator; exceptional interpersonal and relationship-building skills
  • Highly skilled at project management; proven success working in a fast-paced environment
  • Problem solver mindset: ability to remove obstacles for clients through strong organizational skills
  • Highly skilled customer service mindset: willing to go above and beyond for Pinnacle Live clients
  • Very strong time management skills with the ability to work on multiple projects at a time effectively
  • Strong business communication, presentation, and writing skills with a heavy focus on managing multiple communication platforms effectively
  • Exceptional relationship builder, internally and externally

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education & Experience
  • Bachelor's Degree in business or related field.
  • Minimum of two (2) year of experience in a customer service facing role; prior sales experience in the hospitality industry preferred
  • Proficiency in CRM platforms, ability to generate high-quality insights into sales activity and progress
  • Production and Staging experience are preferred
  • Scenic and Décor experience is preferred
  • Rigging, Electrical, and Exhibit experience is preferred
Benefits
  • Performance based incentive plans on top of base salary
  • Generous time off with PTO, holidays and sick/personal days
  • 401k with a contribution match
  • Insurances; health, vision, dental and more
Pinnacle Live is an E-verify and Equal Employment Opportunity Employer
Pinnacle Live is committed to welcoming, valuing, and supporting every person and their unique contributions. We are actively working to foster an environment where diversity, equity, inclusion, belonging, and mutual respect thrive. We recognize that diversity is intersectional, and that actively valuing diversity demands that we continually strive to establish a welcoming atmosphere for all.
Pinnacle Live welcomes, openly acknowledges, empowers, and celebrates the diversity of all our team members, clients, and partners, and affirms the identities and experiences of all our members. We strive to create an environment where we actively embrace all forms of diversity.

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