Varsity Spirit Jobs (NOW HIRING)

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been - and remain - steadfastly committed to doing our part to create a safe and positive environment for our participants' physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Full-time Hybrid onsite 4 days per week

LOCATION: Memphis, TN

Travel: Out-of-the-area and overnight travel is required for specific events

HOW YOU WILL MAKE AN IMPACT

Varsity Spirit is looking for a Content Marketing Manager to lead Varsity Spirit's growing media & content initiatives, including but not limited to new media/entertainment opportunities, website and streaming platforms, social media and mobile apps. This person will have a deep background in the cheer and/or dance space, be a strategic thinker poised to leverage our various external channels to position Varsity Spirit positively in coordination with broader marketing efforts, as well as experience showcasing the organizations' innovations and advancements through proactive storytelling in owned and earned channels.

WHAT YOU WILL DO

• Lead Varsity Spirit's content and social media strategy, execution, monitoring and response
• (FB, Instagram, Twitter, LinkedIn, TikTok, YouTube, varsity.com, Varsity TV)
• Design & direct the Influencer Program Strategy, budget and execution - includes influencer events, capsule collections, collaboration with retail team, content calendar and on-site meet-and greets
• Direct, develop and execute comprehensive multi-channel marketing strategies in collaboration with rest of Marketing team
• Develop and lead the comprehensive marketing strategy for PCL, driving ticket sales, merchandise revenue, and content performance across all channels.
• Provide strategic oversight of apparel marketing, content, and social media initiatives; partner directly with the apparel team to grow brand presence, expand audience reach, and increase engagement for both VSF and VASF accounts.
• Oversee the development and execution of all content supporting paid media campaigns across the divisions, ensuring alignment with brand standards, revenue goals, and performance metrics.
• Ensure campaigns are in line with Varsity Spirit mission, vision and company initiatives
• Partner with School & All Star Marketing Leads on content development for various channels (website, social media, Varsity TV, etc.)
• Partner with the department's creative and digital teams to ensure all multimedia and graphics align with the brand voice and messaging.
• Oversee editorial calendars and content workflows to ensure timely execution of content.
• Expand Varsity Spirit's presence across both traditional and emerging media channels
• Advise content strategy for Varsity TV in partnership with FloSports
• Manage entertainment media strategy, e.g. work with media with access license agreements, product placement, choreography
• Represent VS in branding work -- Refine the core message and narrative of Varsity Spirit: Drive positive stories, create consistency in communications, develop strategies that guide important and quick decisions
• Amplify positive news and stories by creating releases surrounding Varsity Spirit's camps, competitions, apparel and special events
• Champion Varsity Spirit Cares, Varsity Spirit's community and social engagement campaign
• Represent Varsity Spirit as the on-site media contact for events
• Execute customer communications strategies via email and messaging on social media
• Work closely with communications team to align external communications with internal messaging
• Analyze all media coverage to ensure consistency of a positive sentiment of the organization
• Organize and promote events that elevate Varsity Brands' PR in a positive light: Varsity Brands School Spirit Awards

Supervisory Responsibility

• Manage two direct reports - Social Media Strategist, Social Media Specialist
• Physical Demands and/or Work Environment
• This job operates in a professional office and event environment.
• In the office, this is largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets, and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PCs, laptop, and telephone will be required.
• During events, the ability to stand and walk for long periods of time (five hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message, and email is required. The ability to lift, bend, push, pull, and manipulate equipment that is a minimum of 30 lbs. is required.

QUALIFICATIONS

Knowledge, Skills, & Abilities:

• Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment.
• Team player with cross-functional communication skills - this person will interact with multiple facets of the organization and drive results through collaboration.
• A background in cheerleading or dance preferred
• Creativity, passion, integrity and energy

Education & Experience:

• Bachelor's degree in marketing, communications or equivalent
• Minimum of 8 years' experience in Marketing, Communications or related field experience
• Experience in direct management of individuals preferred
• Experience using social media management tools and other project management tools
• Crisis communications or consumer affairs experience a plus

PHYSICAL REQUIREMENTS

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. The ability to sit or stand for long periods through meetings and while operating office equipment, PC's, laptop, telephone will be required.

#PC-LI1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions - BSN SPORTS and Varsity Spirit - and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.