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The Senior Brand Ambassador - Huntsville Region serves as the primary recruitment and enrollment representative for the University of Tennessee Southern within the Huntsville and North Alabama market area. Reporting to the Director of Admissions, this position plays a key role in expanding UT Southern's visibility, cultivating relationships with high schools and community partners, and increasing applications, admits, and enrolled students from this strategically important region. The Senior Brand Ambassador manages a defined regional territory, leveraging data insights from the university's admissions and customer relationship management (CRM) systems to identify and convert prospective students, and provides personalized guidance
throughout the admissions process. While the position's primary focus is on cultivating and growing enrollment within the Huntsville and North Alabama region, the Senior Brand Ambassador also supports application processing and recruitment efforts for assigned surrounding states as part of the broader admissions team, ensuring alignment and continuity across regional markets. This position also supports strategic initiatives within the Division of Integrated Enrollment and Brand Strategy to achieve ongoing institutional and UT System-wide enrollment goals.
This is a remote position in the Huntsville, AL region.
Responsibilities
Territory Recruitment and Relationship Management
• Serve as UT Southern's primary representative in Huntsville/Northern Alabama Region, managing
all recruitment, outreach, and relationship-building activities.
• Develop and maintain partnerships with high school counselors, community colleges, and local
organizations to expand awareness and prospective student pipelines.
• Conduct high school visits, attend college fairs, and host regional information sessions.
Prospect and Applicant Engagement
• Counsel prospective students and families through the admissions process with personalized,
responsive communication.
• Use the university's CRM and admissions platforms to monitor inquiries, applications, and
conversions.
• Provide accurate, detailed information regarding academic programs, scholarships, and financial
aid opportunities.
Data and Enrollment Strategy Execution
• Track and analyze territory-specific recruitment data to evaluate performance and inform future
strategies.
• Contribute regional insights to inform annual goal setting and strategic enrollment planning.
• Maintain accurate and timely records of all recruitment activity and communications within the CRM.
Campus Integration and Coordination
• Collaborate with the campus admissions team to ensure seamless communication, data flow, and
applicant processing.
• Participate in key on-campus and regional events such as Preview Days, Admitted Student Days,
and outreach receptions.
Professional Development and Institutional Representation
• Stay informed on recruitment and college-choice trends affecting the assigned market.
• Represent UT Southern with professionalism and brand consistency in all regional engagements.
Qualifications
Minimum Qualifications
- Bachelor's Degree in Communications, marketing, education or a related field
- Minimum of three years of experience in college admissions, recruitment, or student outreach
Preferred Qualifications
-Experience in regional or remote recruitment roles within higher education.
Knowledge, Skills, and Abilities (KSAs) required
- Strong knowledge of college admissions and territory-based recruitment strategies.
- Ability to build and maintain relationships with diverse populations.
- Skill in interpreting and applying data to improve recruitment outcomes.
- Proficiency with CRM and admissions data platforms (experience with Element451, Slate, or similar systems preferred).
- Excellent written, verbal, and presentation skills.
- Ability to work independently while meeting defined performance metrics.
- Commitment to UT Southern's mission, values, and personalized approach to higher education.
About Us
Located in southern middle Tennessee, UT Southern is about 70 miles south of Nashville and 40 miles north of Huntsville, Alabama. The campus is nestled in the small community of Pulaski and currently enrolls about 800 students a year.
UT Southern is the newest campus to join the UT System, evolving from UT's acquisition of Martin Methodist College in 2021. Students enrolling at UT Southern enjoy a private-college experience at an affordable, public-school cost. Among the many advantages are low student-teacher ratios and high classroom personalization. More than 30 academic programs of study are available through the divisions of business, education, humanities, mathematics and sciences, nursing and social sciences.
UT Southern is a college community where friends become family, where learning leads to doing and where everyone sees opportunity.