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User Acquisition Manager Jobs in Georgia (NOW HIRING)

Rainbook

Develop creative strategies to drive user acquisition * Manage on-site and off-site content * Manage relationships with affiliates Requirements: * 5+ years of digital marketing experience

MLabs

Marketing Manager

Atlanta, GA · Remote

$80K - $100K/yr

User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics. * Multi-Channel Management: Oversee the ...

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User Acquisition Manager information

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$36.7K

$82.2K

$128.8K

How much do user acquisition manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for user acquisition manager in Georgia is $82,235.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $110,200.00 per year, depending on experience, location, and employer.

What does a user acquisition manager do?

A User Acquisition Manager is responsible for developing and executing strategies to attract new users to a company’s product or service. They manage paid advertising campaigns, analyze performance metrics, and optimize marketing spend to maximize return on investment. They often work with platforms like Facebook, Google Ads, and other digital channels to drive user growth. Additionally, they collaborate with creative teams to develop compelling ad content and perform A/B testing to improve campaign effectiveness.

What are the typical daily responsibilities of a user acquisition manager?

A User Acquisition Manager typically spends their day planning and executing digital marketing campaigns across platforms such as paid social, search, and display networks. Daily tasks include monitoring campaign performance, analyzing user data to optimize efforts, preparing reports, and coordinating with creative, product, and analytics teams to refine messaging and targeting strategies. The role often involves A/B testing, budgeting, and identifying new channels or opportunities for growth. By staying agile and data-driven, User Acquisition Managers directly contribute to driving high-quality users to the business and maximizing the return on marketing investments.

What are the key skills and qualifications needed to thrive as a user acquisition manager?

To thrive as a User Acquisition Manager, you need a deep understanding of digital marketing, data analysis, and campaign strategy, often backed by experience in user acquisition channels and a relevant degree. Proficiency in tools such as Google Analytics, Facebook Ads Manager, and mobile attribution platforms like AppsFlyer or Adjust is essential, and certifications such as Google Ads or Facebook Blueprint are advantageous. Strong communication, problem-solving, and project management skills help you excel within cross-functional teams and adapt to changing priorities. These competencies are vital for effectively scaling user growth, optimizing acquisition costs, and aligning campaigns with business objectives.

What are the most commonly searched types of User Acquisition jobs in Georgia? The most popular types of User Acquisition jobs in Georgia are:
What job categories do people searching User Acquisition Manager jobs in Georgia look for? The top searched job categories for User Acquisition Manager jobs in Georgia are:
What cities in Georgia are hiring for User Acquisition Manager jobs? Cities in Georgia with the most User Acquisition Manager job openings:
User Acquisition Manager jobs near you
Infographic showing various User Acquisition Manager job openings in Georgia as of June 2026, with employment types broken down into 92% Full Time, 4% Part Time, 3% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $82,235 per year, or $39.5 per hour.

User Acquisition, Creative Strategy Manager

PrizePicks

Atlanta, GA • On-site

Full-time

Re-posted 8 days ago

Job description

Job Overview:

PrizePicks is looking for a highly creative and performance-driven User Acquisition Creative Strategy Manager to support and execute creative strategy as a core driver of growth across paid acquisition channels.

This role sits at the intersection of creative, growth marketing, and analytics - owning execution across the full lifecycle of performance creative from ideation through production, testing, and optimization. You will partner closely with the Senior Manager, Content Strategy to bring creative strategies to life across paid social, display, and search.

This is a high-impact individual contributor role with clear growth potential into leadership. You'll play a critical role in scaling what works, improving how we test, and helping shape the future of creative performance at PrizePicks.

If you thrive in a sports-obsessed & fast-moving environment, love testing and iterating at scale, and see creative as the biggest lever for growth, this role is for you.

Key Responsibilities:Creative Strategy & Ideation
  • Develop and execute performance-driven creative strategies across key acquisition channels (Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, Moloco, etc.) in partnership with the Senior Manager, Content Strategy
  • Translate business goals, product launches, and sports seasonality into clear, actionable creative roadmaps
  • Brief and scale high-impact concepts primarily across static, dynamic, and playable formats
Testing & Optimization
  • Execute against the creative testing roadmap using a build-measure-learn approach
  • Design and run experiments to identify winning creative variables (messaging, formats, audiences)
  • Use performance data to rapidly iterate and scale top-performing concepts
Creative Production & Operations
  • Lead day-to-day creative development, including briefing, production, feedback, and delivery
    Support and help lead in-person creative shoots, including working with high-profile talent, guiding on-set execution, and ensuring outputs align with performance goals
  • Manage relationships with external creative and media agencies, including scope, timelines, and output quality
  • Increase creative volume and velocity while maintaining high performance standards
  • Willingness to travel for shoots throughout the year, including occasional weekend work based on production schedules
Cross-Functional Collaboration
  • Partner with Digital Acquisition, Product Marketing, Creative, Analytics, Product, and Legal teams to align on strategy and execution
  • Act as a key point of contact for acquisition creative across internal and external stakeholders
Performance & Reporting
  • Define and track KPIs to measure creative effectiveness (e.g., CPA, CPI, CTR, CVR)
  • Deliver clear, data-driven insights and recommendations to leadership
    Identify new opportunities through industry trends, platform changes, and emerging technologies
Qualifications:What We're Looking For
  • 5+ years of experience in performance marketing, creative strategy, or growth marketing
  • Proven track record of developing and scaling creative that drives measurable user acquisition growth
  • Deep understanding of paid social and digital advertising platforms, including creative best practices by channel
  • Strong analytical mindset with experience using data to inform creative decisions and optimization
  • Experience executing creative testing frameworks and experimentation at scale
  • Hands-on experience working with creative production (in-house or agency)
  • Experience participating in or supporting on-set creative production, including talent-driven shoots, is a plus
  • Familiarity with analytics and attribution tools (e.g., Tableau, AppsFlyer)
  • Excellent project management skills with the ability to manage multiple workstreams simultaneously ensuring attention to detail
  • Strong communication and stakeholder management skills, including experience presenting to senior leadership
  • Highly organized, proactive, and comfortable operating in a fast-paced environment

     Nice to Have:

  • Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps
  • Experience leveraging AI tools to accelerate creative ideation, production, and iteration
Success in This Role Looks Like
  • Increased creative output and testing velocity across channels
  • Measurable CPA improvements in acquisition efficiency driven by creative
  • A scalable, repeatable creative testing framework
  • Consistent pipeline of high-performing concepts that unlock new audiences
  • Strong partnership with senior leadership to effectively execute against creative strategy
Why This Role is Exciting
  • Creative is a primary growth lever at PrizePicks - you'll have real ownership and impact
  • Clear path to grow into a leadership role as you demonstrate impact and ownership
  • Opportunity to operate at scale across multiple high-growth channels
  • Fast iteration environment with strong cross-functional collaboration
  • Ability to shape and influence creative strategy within a rapidly growing business
Where you'll live:
  • This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid

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