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Used Car Director Jobs in Rochester, NY (NOW HIRING)

Used Car Director information

See Rochester, NY salary details

$15.3K

$109.3K

$184.5K

How much do used car director jobs pay per year?

As of Jul 15, 2026, the average yearly pay for used car director in Rochester, NY is $109,327.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,900.00 and $136,700.00 per year, depending on experience, location, and employer.

What are the main challenges a Used Car Director faces in inventory management, and how can they be addressed?

A Used Car Director often encounters challenges such as rapidly changing market values, aging inventory, and balancing supply with customer demand. To address these, it is essential to regularly analyze market trends, maintain strong relationships with wholesalers and auction houses, and implement dynamic pricing strategies. Leveraging inventory management software and collaborating closely with sales and reconditioning teams can also help ensure inventory remains fresh and profitable.

What is the highest paid position at a car dealership?

The highest paid position at a car dealership is typically the General Manager or Dealer Principal, who oversees all operations and profits. These roles often earn six-figure salaries plus bonuses, reflecting their responsibility for dealership performance and strategic decision-making.

What is the difference between Used Car Director vs Used Car Manager?

AspectUsed Car DirectorUsed Car Manager
ResponsibilitiesOversees multiple dealerships, develops sales strategies, manages budgetsManages daily operations of a single dealership's used car department
CredentialsExperience in automotive sales, leadership skills, often a dealership backgroundAutomotive sales experience, dealership familiarity, sales or management background
Work EnvironmentCorporate or multi-dealership setting, strategic planningSingle dealership, operational focus
Industry UsageCommon in large dealership groups or regional officesTypical in individual dealerships or smaller groups

The Used Car Director focuses on strategic oversight across multiple locations, while the Used Car Manager handles daily operations within a single dealership. Both roles require automotive sales experience, but the director's role is broader and more strategic.

What does a used car director do?

A used car director oversees the operations of a used car dealership, including inventory management, pricing strategies, sales performance, and customer service. They coordinate with sales staff, set sales targets, analyze market trends, and ensure profitability while maintaining compliance with industry regulations.

What is the highest paying job working with cars?

The highest paying jobs working with cars typically include automotive executive roles such as Automotive General Manager or Vice President of Operations, which can earn six-figure salaries. Other high-paying positions include automotive engineers, especially those in advanced research and development, and specialized technicians like master mechanics with certifications. These roles often require extensive experience, leadership skills, and technical expertise.

What are the key skills and qualifications needed to thrive as a Used Car Director, and why are they important?

To thrive as a Used Car Director, you need strong expertise in automotive sales, inventory management, and market analysis, often supported by experience in dealership operations or a business-related degree. Familiarity with dealership management systems (DMS), inventory pricing software, and vehicle appraisal tools is crucial. Leadership, negotiation, and effective communication are standout soft skills for managing teams and building customer relationships. These skills and qualities are essential for maximizing profitability, maintaining optimal inventory, and ensuring customer satisfaction in a competitive automotive market.

How much does a car salesman make on a $30,000 car?

A used car salesperson typically earns a commission based on the profit margin or a percentage of the sale price, often ranging from 20% to 30%. For a $30,000 car, this could translate to a commission of $600 to $900, depending on dealership policies and the salesperson's commission structure.
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What cities near Rochester, NY are hiring for Used Car Director jobs? Cities near Rochester, NY with the most Used Car Director job openings:
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Re-posted 6 days ago


Bob Johnson Auto Group rating

6.0

Company rating: 6.0 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

104th of 145 rated car dealerships


Job description

Rare employment opportunity in Rochester's fastest growing automotive auto group. Three premium automotive franchises under one roof, as well as a high volume Used Car Center! We need experienced salespeople to round out our hard-working, dedicated sales team. If your dealership isn't investing in facilities, isn't growing market share, or feels too "corporate..." Or if you appreciate working in a family-owned business with a forward thinking and progressive management team, this is the opportunity you've been waiting for.  

Bob Johnson VW is the area's largest VW dealership.  We provide industry leading training and support in an effort to build the best quality workforce and provide a team-oriented work environment. This is a full-time position with performance-based compensation. 

Essential Responsibilities:

  • Embrace company’s core values: Teamwork, Integrity, Drive, and Personal Improvement
  • Customer delivery paperwork.
  • Be comfortable presenting and negotiating sales terms
  • Obtain all customer and vehicle information including payoff
  • Work within a sales process
  • Be proficient with Vehicle options and technology
  • Greet customers in a friendly and timely manor
  • Obtain titles and lien releases from customers and miscellaneous banks
  • Maintain a professional appearance
  • Keep work area clean and organized
  • Other duties as requested by management

Ability to multitask and perform job duties without direct supervision

Valid New York State driver’s license

       Team Player with positive attitude


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