Job Summary:
Mattel, Inc. is a leading global toy and family entertainment company dedicated to innovative products and experiences. The Senior Product Manager in Mattel's Future Lab Product Studio will drive the strategy and development of Mattel's UGC gaming portfolio, transforming concepts into market-ready games and live experiences.
Responsibilities:
• Define and drive the UGC Gaming strategy and multi-year roadmap, aligning with Future Lab and Mattel Digital Studios’ digital growth priorities.
• Identify and champion breakthrough product opportunities across creator platforms that expand Mattel’s reach and open new lines of business.
• Build and own business cases, KPIs, and monetization strategies for each UGC title, ensuring strong engagement and financial performance.
• Partner with Producers and external studios to guide product development, launch, and ongoing live operations.
• Translate consumer insights and gameplay data into actionable improvements that enhance player engagement, retention, and monetization.
• Lead and influence cross-functional collaboration across Marketing, Analytics, Design, Production, and Brand teams to align priorities and deliver results.
• Cultivate strong platform partnerships with Roblox, Epic Games, and other creator ecosystems, identifying co-marketing and growth opportunities.
Qualifications:
Required:
• 8+ years of experience in digital product management, ideally with a focus on mobile apps, games, and consumer digital products.
• Proven track record managing P&Ls, product roadmaps, and cross-functional execution for consumer or gaming products.
• Experience with launching and optimizing digital or live-service products.
• Demonstrated success collaborating with external development partners or studios, guiding product strategy while Producers manage daily delivery.
• Deep understanding of creator economy dynamics, player engagement, and monetization models including IAP, ads, subscriptions, and marketplace systems.
• Strong analytical and business acumen, with the ability to translate data into strategy and operational decisions.
• Excellent communication skills with experience presenting to executives and collaborating across creative, technical, and business teams.
• Demonstrated leadership skills with experience managing people and guiding multidisciplinary teams.
• A passion for innovation, technology, and creating exceptional consumer experiences that balance creativity and commercial success.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
Company:
We empower generations to explore the wonder of childhood and reach their full potential. Founded in 1945, the company is headquartered in El Segundo, USA, with a team of 10001+ employees. The company is currently Late Stage.