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Tv Commercial Writing Jobs (NOW HIRING)

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

... television or commercial production preferred. * Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms. * Exceptional writing skills to deliver ...

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

... television or commercial production preferred. * Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms. * Exceptional writing skills to deliver ...

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

... television or commercial production preferred. * Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms. * Exceptional writing skills to deliver ...

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

... television or commercial production preferred. * Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms. * Exceptional writing skills to deliver ...

Al Boenker Insurance Agency, Inc.

Be Seen First

Marketing Director- Creative & Digital Strategy

Fort Worth, TX · On-site

$80K - $120K/yr

... television commercial, adjusting a digital campaign, working on website content, or preparing for ... Strong written, verbal, creative, and presentation skills. * Ability to communicate and work ...

New

Al Boenker Insurance Agency, Inc.

Be Seen First

Marketing Director- Creative & Digital Strategy

Fort Worth, TX · On-site

$80K - $120K/yr

... television commercial, adjusting a digital campaign, working on website content, or preparing for ... Strong written, verbal, creative, and presentation skills. * Ability to communicate and work ...

New

Al Boenker Insurance Agency, Inc.

Be Seen First

Marketing Director- Creative & Digital Strategy

Fort Worth, TX · On-site

$80K - $120K/yr

... television commercial, adjusting a digital campaign, working on website content, or preparing for ... Strong written, verbal, creative, and presentation skills. * Ability to communicate and work ...

New

Samba

Business Development Associate

San Francisco, CA · On-site

$200K - $230K/yr

This role sits within business development, supporting Samba TV's commercial partnerships and ... Excellent written and verbal communication skills with experience creating executive-level ...

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Tv Commercial Writing information

See salary details

$30K

$44.7K

$66K

How much do tv commercial writing jobs pay per year?

As of Sep 3, 2026, the average yearly pay for tv commercial writing in the United States is $44,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $46,500.00 per year, depending on experience, location, and employer.

What is tv commercial writing?

A TV Commercial Writing job involves creating compelling and persuasive scripts for television advertisements. Writers must craft engaging narratives that effectively promote a product, service, or brand within a short time frame, typically 15-60 seconds. This role requires strong storytelling skills, an understanding of marketing techniques, and the ability to write persuasively while adhering to the brand’s tone and target audience.

What does a typical workday look like for a tv commercial writer?

A typical day for a TV Commercial Writer involves brainstorming creative concepts, drafting and revising scripts, and participating in meetings with clients, creative directors, and production teams to refine messaging. Writers often conduct market research to ensure their ideas resonate with target audiences and align with brand goals. Collaboration is frequent, requiring effective communication with designers, producers, and editors to bring scripts to life. Most writers balance multiple projects at once, managing tight deadlines and adapting to changing feedback throughout the production process. This dynamic environment offers plenty of opportunities to learn and grow within the advertising and creative industries.

What are the key skills and qualifications needed to thrive in tv commercial writing, and why are they important?

To thrive as a TV Commercial Writer, you need a solid background in creative writing, marketing concepts, and a good understanding of visual storytelling, often supported by a degree in communications, advertising, or a related field. Familiarity with industry-standard scriptwriting software and digital collaboration tools is beneficial, and some positions may value certifications in advertising or copywriting. Strong collaboration, time management, and the ability to adapt ideas based on client feedback are key soft skills for excelling in this role. These competencies are crucial for producing impactful commercials that align with brand objectives and resonate with target audiences within tight deadlines.

How do you get into tv commercial writing?

To become a TV commercial writer, develop strong writing skills through a degree in advertising, marketing, or related fields, and build a portfolio of short-form scripts. Gaining experience in advertising agencies or freelance work helps establish industry connections and understanding of client needs, while knowledge of advertising principles and storytelling techniques is essential.

How much do TV commercial writers make?

TV commercial writers typically earn between $50,000 and $150,000 annually, depending on experience, location, and the complexity of projects. Senior writers or those working for major advertising agencies can earn higher salaries, often supplemented by bonuses or royalties. Freelance writers may have variable income based on project scope and client budgets.
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Tv Commercial Writing jobs near you
Infographic showing various Tv Commercial Writing job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, and 19% Contract. Highlights an 75% In-person, and 25% Remote job distribution, with an average salary of $44,728 per year, or $21.5 per hour.

Commercial/Promo Writer Producer

Hearst

Baltimore, MD • On-site

$50K - $55K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

51st of 78 rated media

Job description

WBAL-TV 11, Baltimore's #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Commercial/Promo Writer Producer to join our team. The ideal candidate will produce and execute commercial projects from concept through completion, ensuring the highest quality standards while delivering on time and within budget. Studio 11 is a leading local creative agency dedicated to crafting impactful, multi-platform advertising for a diverse range of clients, with a strong passion for storytelling and compelling visuals. This individual is an extension of our award-winning Creative Services department and in this role will also collaborate to develop messaging for our market-leading news and weather brands, as well as community outreach initiatives. Salary range for this position is $50k to $55k. 

Responsibilities

  • Collaborate with clients and creative teams to develop project concepts, storyboards, and scripts.

  • Execute commercial productions from pre-production through post-production, including production meetings and coordination of field shoot logistics with internal teams and stakeholders.

  • Develop, write, and edit innovative creative content that strengthens brand identity, increases awareness, and drives engagement and action across all platforms.

  • Maintain clear communication with account executives by sharing production schedules, managing assets, and identifying future production needs.

  • Conceptualize, write, and edit compelling on-air and digital promotional content, including station image campaigns, proof-of-impact creative, social media promotions, and community engagement projects.

  • Ensure quality control standards are met and that all deliverables adhere to technical and brand specifications.

  • Support promotional events and station marketing initiatives as needed, along with other assigned responsibilities.

Requirements

  • 3+ years of paid experience in television or commercial production preferred.
  • Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms.
  • Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit.
  • Strong grasp of design fundamentals, with a keen eye for coloring, typography, and composition.
  • Advanced proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Canva, and emerging AI programs.
  • Strong project management and client service skills, with a proven ability to manage multiple projects, adapt to varying production styles, and see work through from concept to client approval.
  • Proven ability to deliver high-quality work quickly and accurately, with exceptional attention to detail under tight deadlines.
  • Collaborative team player with a passion for the creative process and effective cross-functional communication.
  • Requires the ability to routinely lift equipment exceeding 30+ lbs.
  • Valid driver's license (hire is contingent on good driving record).
  • Equivalent military training from Defense information School (DINFOS) and related military experience will be considered

Values in Action

At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits. 

  • Medical | Dental | Vision
  • 401(k) Matching
  • Emotional Wellness Support
  • Paid Time Off
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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