Overview
The Associate Program Marketing Manager supports the execution of the company's
gift card program and other high-impact, revenue-driving initiatives including
catering/private events. The position requires a blend of analytical focus, creativity, and analytics/project management skills to grow multiple revenue streams and expand the group's restaurant footprint.
Responsibilities
Core Responsibilities
- Program Management: Execute and manage the corporate gift card and catering/private event programs across multiple restaurant brands.
- Campaign Strategy: Develop and implement comprehensive multi-channel marketing campaigns to drive guest traffic, boost customer counts, and increase average check sizes for these programs.
- Email Marketing: Contribute heavily to the company's email and SMS marketing distribution programs to engage and retain target audiences supporting all of the brands.
- Cross-Functional Collaboration: Collaborate with operations, IT, Private Events team and store management teams to align marketing programs.
- Market Analysis: Monitor competitor activities, analyze industry market trends, and track performance metrics to measure campaign return on investment and all gift card measures.
- Local Outreach and Programs: Support local gift card activations and tracking and catering/event marketing programs.
Qualifications
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Hospitality, or a related field, or equivalent experience.
- 2-5 years of marketing experience, preferably in hospitality, restaurants, retail, or other multi-unit environments.
- Experience executing multi-channel marketing campaigns, including email, SMS, digital, and local marketing initiatives.
- Strong project management and organizational skills with the ability to manage multiple priorities and stakeholders.
- Analytical mindset with experience measuring campaign performance, interpreting data, and making data-driven recommendations.
Preferred Qualifications
- Experience supporting gift card, loyalty, catering, private events, or other revenue-generating programs.
- Experience working across multiple brands, locations, or business units.
- Proficiency with CRM, email marketing, marketing automation, and analytics platforms.
- Experience with local store marketing, community outreach, and customer engagement initiatives.
- Knowledge of restaurant technology platforms, POS systems, or hospitality marketing best practices.
- Health/Dental/Vision
- Paid Time Off
- 401(k), matched up to 4%
- Short and Long Term Disability
- Tuition Reimbursement
- Employee Referral Program
- Pet Insurance
- Discounts: Hotels, Travel, Tickets, Restaurants
Who We Are:
Thompson Hospitality is of the largest restaurants, food service, and facilities management companies in the country. We are highly built upon our values, do the right thing, do the best you can, and treat others how you want to be treated, which are shaped by more than 33 years of relationships with our clients, guests, and communities. We offer competitive benefits, see our website for more. https://www.thompsonhospitality.com/
We are an equal opportunity employer and value diversity. All employment decisions are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status under applicable federal, state, or local laws.