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Traditional Media Planner Jobs (NOW HIRING)

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

Plan traditional media campaign strategy in tandem with interactive media team Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and ...

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

... traditional media campaigns that will include most or all of the following; o National and local ... planning and buying group, applying media solutions to overall client objectives • Work with ...

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

... traditional media campaigns that will include most or all of the following; o National and local ... planning and buying group, applying media solutions to overall client objectives · Work with ...

Mondo

Media Planner

Philadelphia, PA · Remote

$46 - $55/hr

Media Planner Location-Type: Remote (EST Hours) Start Date: ASAP Duration: Contract, 8 weeks ... traditional channels, aligned with client goals, KPIs, target audiences, and budgets. Build and ...

Mindstream Media Group

Media Planner

Chicago, IL · On-site

$70K/yr

This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels. The ideal candidate is organized, comfortable ...

Mindstream Media Group

Media Planner, Dallas

Dallas, TX · On-site

$70K/yr

This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels. The ideal candidate is organized, comfortable ...

Mindstream Media Group

Media Planner, Dallas

Dallas, TX · On-site

$70K/yr

This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels. The ideal candidate is organized, comfortable ...

Hanson Dodge

Integrated Media Planner

Chicago, IL · On-site

Proficient in digital and traditional media channels, with particular familiarity in paid social ... Experience with media planning, buying, ad serving, and reporting tools such as Basis, Strata ...

Hanson Dodge

Integrated Media Planner

Chicago, IL · On-site

Proficient in digital and traditional media channels, with particular familiarity in paid social ... Experience with media planning, buying, ad serving, and reporting tools such as Basis, Strata ...

Omnicom

Media Planner

Los Angeles, CA · On-site

Media Planning and Buying Hybrid Schedule- In Office Tuesday thru Thursday The Media Planner is a ... traditional media channels for a leading B2B technology client. Working closely with the larger ...

Omnicom

Media Planner

Los Angeles, CA · Hybrid

Media Planning and Buying Hybrid Schedule- In Office Tuesday thru Thursday TheMedia Planneris a key ... traditional media channels for a leading B2B technology client. Working closely with the larger ...

Deutsch Inc.

Media Planner

Los Angeles, CA · On-site

... traditional media channels for a leading B2B technology client. Working closely with the larger ... The individual takes ownership of projects from planning through execution, proactively identifies ...

Furniture Row Companies

Media Planner/Buyer

Denver, CO · On-site

$70K - $85K/yr

Media Planner/BuyerFurniture Row, LLC Location - Denver, CO Department - Marketing Job Type ... Manage integrated campaigns across digital and traditional media channels. Have proven experience ...

Red House Communications

Media Planner

Pittsburgh, PA · On-site

$50K - $60K/yr

At Red House, a Media Planner evaluates project, brand, and campaign goals, and then effectively ... Produce integrated media plans that include digital and traditional tactics * Contact media vendors ...

Furniture Row

Media Planner/Buyer

Denver, CO · On-site

$70K - $85K/yr

Media Planner/Buyer Furniture Row, LLC Location - Denver, CO Department - Marketing Job Type ... Manage integrated campaigns across digital and traditional media channels. Have proven experience ...

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Traditional Media Planner information

See salary details

$40.5K

$75.1K

$120.5K

How much do traditional media planner jobs pay per year?

As of Sep 10, 2026, the average yearly pay for traditional media planner in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is the difference between Traditional Media Planner vs Digital Media Planner?

AspectTraditional Media PlannerDigital Media Planner
CredentialsBachelor's in Marketing, Advertising, or related field; often certifications in media planningBachelor's in Marketing, Advertising, or related field; certifications in digital marketing or media
Work EnvironmentPrint, TV, radio, outdoor advertising agenciesOnline platforms, social media, programmatic ad agencies
Industry UsagePrimarily in traditional advertising sectors
Search & Comparison IntentOften compared for media planning strategies across channels

The main difference between a Traditional Media Planner and a Digital Media Planner lies in their focus and channels. Traditional Media Planners specialize in TV, radio, print, and outdoor advertising, while Digital Media Planners focus on online platforms, social media, and digital campaigns. Both roles require similar credentials but differ in work environment and media expertise.

What cities are hiring for Traditional Media Planner jobs?

Cities with the most Traditional Media Planner job openings:

What states have the most Traditional Media Planner jobs?

States with the most job openings for Traditional Media Planner jobs include:

What are popular job titles related to Traditional Media Planner jobs?

For Traditional Media Planner jobs, the most frequently searched job titles are:

Media Planner

Fort Lauderdale, FL • On-site

Zimmerman Advertising
Marketing • 1 - 5K employees
Learn more about Zimmerman Advertisingexternal

Full-time

Re-posted 26 days ago

Job description

Overall Objective: 

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner.  Additionally, the Media Planner will present strategic media plans to clients.

Responsibilities:                  

       Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;

o   National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

o   Couponing via FSI, shared and direct mail alternatives

o   Local events ideation and implementation, i.e., local guerilla marketing

       Work as part of a media planning and buying group, applying media solutions to overall client objectives

       Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan 

       train assistant level employees

       As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service

       Organize, implement and control the day-to-day media planning development process including coordination among assistants.

       Plan traditional media campaign strategy in tandem with interactive media team

       Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients' historical media activity reports to develop media plans

       Complete assigned areas of the annual media plan(s) in their entirety

       Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

       Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client

       Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

       Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation

       Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner

       Negotiate the print/OOH rates and added value.

       Issue insertion orders from BAP for all print/OOH/internet planned for each market

       Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;  

o   Understanding of current marketplace conditions,

o   Competitive spending,

o   Media and Promotional Opportunities

o   Invoice Approval and Billing.

 

Requirements

       Bachelor's degree in business, marketing, advertising or related field

       4+ years media planning experience as a Media Planner

       Demonstrated presentation and writing skills

       Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print

       MS Office: Internet Explorer, Excel, Word and PowerPoint

       Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons

       Experience in working with retail clients is highly desirable

       Experience directly managing a staff of one or more is highly desirable

       Full-service agency experience preferred, but not required

 

 

The responsibilities are many, various, and not limited to those written in this document

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