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Trade Promotions Analyst Jobs (NOW HIRING)

INCPG

Trade Marketing Manager

Bentonville, AR · On-site

Analyze post-promotional performance to ensure trade programs deliver target ROI and generate incremental sales growth. * Provide strategic pricing and promotional guidelines to field sales, track ...

INCPG

Trade Marketing Manager

Philadelphia, PA · On-site

Analyze post-promotional performance to ensure trade programs deliver target ROI and generate incremental sales growth. * Provide strategic pricing and promotional guidelines to field sales, track ...

INCPG

Trade Marketing Manager

Cincinnati, OH · On-site

Analyze post-promotional performance to ensure trade programs deliver target ROI and generate incremental sales growth. * Provide strategic pricing and promotional guidelines to field sales, track ...

INCPG

Trade Marketing Manager

Grand Rapids, MI · On-site

Analyze post-promotional performance to ensure trade programs deliver target ROI and generate incremental sales growth. * Provide strategic pricing and promotional guidelines to field sales, track ...

Addison Group

Deductions Analyst

San Marcos, TX · On-site

$30/hr

Manage deductions related to pricing discrepancies, promotions/trade spend, returns, damages ... Strong analytical, organizational, and problem-solving skills * Ability to manage multiple ...

Lactalis LUSY

Trade Planning Analyst

Bedford, NH · On-site

Develop and execute promotional trade plans aligned with Revenue Growth Management (RGM) guidance ... Analyze syndicated and internal data streams to identify and isolate key business drivers across ...

Lactalis USA

Trade Planning Analyst

Bedford, NH · Hybrid

Develop and execute promotional trade plans aligned with Revenue Growth Management (RGM) guidance ... Analyze syndicated and internal data streams to identify and isolate key business drivers across ...

Lactalis US Yogurt

Trade Planning Analyst

Bedford, NH · On-site

Develop and execute promotional trade plans aligned with Revenue Growth Management (RGM) guidance ... Analyze syndicated and internal data streams to identify and isolate key business drivers across ...

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Trade Promotions Analyst information

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$54K

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$64.5K

How much do trade promotions analyst jobs pay per year?

As of Jul 6, 2026, the average yearly pay for trade promotions analyst in the United States is $60,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $62,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Trade Promotions Analyst, and why are they important?

To excel as a Trade Promotions Analyst, you need strong analytical abilities, proficiency in data interpretation, and a background in business, finance, or marketing, often supported by a relevant bachelor’s degree. Familiarity with trade promotion management (TPM) systems, Microsoft Excel, and analytics tools like SAP or Nielsen is essential. Attention to detail, problem-solving skills, and effective communication help analysts collaborate with cross-functional teams and present insights clearly. These capabilities are crucial for optimizing promotional strategies, maximizing ROI, and supporting data-driven decision-making in fast-paced consumer goods environments.

What are the most common challenges faced by Trade Promotions Analysts, and how can they be addressed?

Trade Promotions Analysts often encounter challenges such as managing large volumes of promotional data from multiple sources and ensuring data accuracy. Navigating discrepancies between planned and actual promotional performance can also be complex. To address these challenges, analysts typically rely on advanced data analytics tools, clear communication with sales and marketing teams, and a strong understanding of retailer systems. Staying proactive with regular data audits and fostering strong cross-functional collaboration can help ensure accurate reporting and effective promotion optimization.

What does a Trade Promotions Analyst do?

A Trade Promotions Analyst is responsible for evaluating, planning, and optimizing promotional spending and activities between manufacturers and retailers. They analyze sales data and promotional performance to identify trends, forecast outcomes, and recommend strategies to maximize return on investment. The role often involves collaboration with sales, marketing, and finance teams to ensure promotions are effective and align with overall business objectives.

What is the difference between Trade Promotions Analyst vs Sales Analyst?

AspectTrade Promotions AnalystSales Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; experience in promotions or trade marketingBachelor's in Business, Economics, or related; focus on sales data analysis
Work EnvironmentCorporate marketing or trade marketing teams, retail or consumer goods industriesSales departments, retail, or consumer goods companies
Employer & Industry UsageUsed by companies focusing on trade promotions and retail partnershipsUsed across sales teams to analyze sales performance and trends

The Trade Promotions Analyst primarily focuses on planning and analyzing trade promotions to boost product visibility and sales at retail level. In contrast, the Sales Analyst concentrates on overall sales data, performance metrics, and forecasting. While both roles require analytical skills and industry knowledge, the Trade Promotions Analyst specializes in promotional campaigns, whereas the Sales Analyst covers broader sales strategies and reporting.

More about Trade Promotions Analyst jobs
What job categories do people searching Trade Promotions Analyst jobs look for? The top searched job categories for Trade Promotions Analyst jobs are:
Trade Promotions Analyst jobs near you
Infographic showing various Trade Promotions Analyst job openings in the United States as of July 2026, with employment types broken down into 91% Full Time, 2% Part Time, and 7% Contract. Highlights an 95% In-person, 2% Hybrid, and 3% Remote job distribution, with an average salary of $60,000 per year, or $28.8 per hour.

Trade Marketing Manager

INCPG

Bentonville, AR • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

Job description

Trade Marketing Manager

Are you a strategic, results-driven Trade Marketing expert ready to take trade spend optimization to the next level? Our client is looking for a highly analytical and proactive Trade Marketing Manager to develop and execute data-driven trade strategies that maximize ROI, sales growth, and profitability across our national retail channels.

In this role, you will own the strategic deployment of our annual trade budget across branded segments and retail markets, ensuring alignment with corporate goals and market opportunities. You'll partner closely with field sales managers and cross-functional teams to drive execution, optimize promotional effectiveness, and shape the future of our trade marketing initiatives.

What You'll Do:
  • Develop and implement strategic trade marketing plans based on corporate objectives, market trends, competitive insights, and promotional effectiveness.
  • Establish and refine processes to support field sales and retail teams, ensuring the right trade strategies are in place for both short- and long-term success.
  • Optimize pricing strategies to maximize revenue, profitability, and market share, leveraging deep analysis of price elasticity, competitive pricing, and customer segmentation.
  • Drive brand priorities through continuous evaluation and enhancement of pricing, promotions, distribution, and merchandising tactics.
  • Analyze post-promotional performance to ensure trade programs deliver target ROI and generate incremental sales growth.
  • Provide strategic pricing and promotional guidelines to field sales, track compliance, and address any competitive market challenges.
  • Enforce trade promotion policies, including net cost minimums, pricing thresholds, and promotional duration limits, ensuring disciplined execution.
  • Evaluate and manage incremental trade spend proposals, ensuring smart investment decisions that drive business growth.
  • Forecast trade spend liability for key financial milestones (budget planning, latest estimates) and provide critical updates for variable marketing P&L inputs.
  • Influence annual volume planning and trade budget allocation, ensuring a data-backed approach from a category, customer, channel, and competitive perspective.
  • Collaborate cross-functionally with sales, operations, marketing, and finance to execute key strategic initiatives and optimize trade processes.
  • Monitor commodity pricing trends and assess gross margin reports to identify profitability risks and inform trade investment decisions.
  • Manage national price list changes for existing and new product launches.
  • Prepare key materials for Sales Meetings, strategic planning sessions, and executive reporting.
  • Communicate trade-driven volume forecast changes, ensuring alignment across internal stakeholders.
What You Bring to the Table:
  • Bachelor's degree in business administration, finance, or a related field.
  • 5+ years of experience in CPG, retail, or trade marketing, with expertise in trade spend management, revenue growth, category management, or sales strategy.
  • Deep understanding of sales, pricing, and promotional strategies, with a track record of driving results.
  • Strong financial acumen with the ability to analyze complex data, interpret trends, and make insight-driven decisions.
  • Advanced Excel proficiency and experience with Trade Promotion Management (TPM) tools.
  • Familiarity with Circana (IRI) and/or Nielsen panel data for competitive insights and trend analysis.
  • Exceptional communication, presentation, and project management skills, with the ability to influence and collaborate across teams.
  • Proactive, detail-oriented, and highly organized, with the ability to manage multiple priorities in a fast-paced environment.
  • Leadership mindset-ability to create a vision, challenge the status quo, and inspire change within the sales organization.
What They Offer:
  • Competitive compensation
  • 401(k) matching
  • Comprehensive health benefits (medical, dental, vision, life insurance)
  • Generous paid time off
  • Exciting career growth opportunities in a dynamic, fast-paced industry

Some travel required.

If you're passionate about trade strategy, data-driven decision-making, and driving sales growth, we want to hear from you! Apply today and make an impact.

Apply