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Trade Development Manager Jobs in Laval, QC (NOW HIRING)

... Development Manager for Montreal and The Maritimes territory. In this consultative sales role, you ... Uphold brand standards and represent the company at trade shows and industry events. Qualifications ...

... Development Manager for Montreal and The Maritimes territory. In this consultative sales role, you ... Uphold brand standards and represent the company at trade shows and industry events. Qualifications ...

We are looking for a full time, Business Development Manager to join our team and become a major ... You will have the opportunity to represent the company at trade shows, open doors with retailers ...

WHO WE ARE Versilis Systems provides integrated and automated highway access management solutions ... Occasionally represent Versilis at trade shows, conferences, and corporate events; * Coordinate all ...

WHO WE ARE Versilis Systems provides integrated and automated highway access management solutions ... Occasionally represent Versilis at trade shows, conferences, and corporate events; * Coordinate all ...

WHO WE ARE Versilis Systems provides integrated and automated highway access management solutions ... Occasionally represent Versilis at trade shows, conferences, and corporate events; * Coordinate all ...

WHO WE ARE Versilis Systems provides integrated and automated highway access management solutions ... Occasionally represent Versilis at trade shows, conferences, and corporate events; * Coordinate all ...

Trade Marketing Manager Location: Laval, Quebec Level: Manager Hiring Range: 90100 to 112600 ... development opportunities including mentorship and leadership development If you require an ...

... asset management and securities. Our teams guarantee the quality and the reliability of ... impact analysis as part of development of new activities Participation in the design and ...

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Showing results 1-20

Trade Development Manager information

See Laval, QC salary details

$26.4K

$74.3K

$136.1K

How much do trade development manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for trade development manager in Laval, QC is $74,275.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,853.00 and $89,736.00 per year, depending on experience, location, and employer.

How does a trade development manager typically collaborate with sales and marketing teams to achieve business objectives?

A Trade Development Manager works closely with both sales and marketing teams to design and implement strategies that drive product visibility and increase market share. This involves coordinating promotional activities, analyzing market trends, and providing sales teams with the tools and insights needed to optimize performance. Regular meetings and joint planning sessions are common, ensuring alignment on trade priorities and execution of campaigns. This collaborative approach helps ensure that trade initiatives are both effective and aligned with broader business goals.

What is a trade development manager?

Trade Development Managers are professionals responsible for identifying and developing new business opportunities within specific markets or regions. They work to increase a company's sales by building strong relationships with distributors, retailers, and other partners. Their duties often include analyzing market trends, creating promotional strategies, and coordinating marketing or sales activities to maximize growth. Trade Development Managers also negotiate contracts and ensure that their company's products or services are well-positioned in the marketplace.

What are the key skills and qualifications needed to thrive as a trade development manager, and why are they important?

To thrive as a Trade Development Manager, you need strong analytical skills, a solid understanding of market trends, and experience in sales or business development, usually supported by a relevant degree in business or marketing. Familiarity with CRM systems, trade marketing software, and data analysis tools is typically required. Excellent negotiation, relationship-building, and communication skills help you foster strong partnerships and drive business growth. These competencies are vital for identifying opportunities, executing effective trade strategies, and achieving revenue targets in competitive markets.

What is the difference between Trade Development Manager vs Sales Executive?

AspectTrade Development ManagerSales Executive
Primary FocusDeveloping trade relationships, expanding market presence, and strategic partnershipsGenerating sales, closing deals, and meeting sales targets
Required CredentialsRelevant industry experience, possibly a degree in business or marketingSales experience, often with a focus on customer engagement
Work EnvironmentOffice-based with travel to trade shows, client sites, and industry eventsField-based, visiting clients and prospects
Employer & Industry UsageCommon in manufacturing, wholesale, and distribution sectorsWidely used across retail, B2B, and service industries

While both roles involve client interaction and industry knowledge, the Trade Development Manager focuses on strategic trade growth and partnerships, whereas the Sales Executive concentrates on direct sales and revenue generation. Understanding these differences helps in choosing the right career path or job search focus.

What cities near Laval, QC are hiring for Trade Development Manager jobs?

Cities near Laval, QC with the most Trade Development Manager job openings:

Infographic showing various Trade Development Manager job openings in Laval, QC as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $74,275 per year, or $35.7 per hour.

Trade Development & Key Account Manager (Montreal, Quebec)

Southern Glazer's Wine and Spirits

Montreal, QC

CA$80K - CA$90K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago


Southern Glazer's Wine & Spirits rating

7.5

Company rating: 7.5 out of 10

Based on 163 frontline employees who took The Breakroom Quiz

175th of 417 rated retail wholesalers


Job description

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer's is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full-time benefits-eligible employee, you can participate in the Group Flexible Benefits Plan and the Registered Retirement Savings Program (RRSP). The Benefits Plan includes comprehensive medical, dental, vision, disability, and life insurance coverage. We also offer wellness initiatives, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Southern Glazer's offers a competitive compensation package with expected first year total earnings between $80,000 - $90,000 / year. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

Additional Information / Successful Candidate will be required to:
Have head office selling key account management experience within Grocery and/or Convenience channels.
Work strategically with the Director of Sales and Commercial Operations to build and plan field execution strategy and priorities

Renseignements supplementaires / Le ou la candidat(e) retenu(e) devra :

  • Posseder une experience au siege social en gestion de comptes cles, notamment dans les circuits de l'epicerie et/ou des commerces de proximite.
  • Travailler de facon strategique avec le directeur des ventes et des operations commerciales pour elaborer et planifier la strategie d'execution sur le terrain et en etablir les priorites.
Overview

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards. Achieve customer objectives, key performance indicators and targets by implementing strategies and tactics.

Apercu

Agir a titre de principal intermediaire entre le marche local et les fournisseurs designes; contribuer a definir l'orientation strategique des priorites fournisseurs afin d'atteindre les objectifs de volumes et de valeur en optimisant l'allocation des ressources et au respect de la strategie et des normes de la marque. Atteindre les objectifs clients, les indicateurs cles de performance et les cibles en mettant en uvre des strategies et des tactiques appropriees.

Primary Responsibilities
  • Oversee and maintain the relationships between the Company and regional customers to form long-term partnerships
  • Drive brand success through leadership selling, trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
  • Take a lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Create/deliver marketing programs/plans for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
  • Plan, execute and evaluate sales, promotions, and marketing of brands
  • Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
  • Utilize available analytic tools (Tableau, ACD, EzFocus, etc.) to identify opportunities in consumer shifts/trends, channel dynamics, key accounts, etc.
  • Prepare reports on account progress, goals, and forecasts for teams and stakeholders Set program objectives and measure ROI with a KPI scorecard
  • Oversee funds related to local marketing and brand planning, while ensuring brand pricing and gross profit are aligned to strategy by channel

Fonctions et responsabilites

  • Superviser et entretenir les relations entre l'entreprise et les clients regionaux afin de creer des partenariats a long terme
  • Favoriser le succes des marques grace au leadership commercial, aux canaux de vente et en soutenant activement les efforts de vente des representants, des directeurs de district et des specialistes des comptes cles chez le grossiste
  • Jouer un role de premier plan dans les initiatives de planification avec les fournisseurs, notamment les reunions fournisseurs, les communications liees aux programmes et les reunions de revue et de planification des activites avec la direction de SGWS
  • Creer et livrer des programmes et plans marketing destines au terrain, presenter de nouvelles idees de programmes et d'optimisation, et obtenir l'adhesion de la direction generale
  • Planifier, executer et evaluer les ventes, promotions et activites marketing des marques
  • S'assurer que tous les programmes de detail respectent les normes de suivi et d'execution, en coordination avec les equipes Tarification, Intelligence d'affaires et Finances
Additional Primary Responsibilities
  • Ensure all program tracking is accurate, timely and aligns with regional and individual province reporting
  • Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings).
  • Familiarize yourself market competitors, and remain apprised of trends/developments within specific product categories, geographic regions, and accounts
  • Support POS / VAP planning and buys
  • Perform other job-related duties as assigned
  • Utiliser les outils analytiques disponibles (Tableau, ACD, Ez Focus, etc.) afin d'identifier les opportunites liees aux changements et tendances des consommateurs, a la dynamique des canaux, aux comptes cles, etc.
  • Preparer des rapports sur l'evolution des comptes, les objectifs et les previsions a destination des equipes et des parties prenantes; definir les objectifs des programmes et mesurer le ROI a l'aide d'un tableau de bord KPI
  • Superviser les budgets lies au marketing local et a la planification des marques, tout en veillant a ce que les prix et la marge brute des marques soient alignes sur la strategie selon les canaux
  • Veiller a ce que le suivi de tous les programmes soit exact, effectue en temps opportun et conforme aux exigences de reporting regionales et provinciales
  • Creer, coordonner et participer a des evenements promotionnels sur site chez des comptes clients etablis (ex.: diners avec vignerons, lancements de produits, degustations)
  • Se tenir informe des concurrents du marche et des tendances et developpements relatifs aux categories de produits, aux regions geographiques et aux comptes
  • Soutenir la planification et les achats de materiel POS / VAP
  • Executer toute autre tache connexe assignee
Minimum Qualifications

Minimum Qualifications:

  • Bachelor's degree in a related field; or an equivalent combination of education and experience
  • Five years of relevant experience, must have valid driver's license
  • Able to obtain and meet industry licensing requirements as needed
  • Proficient working knowledge of Microsoft Office programs (Word, PPT, Excel, Outlook/email), and specialized business applications software
  • Strong written, communication, presentation and analytical skills required to facilitate, persuade, and manage discussions with all levels of management and external stakeholders
  • Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
  • Understanding of wine, spirits, etc.
  • Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
  • Ability to work flexible hours which include early morning evenings, weekends, and travel if necessary

Qualifications minimales

  • Baccalaureat dans un domaine connexe, ou combinaison equivalente de formation et d'experience
  • Cinq annees d'experience pertinente; permis de conduire valide requis
  • Capacite a obtenir et a respecter les exigences de licences propres a l'industrie, au besoin
  • Maitrise des logiciels Microsoft Office (Word, PowerPoint, Excel, Outlook/courriel) ainsi que des applications specialisees liees aux activites de l'entreprise Ecellentes competences en redaction, communication, presentation et analyse, necessaires pour faciliter, persuader et gerer des discussions avec tous les niveaux de gestion et les parties prenantes externes
  • Aptitudes interpersonnelles permettant d'etablir et de maintenir des relations de travail efficaces avec tous les niveaux de l'organisation et les parties prenantes concernees
  • Connaissance du vin, des spiritueux, etc.
  • Capacite a gerer plusieurs projets et priorites avec des delais serres tout en maintenant un haut niveau de qualite
  • Capacite a travailler selon un horaire flexible, incluant tot le matin, en soiree, les fins de semaine, ainsi que voyager au besoin
 
Physical Demands
  • Some activities may occur at night or weekends
  • Ability to travel within the Province/Country
  • Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
  • Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 40lbs

Exigences physiques

  • Certaines activites peuvent avoir lieu de nuit ou les fins de semaine
  • Capacite de se deplacer a l'interieur de la province / du pays
  • Les exigences physiques pouvant se produire pendant une periode prolongee comprennent: rester assis et taper au clavier a l'aide d'un ordinateur (p. ex. clavier, souris, ecran) ou d'une machine a calculer
  • Les exigences physiques occasionnelles ou rares peuvent inclure: marcher, se pencher, s'etirer, rester debout et s'accroupir
  • Peut necessiter occasionnellement de soulever/abaisser, pousser, transporter ou tirer des charges pouvant aller jusqu'a 40 lb
EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at NationalTA@sgws.com


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