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Toy Design Manager Jobs (NOW HIRING)

Jazwares

Associate Product Designer - Plush

Culver City, CA · On-site +1

$70K - $79K/yr

Bachelor's Degree in toy design, industrial design, industrial engineering, or industry relevant ... Able to multitask, organize, prioritize, and manage time efficiently * Demonstrates a strong design ...

Jazwares

Associate Product Designer - Plush

Culver City, CA · On-site

$66K - $79K/yr

Bachelor's Degree in toy design, industrial design, industrial engineering, or industry relevant ... Able to multitask, organize, prioritize, and manage time efficiently * Demonstrates a strong design ...

Mattel

Associate Manager, Toy Marketing, Barbie

El Segundo, CA · On-site

$35.25 - $48.25/hr

Manage toy pricing architecture and competitive positioning. * Partner with leadership to build 3-5 ... Collaborate with Design/R&D to bring toys from concept to shelf. * Assist in coordinating with ...

BMI Merchandise

Plush Designer

Lakewood, NJ · On-site

$80K - $110K/yr

S. toy safety standards (ASTM F963, CPSC) and how they inform design decisions. * Excellent organizational skills and comfort managing several product lines at different stages of development at once.

BMI Merchandise

Plush Designer

Lakewood, NJ · On-site

$80K - $110K/yr

S. toy safety standards (ASTM F963, CPSC) and how they inform design decisions. * Excellent organizational skills and comfort managing several product lines at different stages of development at once.

SBT Global, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

... driven Toy Marketing Manager to lead the marketing strategy and execution for our toy product ... Work closely with Design, Production, Product Development, Sales, Ecommerce, and Licensing teams to ...

CMR University

Product Design Specializations - Furniture, Lifestyle Products, Lighting, Toy, Appliance Design B.Des. Fashion Design Specializations - Apparel Design and Accessory Design B.Des. Interior (Space ...

Mattel

Associate Manager, Toy Marketing, Barbie

El Segundo, CA · On-site

$35.25 - $48.25/hr

Manage toy pricing architecture and competitive positioning. * Partner with leadership to build 3-5 ... Collaborate with Design/R&D to bring toys from concept to shelf. * Assist in coordinating with ...

SBT Global, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

... driven Toy Marketing Manager to lead the marketing strategy and execution for our toy product ... Work closely with Design, Production, Product Development, Sales, Ecommerce, and Licensing teams to ...

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$114.5K

$201.5K

How much do toy design manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for toy design manager in the United States is $114,491.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $144,000.00 per year, depending on experience, location, and employer.

What does a toy design manager do?

A Toy Design Manager oversees the creation and development of new toys, leading a team of designers from concept to production. They coordinate with marketing, engineering, and manufacturing departments to ensure products meet safety standards, cost requirements, and customer needs. Their responsibilities include managing project timelines, reviewing prototypes, and ensuring that toys are both innovative and commercially viable. In addition, Toy Design Managers often stay up-to-date with market trends and competitor products to inspire new ideas and maintain a competitive edge.

What skills and qualifications are needed to be a toy design manager?

To thrive as a Toy Design Manager, you need expertise in product design, project management, and a background in industrial design or related fields, often supported by a bachelor’s degree. Familiarity with 3D modeling software (such as SolidWorks or Rhino), prototyping tools, and knowledge of safety standards and manufacturing processes is essential. Creativity, strong leadership, and effective communication are standout soft skills for leading design teams and collaborating with cross-functional partners. These skills ensure the development of innovative, safe, and marketable toys that align with brand vision and consumer needs.

How does a toy design manager collaborate with other departments during product development?

A Toy Design Manager works closely with cross-functional teams, including marketing, engineering, manufacturing, and safety compliance, to ensure each toy concept is feasible and meets both creative and regulatory standards. They facilitate regular meetings to align on design specifications, cost constraints, and project timelines. Effective collaboration is essential, as it helps to address challenges early, refine prototypes, and deliver innovative products that resonate with target audiences while adhering to safety and quality guidelines.
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Toy Design Manager jobs near you
Infographic showing various Toy Design Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $114,491 per year, or $55 per hour.

Associate Manager, Toy Marketing, Barbie

Mattel, Inc.

El Segundo, CA • On-site

$35.25 - $48.25/hr

Full-time

Re-posted 22 days ago

Mattel rating

8.4

Company rating: 8.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

Job Summary:
Mattel, Inc. is a leading global toy and family entertainment company known for its iconic brands. The Associate Manager of Toy Marketing will collaborate with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline.
Responsibilities:
• Develop toy strategy by segment (core, premium, collector, preschool, etc.).
• Manage toy pricing architecture and competitive positioning.
• Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Own consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels
• Own toy business performance (revenue, margin, SKU productivity).
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.
Qualifications:
Required:
• 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management Managing complex product development timelines.
• Roles in category management, product marketing, or product development.
• Experience partnering with design and manufacturing.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
• Product strategy & roadmap Ability to define toy segments, pricing ladders, and innovation cycles.
• Collaboration with design/R&D Comfort working with creative, engineering, and manufacturing teams.
• Retail/channel knowledge Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Business & financial management Strong grasp of SKU productivity, margin targets, and overall toy category P&L.
• Financial acumen Experience with P&L at the brand or category level.
• Communication skills Excellent at storytelling, presentations, and influencing senior leadership.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
Company:
We empower generations to explore the wonder of childhood and reach their full potential. Founded in 1945, the company is headquartered in El Segundo, USA, with a team of 10001+ employees. The company is currently Late Stage.

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