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Tour Guide Jobs in Santa Rosa, CA (NOW HIRING)

DEFENSIVE INSURANCE SERVICES INC

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(Hybrid) Associate Customer Service Representative

Novato, CA · On-site

$41K - $50K/yr (+ commission)

With a commitment to earning our clients' trust, guiding them to make informed decisions, and defending their future, we strive to build lasting relationships with our clients. We take pride in ...

DEFENSIVE INSURANCE SERVICES INC

Be Seen First

(Hybrid) Associate Customer Service Representative

Novato, CA · On-site

$41K - $50K/yr (+ commission)

With a commitment to earning our clients' trust, guiding them to make informed decisions, and defending their future, we strive to build lasting relationships with our clients. We take pride in ...

Olive Garden

Host

Rohnert Park, CA

$16.90 - $20.75/hr

Our hosts take pride in making loyal guests by guiding them to their table, presenting them with clean menus, and offering suggestions to enhance their dining experience. Finally, as a host, you will ...

Olive Garden

Host

Rohnert Park, CA

$16.90 - $20.75/hr

Our hosts take pride in making loyal guests by guiding them to their table, presenting them with clean menus, and offering suggestions to enhance their dining experience. Finally, as a host, you will ...

Olive Garden

Host

Rohnert Park, CA · On-site

$16.90 - $20.75/hr

Our hosts take pride in making loyal guests by guiding them to their table, presenting them with clean menus, and offering suggestions to enhance their dining experience. Finally, as a host, you will ...

Olive Garden

Host

Rohnert Park, CA · On-site

$16.90 - $20.75/hr

Our hosts take pride in making loyal guests by guiding them to their table, presenting them with clean menus, and offering suggestions to enhance their dining experience. Finally, as a host, you will ...

Olive Garden

Host

Rohnert Park, CA · On-site

$16.90 - $20.75/hr

Our hosts take pride in making loyal guests by guiding them to their table, presenting them with clean menus, and offering suggestions to enhance their dining experience. Finally, as a host, you will ...

Enclos

Host

Sonoma, CA

$35/hr

You can guide guests through our arrival experience with poise, clarity, and genuine enthusiasm. Compensation : * $35 per hour including tips, 40 hours per week, Wednesday through Saturday

Enclos

Host

Sonoma, CA

$35/hr

You can guide guests through our arrival experience with poise, clarity, and genuine enthusiasm. Compensation : * $35 per hour including tips, 40 hours per week, Wednesday through Saturday

Auberge Collection

Host - Solbar

Calistoga, CA · On-site

$17.90/hr

Coordinate with restaurant and/or pool staff to optimize guest placements, avoiding overbooking and ensuring smooth flow. * Assist with preparation of station charts, assign stations, and guide ...

Solage

Host - Solbar

Calistoga, CA · On-site

Coordinate with restaurant and/or pool staff to optimize guest placements, avoiding overbooking and ensuring smooth flow. * Assist with preparation of station charts, assign stations, and guide ...

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All JobsTour Guide JobsTour Guide Jobs in Santa Rosa, CA

Tour Guide information

See Santa Rosa, CA salary details

$9

$20

$36

How much do tour guide jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for tour guide in Santa Rosa, CA is $20.57, according to ZipRecruiter salary data. Most workers in this role earn between $15.77 and $23.12 per hour, depending on experience, location, and employer.

What is a tour guide?

Tour guides are professionals who lead individuals or groups on tours, providing information about the places being visited. They share historical, cultural, and practical knowledge, answer questions, and ensure the safety and enjoyment of their guests. Tour guides may work in various settings, such as museums, cities, nature parks, or heritage sites. Their role is to enhance the visitor experience by making the tour informative, engaging, and memorable.

What is a tour guide?

Tour guides are the helpful and knowledgeable resources for travelers. They may be on staff at museums or other tourist attraction sites to run scheduled tours our provide information to visitors. They may also lead guided tours through natural attractions, like caves or hikes to a waterfall. Tour guides assist visitors, monitor crowds, and provide information. Some tour guides have extensive knowledge in a particular subject or area, for example, a period in history or ecology.

What are the key skills and qualifications needed to thrive as a tour guide, and why are they important?

To thrive as a Tour Guide, you need in-depth knowledge of local history and attractions, strong verbal communication skills, and often a relevant certification or license depending on the region. Familiarity with booking software, audio tour systems, and GPS navigation devices is typically required. Exceptional interpersonal skills, enthusiasm, and adaptability help create engaging and memorable experiences for diverse groups. These abilities ensure that tours run smoothly, clients remain safe and informed, and guests leave with a positive impression.

What are some common challenges tour guides face during group tours, and how can they effectively handle them?

Tour Guides often encounter challenges such as managing diverse group dynamics, addressing unexpected questions, and adapting to last-minute itinerary changes. Effective communication and strong organizational skills are key to keeping the group engaged and on schedule. Building rapport with participants, staying flexible, and having a deep knowledge of the tour content help guides handle unforeseen issues smoothly. Many guides also develop quick problem-solving strategies to ensure a positive experience for all guests.

What is the difference between Tour Guide vs Travel Agent?

AspectTour GuideTravel Agent
CredentialsNone required, but certifications like Certified Tour Guide can helpTravel certifications or licenses may be preferred
Work EnvironmentOn-site at tourist locations, guiding groups in personOffice-based or remote, planning and booking travel arrangements
Employer & Industry UsageTourism, hospitality, travel companies, attractionsTravel agencies, tour operators, online booking platforms
Common Search & Comparison IntentUnderstanding roles, job duties, and qualificationsPlanning trips, booking travel, and arranging tours

While both Tour Guides and Travel Agents work within the tourism industry, Tour Guides lead groups at specific locations, providing on-site information and entertainment. Travel Agents, on the other hand, focus on planning and booking travel arrangements behind the scenes. Each role requires different skills and work environments, but both contribute to the overall travel experience.

Do tour guides get paid a lot?

Tour guides' salaries vary depending on location, experience, and employer, but they generally earn modest wages, often hourly or per tour. Experienced guides with specialized knowledge or certifications can earn higher pay, and tips from customers can also supplement income.
More about Tour Guide jobs

What are the most commonly searched types of Tour Guide jobs in Santa Rosa, CA?

The most popular types of Tour Guide jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Tour Guide jobs?

Cities near Santa Rosa, CA with the most Tour Guide job openings:

Tour Guide jobs near you
Infographic showing various Tour Guide job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 22% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $42,776 per year, or $20.6 per hour.

(Hybrid) Associate Customer Service Representative

DEFENSIVE INSURANCE SERVICES INC

Novato, CA • On-site

$41K - $50K/yr (+ commission)

Full-time

Medical, Retirement, PTO

Re-posted yesterday

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Job description

Job Title: (Hybrid) Associate Customer Service Representative

Location: 1561 S Novato Blvd. Ste B Novato, CA 94947
Employment Type: Full-Time

About Us:
Defensive Insurance Services is a family-owned and client-focused insurance agency dedicated to providing tailored insurance solutions to individuals and families. With a commitment to earning our clients’ trust, guiding them to make informed decisions, and defending their future, we strive to build lasting relationships with our clients. We take pride in enhancing and protecting our local communities and have been a trusted insurance business since 1965.

We are seeking an Associate Customer Service Representative to join our team. If you have a passion for helping people, excellent communication skills, and are eager to develop your knowledge in the insurance industry, we’d love to hear from you!!

Responsibilities:

  • Assist other Agents and Customer Service Reps in maintaining a portfolio of personal and commercial lines insurance accounts, ensuring outstanding client satisfaction.
  • Answer incoming calls and provide exceptional customer service by addressing client inquiries, resolving issues, and ensuring timely follow-up.
  • Assist other Agents and Customer Service Reps by processing policy changes, endorsements, renewals, and cancellations accurately and efficiently.
  • Assess client needs and provide recommendations to other Agents and Customer Service Reps for appropriate coverage options to protect the client’s assets.
  • Collaborate with insurance carriers to obtain quotes, negotiate terms, and secure competitive coverage options.
  • Identify and inform other Agents and Customer Service Reps about opportunities to cross-sell or up-sell additional insurance products to existing clients.
  • Ensure compliance with industry regulations and company policies.
  • Maintain detailed and organized records in the agency management system.

Qualifications:

  • Proven experience in insurance, account management, or a related field.
  • Active California Property & Casualty Insurance License is required.
  • Strong interpersonal and communication skills, both written and verbal.
  • Detail-oriented with excellent organizational and time-management abilities.
  • Proficient in insurance agency management systems and common office software (e.g., MS Office).
  • A proactive and customer-centric approach to problem-solving.

Benefits:

  • Competitive salary with the flexibility to work from home some days.
  • Comprehensive benefits package, including health and 401k with 401k matching.
  • Uncapped commissions, with paid time off
  • Ongoing training and professional development opportunities.
  • Supportive and inclusive work environment.

Why Join Us?
At Defensive Insurance Services, we value our employees as much as we value our clients because they are not just a part of the team. They are a part of our family. Our business is growing! As an independent agency representing multiple industry-leading insurance companies, we are well-positioned to help businesses and families in California and across the U.S.
Located in a county with the sixth-highest income per capita in the U.S., we are grateful for stable clientele and opportunities that have helped us succeed for six decades. We offer substantial opportunities for growth, a collaborative work culture, a flexible work environment, and the chance to make a real and meaningful impact on our clients’ lives.

How to Apply:
If you’re ready to bring your expertise and dedication to our team, please submit your resume and a brief cover letter through Zip Recruiter. We look forward to hearing from you!

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Company Description

Defensive Insurance Services is a family-owned and client-focused insurance agency dedicated to providing tailored insurance solutions to individuals and families. With a commitment to earning our clients’ trust, guiding them to make informed decisions, and defending their future, we strive to build lasting relationships with our clients. We take pride in enhancing and protecting our local communities and have been a trusted insurance business since 1965.