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Tour Guide Jobs in Santa Rosa, CA (NOW HIRING)

Travel + Leisure Co.

Tour Guide

Napa, CA

$70K/yr

Tour Guide * Central Location, Napa area, California, United States, 94558 * Sales Representative * Full Time Add to favorites View favorites We Put the World on Vacation Travel + Leisure Co. is the ...

Travel + Leisure Co.

Tour Guide

Windsor, CA

$70K/yr

Tour Guide * 1360 19th Hole Drive, Windsor, California, United States, 95492 * Sales Representative * Full Time Add to favorites View favorites We Put the World on Vacation Travel + Leisure Co. is ...

Wynd Technologies, Inc

Tour Guide

Napa, CA · On-site

$16.90/hr

Tour Guide The Tour Guide is the first point of contact for guests and owners, creating a welcoming and memorable arrival experience that reflects Travel + Leisure Co.'s commitment to hospitality.

Travel + Leisure Co.

Tour Guide

Napa, CA · On-site

$70K/yr

Tour Guide The Tour Guide is the first point of contact for guests and owners, creating a welcoming and memorable arrival experience that reflects Travel + Leisure Co.'s commitment to hospitality.

Travel + Leisure Co.

Tour Guide

Windsor, CA · On-site

$70K/yr

Tour Guide The Tour Guide is the first point of contact for guests and owners, creating a welcoming and memorable arrival experience that reflects Travel + Leisure Co.'s commitment to hospitality.

Travel + Leisure Co.

Tour Guide

Napa, CA · On-site

$16.90/hr

Tour Guide The Tour Guide is the first point of contact for guests and owners, creating a welcoming and memorable arrival experience that reflects Travel + Leisure Co.'s commitment to hospitality.

Travel + Leisure Co.

Tour Guide

Napa, CA · On-site

$16.90/hr

Tour Guide The Tour Guide is the first point of contact for guests and owners, creating a welcoming and memorable arrival experience that reflects Travel + Leisure Co.'s commitment to hospitality.

Travel + Leisure Co.

Tour Guide

Windsor, CA · On-site

$70K/yr

Tour Guide The Tour Guide is the first point of contact for guests and owners, creating a welcoming and memorable arrival experience that reflects Travel + Leisure Co.'s commitment to hospitality.

Travel + Leisure Co.

Tour Guide

Napa, CA · On-site

$70K/yr

Tour Guide The Tour Guide is the first point of contact for guests and owners, creating a welcoming and memorable arrival experience that reflects Travel + Leisure Co.'s commitment to hospitality.

CASTELLO DI AMOROSA

Tasting Room/ Tour Guide

Calistoga, CA · On-site

$24 - $40/hr

Description The Tour and Tasting personnel are responsible for presenting tastings of the Castello di Amorosa wines and conducting tours of Castello di Amorosa. We are a fast-paced work environment ...

Castello di Amorosa

Tasting Room/ Tour Guide

Calistoga, CA · On-site

$24 - $40/hr

Job Type Full-time, Part-time Description The Tour and Tasting personnel are responsible for presenting tastings of the Castello di Amorosa wines and conducting tours of Castello di Amorosa. We are a ...

Alliance Redwoods

Zip Line Guide

Sebastopol, CA · On-site

$17 - $18/hr

Ensure guests are properly fitted in gear and oriented to zip lining * Assist lead guides with pre-tour and post-tour set-up and clean-up * Regularly inspect facilities for cleanliness and readiness ...

Alliance Redwoods

Zip Line Guide

Sebastopol, CA · On-site

$17 - $18/hr

Ensure guests are properly fitted in gear and oriented to zip lining * Assist lead guides with pre-tour and post-tour set-up and clean-up * Regularly inspect facilities for cleanliness and readiness ...

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All JobsTour Guide JobsTour Guide Jobs in Santa Rosa, CA

Tour Guide information

See Santa Rosa, CA salary details

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$36

How much do tour guide jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for tour guide in Santa Rosa, CA is $20.57, according to ZipRecruiter salary data. Most workers in this role earn between $15.77 and $23.12 per hour, depending on experience, location, and employer.

What is a tour guide?

Tour guides are professionals who lead individuals or groups on tours, providing information about the places being visited. They share historical, cultural, and practical knowledge, answer questions, and ensure the safety and enjoyment of their guests. Tour guides may work in various settings, such as museums, cities, nature parks, or heritage sites. Their role is to enhance the visitor experience by making the tour informative, engaging, and memorable.

What is a tour guide?

Tour guides are the helpful and knowledgeable resources for travelers. They may be on staff at museums or other tourist attraction sites to run scheduled tours our provide information to visitors. They may also lead guided tours through natural attractions, like caves or hikes to a waterfall. Tour guides assist visitors, monitor crowds, and provide information. Some tour guides have extensive knowledge in a particular subject or area, for example, a period in history or ecology.

What are the key skills and qualifications needed to thrive as a tour guide, and why are they important?

To thrive as a Tour Guide, you need in-depth knowledge of local history and attractions, strong verbal communication skills, and often a relevant certification or license depending on the region. Familiarity with booking software, audio tour systems, and GPS navigation devices is typically required. Exceptional interpersonal skills, enthusiasm, and adaptability help create engaging and memorable experiences for diverse groups. These abilities ensure that tours run smoothly, clients remain safe and informed, and guests leave with a positive impression.

What are some common challenges tour guides face during group tours, and how can they effectively handle them?

Tour Guides often encounter challenges such as managing diverse group dynamics, addressing unexpected questions, and adapting to last-minute itinerary changes. Effective communication and strong organizational skills are key to keeping the group engaged and on schedule. Building rapport with participants, staying flexible, and having a deep knowledge of the tour content help guides handle unforeseen issues smoothly. Many guides also develop quick problem-solving strategies to ensure a positive experience for all guests.

What is the difference between Tour Guide vs Travel Agent?

AspectTour GuideTravel Agent
CredentialsNone required, but certifications like Certified Tour Guide can helpTravel certifications or licenses may be preferred
Work EnvironmentOn-site at tourist locations, guiding groups in personOffice-based or remote, planning and booking travel arrangements
Employer & Industry UsageTourism, hospitality, travel companies, attractionsTravel agencies, tour operators, online booking platforms
Common Search & Comparison IntentUnderstanding roles, job duties, and qualificationsPlanning trips, booking travel, and arranging tours

While both Tour Guides and Travel Agents work within the tourism industry, Tour Guides lead groups at specific locations, providing on-site information and entertainment. Travel Agents, on the other hand, focus on planning and booking travel arrangements behind the scenes. Each role requires different skills and work environments, but both contribute to the overall travel experience.

Do tour guides get paid a lot?

Tour guides' salaries vary depending on location, experience, and employer, but they generally earn modest wages, often hourly or per tour. Experienced guides with specialized knowledge or certifications can earn higher pay, and tips from customers can also supplement income.
More about Tour Guide jobs

What are the most commonly searched types of Tour Guide jobs in Santa Rosa, CA?

The most popular types of Tour Guide jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Tour Guide jobs?

Cities near Santa Rosa, CA with the most Tour Guide job openings:

Tour Guide jobs near you
Infographic showing various Tour Guide job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 22% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $42,776 per year, or $20.6 per hour.

Tour Guide

Travel + Leisure Co.

Napa, CA

$70K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 29 days ago

Key responsibilities

  • Greet and welcome guests and owners, creating a hospitable and memorable arrival experience.

  • Verify guest identities, confirm scheduled presentations, and coordinate a seamless handoff to licensed Real Estate Agents.

  • Prepare presentation areas, including audio/visual equipment and presentation materials, and support daily operational activities.

Travel + Leisure Co. rating

7.5

Company rating: 7.5 out of 10

Travel + Leisure Co.

Based on 25 frontline employees who took The Breakroom Quiz

7.8

Company rating compared to similar companies: 7.8 out of 10

Travel agencies average

Based on 157 frontline employees who took The Breakroom Quiz

The best things about working at Travel + Leisure Co.

  • 94%

    94% say their managers don’t change their shifts at short notice

    say their managers don’t change their shifts at short notice

  • 94%

    94% say their health insurance is affordable

    say their health insurance is affordable

  • 77%

    77% say they have respectful managers

    say they have respectful managers

Featured by Travel + Leisure Co., based on 25 Breakroom Quiz responses from their frontline employees

Job description

Tour Guide
  • Central Location, Napa area, California, United States, 94558
  • Sales Representative
  • Full Time
Add to favorites View favorites

We Put the World on Vacation

Travel + Leisure Co. is the worlds leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
Tour Guide
The Tour Guide is the first point of contact for guests and owners, creating a welcoming and memorable arrival experience that reflects Travel + Leisure Co.'s commitment to hospitality. This role supports the guest journey by managing presentation check-in, coordinating administrative activities, and ensuring a seamless transition to the licensed Sales team. In accordance with California Department of Real Estate (DRE) regulations, this position is strictly non-sales in nature while providing a structured pathway into a licensed Real Estate Sales role.
How You'll Shine
Welcome guests and owners with a warm, professional, and hospitality-focused experience.
Verify guest identities and confirm scheduled presentation appointments.
Maintain accurate guest information and records within the CRM system.
Prepare presentation areas, including audio/visual equipment and presentation materials.
Provide general information regarding resort amenities, services, and local attractions.
Coordinate a seamless handoff to licensed Real Estate Agents for scheduled presentations.
Complete administrative tasks, required documentation, compliance training, and team meetings.
Support daily operations and perform additional responsibilities as assigned.
Compliance Requirements
To comply with California Department of Real Estate (DRE) regulations, associates in this role may not:
Discuss pricing, financing options, maintenance fees, investment values, or other sales-related information.
Explain or interpret contracts or legal documents.
Answer detailed questions regarding property availability, inventory, or unit values.
Encourage, influence, or participate in purchasing decisions.
What You'll Bring
High School Diploma or equivalent required.
Willingness and ability to obtain a California Real Estate License within six months of hire. Travel + Leisure Co. provides pre-licensing education and subsidizes the licensing process.
Customer service, hospitality, retail, or other guest-facing experience preferred.
Experience using computers, tablets, and digital business applications.
Professional presence with the ability to deliver exceptional hospitality and build positive guest relationships.
Unless there is a legal requirement, experience will be accepted for the education requirement.
Training & Career Path
Travel + Leisure Co. provides comprehensive onboarding, compliance training, and support for obtaining a California Real Estate License, including pre-licensing coursework and examination fees. Upon successful licensure, associates become eligible to transition into a commissioned Sales Associate role, creating opportunities for continued career growth within the organization.
Compensation
Hourly Rate:$16.90 per hour (Non-Exempt) This position is eligible for flat-rate booking verification bonuses and administrative incentives. Compensation for this unlicensed role is not tied to real estate sales, transactions, or property values, in accordance with California Department of Real Estate regulations.
**The target annual compensation for this role is $70,000 comprised of $16.90 hourly plus per transaction payouts and opportunity for a monthly transaction bonus. Top performers may earn up to $200,000+ for exceeding minimum production requirements. The actual compensation of the candidate(s) selected for this role may be effected by a variety of factors, including but not limited to performance, experience, education, skills, prior training, and work location.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include: Note: Temporary and/or seasonal associates are ineligible for Paid Time Off. Medical Dental Vision Flexible spending accounts Life and accident coverage Disability Wish day paid time to volunteer at an approved organization of your choice 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information) Legal and identity theft plan Voluntary income protection benefits Wellness program (subject to provider availability) Employee Assistance Program Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)

Compensation

During the initial training period, the hourly wage is $16.90 plus commissions and bonuses. After the initial training period, the compensation is the states minimum wage per hour, plus commissions and bonuses.

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, youll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to whats next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.

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