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Threads Jobs (NOW HIRING)

Meta

Product Marketing Manager, Threads

New York, NY

$190K/yr

Reporting to the Global Director, Threads Marketing, you will play a critical role in shaping how Threads shows up in the world -- driving the product's growth narrative, go-to-market strategy, and ...

Common Threads

Call Center Manager

Birmingham, AL

$65K - $80K/yr

Common Threads Charitable Donation Services (with regional field coordination) Employment Type: Full-Time, Exempt Direct Reports: Customer Service Representatives POSITION SUMMARY Common Threads ...

Superior Thread Rolling

Thread Roller

Los Angeles, CA · On-site

Must have experience working in a Machine shop Environment and must have experience with threads or thread rolling. Our work schedule for this position is 6:30AM to 3:00 PM Pay for this position is ...

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How much do threads jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for threads in the United States is $24.65, according to ZipRecruiter salary data. Most workers in this role earn between $20.91 and $27.88 per hour, depending on experience, location, and employer.

What are some common challenges faced by Threads engineers when scaling social networking features?

Threads engineers often encounter challenges related to ensuring seamless real-time communication and managing high volumes of user-generated content. As usage grows, maintaining low latency, data consistency, and robust privacy controls becomes increasingly complex. Collaborating closely with product managers, designers, and backend teams is essential to deliver new features while upholding platform reliability and user safety. Engineers also need to stay up-to-date with evolving industry standards for security and performance.

What are Threads jobs?

Threads jobs typically refer to roles related to Meta's Threads app, a text-based social media platform designed as a companion to Instagram. These jobs can include positions in software engineering, product management, marketing, content moderation, and customer support, all focused on developing, maintaining, and growing the Threads platform. Professionals in these roles work on improving user experience, developing new features, ensuring platform security, and engaging the Threads community. As the app continues to expand, job opportunities may also involve data analysis, community management, and strategic partnerships. Working on Threads usually requires familiarity with social media trends and Meta's technology stack.

What is the difference between Threads vs Content Writers?

AspectThreadsContent Writers
Required CredentialsBasic digital literacy, social media skillsWriting degrees, editing skills, SEO knowledge
Work EnvironmentSocial media platforms, onlineOffices, remote, freelance
Employer & Industry UsageSocial media companies, marketing teamsMedia outlets, marketing agencies, businesses
Search & Comparison IntentUnderstanding social media content creationWriting, editing, content strategy

Threads professionals focus on creating engaging social media content for platforms like Threads, requiring social media skills. Content Writers produce written content for various media, often with formal writing and SEO expertise. While both roles involve content creation, Threads specialists are more platform-specific, whereas Content Writers have broader writing responsibilities across media types.

What are the key skills and qualifications needed to thrive as a Threads (Meta) Social Media Manager, and why are they important?

To thrive as a Threads Social Media Manager, you need expertise in digital marketing, content creation, and social media strategy, often backed by a degree in marketing, communications, or related fields. Familiarity with Meta Business Suite, analytics tools, and scheduling platforms is crucial for planning and measuring campaign performance. Creativity, adaptability, and strong communication skills help you engage audiences and respond quickly to trends. These abilities are essential for building brand presence, growing engagement, and ensuring success on the dynamic Threads platform.
More about Threads jobs
What cities are hiring for Threads jobs? Cities with the most Threads job openings:
What states have the most Threads jobs? States with the most job openings for Threads jobs include:
Threads jobs near you
Infographic showing various Threads job openings in the United States as of July 2026, with employment types broken down into 92% Full Time, 6% Part Time, 1% Contract, and 1% Nights. Highlights an 98% Physical, and 2% Remote job distribution, with an average salary of $51,274 per year, or $24.7 per hour.
Product Marketing Manager, Threads

Product Marketing Manager, Threads

Meta

Los Angeles, CA

$190K/yr

Full-time

Posted 11 days ago

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

136th of 245 rated software companies

Job description

We're looking for a Product Marketing Manager to be a strategic marketing leader and GTM architect for Threads within the Family of Apps (FOA) Consumer Marketing organization. Reporting to the Global Director, Threads Marketing, you will play a critical role in shaping how Threads shows up in the world — driving the product's growth narrative, go-to-market strategy, and cultural relevance. A defining focus of this role is owning how Threads inserts itself into cultural moments — the inflection points where conversation explodes — and building innovative, scrappy playbooks that make Threads the home of real-time cultural dialogue.The Product Marketing, Creators, Threads team sits within Meta's FOA Consumer Marketing organization and is responsible for bringing Threads' story to the world. We're a lean, high-conviction team that values bold thinking, creative excellence, and deep user empathy. This role offers the opportunity to shape the marketing direction for one of Meta's most important new products at a pivotal growth moment.You will operate as a strategic thought partner to product and executive leadership, set the marketing vision for key areas of the Threads experience, and elevate the craft and rigor of the broader team. You'll work at the intersection of product strategy, consumer insights, brand storytelling, and real-time GTM execution to accelerate Threads' position as the destination for cultural conversation. This person will navigate ambiguous situations by defining structure, identifying priorities, and driving decisions with incomplete information, move fast, and define entirely new ways to show up — not waiting for a perfect playbook but writing it as they go.
Product Marketing Manager, Threads Responsibilities:
  • Define and own product marketing strategy for a critical pillar of Threads (e.g., creator ecosystem, community engagement, or core user growth), tightly aligned to product and business goals
  • Own end-to-end GTM planning and execution for major product launches, feature rollouts, and cultural moments. Define new, innovative, and scrappy GTM motions that allow Threads to rapidly capitalize on moments where conversation is exploding — from breaking news to entertainment events to internet-native phenomena. Ensure cohesive storytelling across channels, markets, and audiences
  • Develop compelling product positioning and messaging frameworks that resonate with diverse global audiences — creators, communities, and everyday users
  • Serve as the senior marketing voice in product roadmap discussions, influencing product direction through deep user understanding, market insights, and competitive intelligence. Partner closely with product, engineering, design, comms, and policy
  • Drive research, cultural trend analysis, and competitive monitoring to inform marketing and product strategy. Translate insights into actionable recommendations for leadership
  • Champion a test-and-learn, builder mentality to GTM. Develop scrappy, low-cost, high-impact activation ideas that don't require massive budgets — think guerrilla marketing, creator-led amplification, real-time social plays, and platform-native moments. Document what works into scalable playbooks for the team
  • Mentor and elevate the PMMs on the Threads marketing team, raising the bar on strategic thinking, storytelling, and executional excellence across the group
  • Develop and present strategic narratives, campaign results, and business cases to senior and executive audiences within FOA Consumer Marketing and beyond
  • Define and own the playbook for how Threads shows up in cultural moments — from tentpole events to spontaneous internet phenomena. Identify moments before they peak, develop rapid-response GTM frameworks, and build repeatable (but never formulaic) approaches that position Threads as the first place people go when conversation ignites. Partner on strategies to grow the creator and public figure ecosystem on Threads, leveraging cultural moments to drive content supply and organic conversation

Minimum Qualifications:
  • 12+ years of experience in product marketing, brand marketing, or consumer marketing
  • Experience leading marketing strategy for consumer-facing products at scale (100M+ users)
  • Track record of defining and executing differentiated go-to-market strategies that drove measurable growth or adoption
  • Experience operating as a strategic partner to product and engineering leadership
  • Demonstrated ability to build GTM strategies from scratch in fast-moving, unstructured environments — not just executing existing playbooks but inventing new ones
  • Experience influencing executive decision-making through insights-driven storytelling
  • Experience working in fast-paced, ambiguous environments with shifting priorities

Preferred Qualifications:
  • Experience building brand positioning for products in highly competitive, fast-moving markets
  • Experience marketing social media, messaging, or creator/community platforms
  • Track record of mentoring and developing marketing talent
  • Global marketing experience with sensitivity to regional and cultural nuances
  • Track record of building innovative, resourceful GTM motions with limited resources that delivered outsized impact relative to investment
  • Deep understanding of internet culture, creator ecosystems, and the competitive social landscape
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience capitalizing on real-time cultural moments in marketing — building rapid-response campaigns or always-on cultural listening programs
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Experience partnering with communications and policy teams on high-profile, public-facing narratives
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$190,000/year to $258,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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