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Television Research Manager Jobs (NOW HIRING)

Cox Media Group

Senior Research Analyst - WSB TV

Atlanta, GA · On-site

$111K - $112K/yr

Senior Research Analyst - WSB TV Position Overview The WSB-TV Research Analyst supports the ... Resolve advertiser schedule discrepancies and support local sales account executives and managers ...

Roku

Senior Ad Research Manager

New York, NY · On-site

$130K - $150K/yr

Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects ... As a Senior Ad Research Manager, you will take full ownership in designing the most appropriate ...

Roku

Senior Ad Research Manager

Santa Monica, CA · On-site

$130K - $150K/yr

Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects ... As a Senior Ad Research Manager, you will take full ownership in designing the most appropriate ...

Roku

Senior Ad Research Manager

Chicago, IL · On-site

$130K - $140K/yr

Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects ... As a Senior Ad Research Manager, you will take full ownership in designing the most appropriate ...

iHeartMedia, Inc.

Research Manager

New York, NY · On-site

... largest TV network - and almost 4 times the size of the largest ad-supported music streaming ... The Research Manager will provide quantitative and qualitative insights support spanning a wide ...

iHeartMedia

Research Manager

New York, NY

... largest TV network - and almost 4 times the size of the largest ad-supported music streaming ... The Research Manager will provide quantitative and qualitative insights support spanning a wide ...

iHeartMedia

Research Manager

Los Angeles, CA · On-site

... largest TV network - and almost 4 times the size of the largest ad-supported music streaming ... The Research Manager will provide quantitative and qualitative insights support spanning a wide ...

iHeartMedia

Research Manager

Chicago, IL

... largest TV network - and almost 4 times the size of the largest ad-supported music streaming ... The Research Manager will provide quantitative and qualitative insights support spanning a wide ...

Roku

Senior Ad Research Manager

Santa Monica, CA · On-site +1

$130K - $150K/yr

About the Role Roku pioneered streaming to the TV and continues to innovate and lead the industry ... As a Senior Ad Research Manager, you will take full ownership in designing the most appropriate ...

Roku

Senior Ad Research Manager

Chicago, IL · On-site +1

$130K - $140K/yr

About the Role Roku pioneered streaming to the TV and continues to innovate and lead the industry ... As a Senior Ad Research Manager, you will take full ownership in designing the most appropriate ...

Roku

Senior Ad Research Manager

New York, NY · On-site +1

$130K - $150K/yr

About the Role Roku pioneered streaming to the TV and continues to innovate and lead the industry ... As a Senior Ad Research Manager, you will take full ownership in designing the most appropriate ...

Roku

UX Researcher, Roku TV

San Jose, CA · On-site

$140K - $150K/yr

You'll partner closely with Product Management, Design, and Engineering to align research with ... every TV we build. For California Only - The estimated annual base salary for this position is ...

WOWK-TV

Research Director

Albuquerque, NM

... television, digital, and sales operations. This position is responsible for analyzing audience ... The ideal candidate will collaborate closely with Sales, News, Marketing, and management teams to ...

Amazon

Campaign Manager, Fire TV

Santa Monica, CA · On-site

Fire TV is an industry-leading media experience and one of the most innovative and fastest-growing ... You will leverage market research and consumer insights to guide positioning and messaging ...

Amazon

Campaign Manager, Fire TV

Santa Monica, CA · On-site

Fire TV is an industry-leading media experience and one of the most innovative and fastest-growing ... You will leverage market research and consumer insights to guide positioning and messaging ...

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Television Research Manager information

See salary details

$50K

$98.6K

$173.5K

How much do television research manager jobs pay per year?

As of Jul 16, 2026, the average yearly pay for television research manager in the United States is $98,569.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What does a Television Research Manager do?

A Television Research Manager oversees the collection, analysis, and interpretation of data related to television programming, audience ratings, and viewing habits. They work with television networks, production companies, or advertising agencies to provide insights that inform decisions about programming, scheduling, and advertising strategies. Their responsibilities often include managing research teams, designing surveys, analyzing ratings data, and presenting findings to executives or clients. Strong analytical, communication, and leadership skills are essential in this role.

What are the key skills and qualifications needed to thrive as a Television Research Manager, and why are they important?

To thrive as a Television Research Manager, you need expertise in media research, data analysis, and audience measurement, often backed by a degree in communications, marketing, or a related field. Familiarity with tools like Nielsen ratings software, media analytics platforms, and advanced Excel or statistical packages is typically required. Strong organizational, communication, and critical-thinking skills help you present insights and collaborate effectively with programming and marketing teams. These abilities ensure data-driven decisions that maximize viewer engagement and program success.

What are some typical challenges faced by a Television Research Manager in balancing creative and analytical demands?

A Television Research Manager often navigates the challenge of translating complex audience data into actionable insights for creative teams. Balancing the analytical rigor required to interpret ratings, demographics, and viewing trends with the need to support innovative programming can be demanding. Additionally, managing tight deadlines for delivering research reports and collaborating with various departments—from programming to marketing—requires strong communication and organizational skills. Successfully bridging these analytical and creative aspects is essential for driving data-informed decisions that align with both business goals and audience preferences.

What is the difference between Television Research Manager vs Television Analyst?

AspectTelevision Research ManagerTelevision Analyst
CredentialsBachelor's degree in media, communications, or related field; often requires experience in research or media analysisBachelor's degree in media, communications, or related field; may have additional certifications in data analysis
Work EnvironmentLeads research teams, collaborates with marketing and programming departments, often in office settingsConducts data analysis, prepares reports, and monitors TV ratings, usually in office or remote settings
Industry UsageUsed in media companies, broadcasters, and advertising agencies for strategic planningUsed in media research firms, broadcasters, and advertising agencies for audience insights

The Television Research Manager oversees research teams and strategic media analysis, focusing on high-level planning and management. In contrast, the Television Analyst primarily conducts data analysis and reports on TV ratings and audience metrics. Both roles require similar educational backgrounds but differ in scope and responsibilities within the industry.

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Television Research Manager jobs near you
Senior Research Analyst - WSB TV

Senior Research Analyst - WSB TV

Cox Media Group

Atlanta, GA

$111K - $112K/yr

Full-time

Re-posted 21 days ago

Cox Media Group rating

6.9

Company rating: 6.9 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

46th of 67 rated media

Job description

Location: GA-Atlanta

Job Title:  Senior Research Analyst - WSB TV

Position Overview

The WSB-TV Research Analyst supports the Research Director and WSB-TV sales staff. Key duties include maintaining avail system inventory, assisting in providing key research information to the sales staff, input of client orders and producing collateral materials related to WSB-TV’s Nielsen and Comscore performance. This is a full-time, onsite position. Mornings are emphasized as critical because most projects are assigned and new requests are made during this time.

Essential Duties and Responsibilities
  • Work with the Research Director to update rating estimates via the WOMS Avail System in a timely manner.
  • Produce research-based sales collateral for the sales staff based on WSB-TV’s Nielsen and Comscore performance.
  • Produce one-sheet materials for regular WSB-TV programming, sports, and special events. In addition, this role will update station sweep review presentations and other sales-related presentations.
  • Support sales staff with qualitative research such as Marshall Marketing and MediaRadar.
  • Provide backup of the daily distribution of Nielsen reports and run special Nielsen ratings reports such as Grabix, quarter-hour flows, and zip code reports.
  • Enter TV sales orders into the internal operating system while adhering to strict deadlines and maintaining schedules and paperwork.
  • Resolve advertiser schedule discrepancies and support local sales account executives and managers with various tasks.
Minimum Qualifications
  • An associate or bachelor’s degree in marketing, communications, or a related field or equivalent experience.
  • A minimum of 3 years of media sales or research-related experience.
  • Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel) and  the ability to master Nielsen Arianna, NLTV, Comscore TV Essentials, WideOrbit Media Sales, and MediaRadar software.
  • Strong organizational, analytical and problem-solving skills are essential and the ability to multitask and switch focus rapidly.
  • Excellent written and oral communication skills and accurate data entry skills
  • Ability to work independently and collaboratively in a fast-paced environment with a sense of urgency
  • Strong customer service skills, accountability, motivation, and the capacity to meet deadlines effectively.
  • Onsite essential role
Preferred Qualifications
  • Working knowledge of consumer research services such as Marshall Marketing and Scarborough
  • Previous television and/or advertising agency experience
  • Preferred knowledge of Nielsen and Comscore rating systems

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2104    #LI-Onsite

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