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Television Research Director Jobs (NOW HIRING)

NBCUniversal

Director, UX Research

Manhattan, NY · On-site

We create world-class content, which we distribute across our portfolio of film, television, and ... Reporting directly to the Senior Director of User Research and Consumer Insights, they will ...

NBCUniversal

Director, UX Research

Manhattan, NY · On-site

We create world-class content, which we distribute across our portfolio of film, television, and ... Reporting directly to the Senior Director of User Research and Consumer Insights, they will ...

NBCUniversal

Director, UX Research

Manhattan, NY · On-site

We create world-class content, which we distribute across our portfolio of film, television, and ... Reporting directly to the Senior Director of User Research and Consumer Insights, they will ...

Gray Television

NEWS DIRECTOR - WEAU

Eau Claire, WI · On-site

We are the nation's largest owner of top-rated local television stations and digital assets serving ... research, discover, and distribute content. • Lead a culture that owns enterprise reporting ...

GRAY TELEVISION

NEWS DIRECTOR - WEAU

Eau Claire, WI · On-site

We are the nation's largest owner of top-rated local television stations and digital assets serving ... research, discover, and distribute content. • Lead a culture that owns enterprise reporting ...

Hearst

Local Sales Manager

Fort Myers, FL · On-site

You will report to the Director of Sales. At Hearst Television, you'll work for one of the nation ... Advise the Research Director on the creation of research pieces to help with our sales efforts

Hearst Television

Temporary Sales Director

Manhattan, NY · On-site

$75/hr

Experience selling web, mobile, digital, television, and/or radio advertising solutions. * Strong ... Ability to effectively leverage research and audience insights to support sales efforts. * Strong ...

WOWK-TV

Director of Sales

Sacramento, CA

Nexstar.tv. We're seeking a dynamic, strategic and relationship-driven Director of Multi-Platform ... Research, implement and integrate AI systems to automate inventory, pricing, and other required ...

Hearst

Local Sales Manager

Fort Myers, FL · On-site

You will report to the Director of Sales. At Hearst Television, you'll work for one of the nation ... Advise the Research Director on the creation of research pieces to help with our sales efforts

Hearst

Local Sales Manager

Fort Myers, FL · On-site

You will report to the Director of Sales. At Hearst Television, you'll work for one of the nation ... Advise the Research Director on the creation of research pieces to help with our sales efforts

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Television Research Director information

See salary details

$57.5K

$191.3K

$230.5K

How much do television research director jobs pay per year?

As of Sep 6, 2026, the average yearly pay for television research director in the United States is $191,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $135,500.00 and $229,000.00 per year, depending on experience, location, and employer.

What does a television research director do?

A Television Research Director oversees and manages the collection, analysis, and interpretation of data related to TV programming and audience viewership. They use ratings, surveys, and other research tools to provide insights that help networks and production teams make informed decisions about scheduling, marketing, and content development. Their responsibilities often include supervising research staff, presenting findings to executives, and staying up-to-date with industry trends. Ultimately, their work helps networks maximize audience engagement and advertising revenue.

What are the key skills and qualifications needed to thrive as a television research director, and why are they important?

To thrive as a Television Research Director, you need strong analytical skills, a solid understanding of audience measurement, and typically a background in media, communications, or statistics. Proficiency with data analytics platforms like Nielsen ratings tools, Excel, and specialized TV research software is essential. Excellent communication, leadership, and critical thinking skills help you synthesize data and collaborate effectively with programming and marketing teams. These skills are crucial for providing actionable insights that drive programming decisions and maximize viewership and revenue.

How does a television research director typically collaborate with production and programming teams?

A Television Research Director plays a crucial role in bridging data-driven insights with creative decision-making. They regularly work with production and programming teams to provide audience analytics, ratings trends, and competitive analysis, helping to inform content development and scheduling strategies. Effective communication and collaboration are essential, as the Research Director translates complex data into actionable recommendations that align with creative goals. This cross-functional teamwork ensures that programming decisions are both innovative and audience-focused, ultimately driving network success.

What is the difference between Television Research Director vs Television Producer?

AspectTelevision Research DirectorTelevision Producer
Required CredentialsBachelor's degree in communications, media studies, or related field; experience in research methodsBachelor's degree in film, media, or related field; experience in production and project management
Work EnvironmentOffice setting, analyzing data, coordinating research projectsStudio or on-location, overseeing production processes
Employer & Industry UsageTV networks, production companies, advertising agenciesTV networks, production companies, independent producers

The Television Research Director primarily focuses on analyzing audience data, market research, and viewer trends to inform programming decisions. In contrast, the Television Producer manages the overall production process, including budgeting, scheduling, and coordinating creative teams. While both roles are essential in the television industry, they differ in responsibilities, skill sets, and daily tasks, with the Research Director centered on data analysis and the Producer on content creation and project management.

What cities are hiring for Television Research Director jobs?

Cities with the most Television Research Director job openings:

What are the most commonly searched types of Television Research jobs?

The most popular types of Television Research jobs are:

What states have the most Television Research Director jobs?

States with the most job openings for Television Research Director jobs include:

Television Research Director jobs near you
Infographic showing various Television Research Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 78% Physical, 4% Hybrid, and 18% Remote job distribution, with an average salary of $191,320 per year, or $92 per hour.

Creative Services Director

Hearst Television

Oklahoma City, OK

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Job description

KOCO-TV is seeking a highly motivated and dynamic Creative Services Director to lead the station's brand vision and execution. This role reports directly to the General Manager. The ideal candidate is a versatile, hands-on creative leader with the ability to shoot, write, and edit, while working efficiently within Adobe Creative Suite. They must thrive in a fast-paced environment, managing multiple projects simultaneously while elevating and maintaining the look, feel, and voice of a legacy brand. As the station's brand manager, this individual will lead a team of three talented writers and producers, developing and executing targeted, research-driven promotional campaigns across multiple platforms. These campaigns should strengthen KOCO-TV's connection with its audience and drive measurable growth. The successful candidate will bring a proven track record of brand growth, along with demonstrated experience building, mentoring, and inspiring high-performing teams. Strategic thinking, creative innovation, and strong leadership skills are essential for success in this role.

 Job Responsibilities: 

  • Manage production of compelling image, sweeps and special event campaigns for all platforms
  • Schedule staff station community and promotional events
  • Responsible for the development and execution of station promotion for our linear platform, MeTV, KOCO.com and app along with Very Local Oklahoma
  • Supervise creative team in brand, image, and daily topical promotion
  • Produce on and off-air promotions
  • Special projects coordination & fulfillment
  • Produce effective news & programming promotion
  • Produce & post targeted social media marketing
  • Manage inventory for daily on-air logs as directed and as needed
  • Attend outside community functions or meetings
  • Identify and implement strategies for increasing station ratings and brand awareness

  • In-person attendance is required

Requirements:

  • A minimum of 5 years in station marketing/promotion/brand management.
  • Wide Orbit and ENPS experience is a plus
  • Must have a winning attitude and a commitment to excellence and quality promotion
  • Must have proven skills of collaborating with News staff and station personnel
  • Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience
  • Non-linear editing required; efficient in Adobe Creative Suite or similar application 
  • Creative writing and conceptualization; able to craft compelling messages based on station research
  • Excellent verbal communication & strong writing skills
  • Detailed oriented & organized
  • Excellent communication & interpersonal skills
  • Demonstrated personnel management and development skills
  • Graphic Skills preferred
  • Valid driver's license (hire is contingent on good driving record)
  • Related experience and/or training considered as well as a combination of education and experience
  • Military training from Defense Information School (DINFOS) will be considered
  • Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services 
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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