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Technical Sales Representative Jobs in Michigan (NOW HIRING)

PRAB, Inc.

TECHNICAL SALES REPRESENTATIVE

Kalamazoo, MI · On-site

The Technical Sales Representative will drive sales and promote excellence throughout the sales department. The primary responsibilities are to source opportunities, build relationships with new and ...

KEYENCE

Technical Sales Representative '27

Novi, MI

$53K - $80K/yr

Join KEYENCE as a Technical Sales Representative Training Classes Begin January or July 2027 Multiple U.S. Locations | Entry-Level | Full-Time Are you ready to launch your career with one of the ...

YKK AP America

TECHNICAL SALES REPRESENTATIVE

Novi, MI · Remote

Design Assist * On award projects that the Technical Sales Rep has secured, provide oversight and support in the initial Design Assist phase of the Project. * Ensure that the Design Assist Process is ...

YKK AP America

TECHNICAL SALES REPRESENTATIVE

Novi, MI · On-site

Design Assist * On award projects that the Technical Sales Rep has secured, provide oversight and support in the initial Design Assist phase of the Project. * Ensure that the Design Assist Process is ...

OTC Industrial

Technical Sales Representative

Livonia, MI · On-site

$55K - $70K/yr

Master technical sales and territory management skills; product knowledge, system design, and a superior understanding and execution of proper prospecting and sales processes. * Maintain an updated ...

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All JobsTechnical Sales Representative JobsTechnical Sales Representative Jobs in Michigan

Technical Sales Representative information

See Michigan salary details

$34.9K

$69K

$104.6K

How much do technical sales representative jobs pay per year?

As of Aug 7, 2026, the average yearly pay for technical sales representative in Michigan is $68,958.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,900.00 and $78,900.00 per year, depending on experience, location, and employer.

Does technical sales representative pay well?

Technical sales representatives typically earn a competitive salary that includes a base pay plus commissions or bonuses based on sales performance. The median annual salary in this role varies by industry and experience but generally ranges from $60,000 to $100,000 or more. Strong communication skills and technical knowledge can lead to higher earnings in this field.

What does a technical sales representative do?

A Technical Sales Representative is responsible for selling complex technical products or services to businesses and organizations. They combine sales skills with technical knowledge to understand customer needs, explain the benefits of their products, and provide solutions to technical problems. These professionals often work closely with engineers and product specialists, conduct product demonstrations, and provide after-sales support. Their role may also involve identifying new business opportunities, negotiating contracts, and maintaining strong customer relationships.

How does a technical sales representative balance technical expertise with sales skills when engaging with clients?

A Technical Sales Representative must bridge the gap between technical product knowledge and persuasive sales techniques. This involves understanding clients' business needs and translating complex technical features into clear, compelling value propositions. Daily responsibilities often include collaborating with engineering teams to stay up-to-date on product developments, conducting product demonstrations, and addressing technical questions from prospective clients. Balancing these tasks requires strong communication skills, continuous learning, and the ability to build trust with both technical and non-technical stakeholders.

What is the difference between Technical Sales Representative vs Sales Engineer?

AspectTechnical Sales RepresentativeSales Engineer
Required CredentialsTypically a bachelor's degree in engineering, technology, or related field; sales experienceOften requires engineering or technical degree; sales training beneficial
Work EnvironmentCustomer-facing, field visits, office-based sales meetingsTechnical presentations, client consultations, product demonstrations
Employer & Industry UsageManufacturers, tech firms, industrial equipment companiesEngineering firms, manufacturing, high-tech industries
Common Search & ComparisonOften compared for technical knowledge and sales skillsFocuses more on technical expertise and solution design

Both roles involve technical knowledge and sales skills, but Technical Sales Representatives typically focus on customer relationships and sales processes, while Sales Engineers emphasize technical consulting and solution customization. The roles often overlap, but the main difference lies in their primary focus: sales versus technical consulting.

What skills and qualifications are needed to thrive as a technical sales representative?

To thrive as a Technical Sales Representative, you need a solid understanding of your industry’s products or services, strong sales acumen, and usually a relevant degree in business, engineering, or a related field. Familiarity with CRM software, sales enablement tools, and technical product demos is crucial for daily operations. Outstanding interpersonal skills, persuasive communication, and the ability to build lasting client relationships help you excel in this role. These skills are vital for effectively translating complex technical information into value propositions that drive sales and foster customer loyalty.

What is a technical sales representative?

A technical sales representative works for a company that specializes in technology-related products. Your job duties are to promote services the company offers and showcase tech products, both software or hardware. You are also responsible for reporting market findings to regional managers or your immediate superiors. As a technical sales representative, you don’t necessarily need formal education for qualifications, but some companies require it. You do need strong sales skills and must be knowledgeable about technology, and in particular, what your parent company offers. You need to be able to explain complex concepts in simple terms to users. If you have prior sales experience, it helps to further your career.

More about Technical Sales Representative jobs
What are the most commonly searched types of Technical Sales Representative jobs in Michigan? The most popular types of Technical Sales Representative jobs in Michigan are:
What cities in Michigan are hiring for Technical Sales Representative jobs? Cities in Michigan with the most Technical Sales Representative job openings:
Technical Sales Representative jobs near you
Infographic showing various Technical Sales Representative job openings in Michigan as of August 2026, with employment types broken down into 79% Full Time, 20% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $68,958 per year, or $33.2 per hour.

Technical Sales Representative

Neff Group Distributors Inc

Grand Rapids, MI

Full-time

Re-posted 6 days ago

Job description

Technical Sales Representative – Industry Leading Solutions Provider
Neff is an industry leading automation solution provider selling best in class technology to manufacturers across a wide range of industries. Neff is growing and thriving and has been for almost a century. Our focus is providing innovative solutions, excellent services and support for our current and future customers. NEFF is a fourth-generation family-owned business dedicated to the success of its customers, partners, and its employees and offers a substantial compensation and benefits package that includes:
  • Industry leading salary and incentive opportunities with no cap.
  • Generous Paid Time Off (PTO) increasing within tenure and flexible schedule options.
  • Mileage and expense reimbursement.
  • Competitive medical, dental, and vision coverage.
  • Retirement savings plan including profit sharing.
  • Wellness and community service program.
As a Technical Sales Representative, you will complete the following responsibilities:
  • Responsibility to proactively seek, develop, and win new business within assigned territory or accounts.
  • Actively calling on existing customers to foster growth and new opportunities.
  • Identify and target potential customers with a focus on engineers and upper management to uncover new opportunities.
  • Develop a thorough understanding of a customer’s business goals, objectives, and manufacturing processes to match our solutions to the customer’s needs.
  • Develop and execute strategies to generate a consistent pipeline of new opportunities.
SPECIAL SKILLS AND ABILITIES REQUIRED:
  • Proven technical sales experience required with a focus on selling to engineers and the upper management.
  • Ability to prospect new business.
  • Strong customer focus with the ability to initiate, develop, and maintain relationships.
  • Ability to work creatively, independently, and collaboratively.
EDUCATION AND EXPERIENCE:
  • A relevant bachelor’s degree in engineering, industrial technology, with robotics and/or automation technology focus required.
  • In lieu of a bachelor’s degree, a relevant associate degree in a related technical field with strong, demonstrated mechanical/technical aptitude and 3-5 years of technical sales experience.
If this sounds like the right fit for you – APPLY TODAY! Our customers expect the best Technical Sales Representatives, so that’s all we hire!