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Technical Sales Representative Jobs in Michigan (NOW HIRING)

Join KEYENCE as a Technical Sales Representative Training Classes Begin January or July 2027 Multiple U.S. Locations | Entry-Level | Full-Time Are you ready to launch your career with one of the ...

Design Assist * On award projects that the Technical Sales Rep has secured, provide oversight and support in the initial Design Assist phase of the Project. * Ensure that the Design Assist Process is ...

Design Assist * On award projects that the Technical Sales Rep has secured, provide oversight and support in the initial Design Assist phase of the Project. * Ensure that the Design Assist Process is ...

Sales Representative - Grand Rapids, MI One of the nation's largest construction products ... Experience in the construction industry * 5+ years outside technical sales experience. * Computer ...

Sales Representative - Grand Rapids, MI One of the nation's largest construction products ... Experience in the construction industry * 5+ years outside technical sales experience. * Computer ...

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Technical Sales Representative information

See Michigan salary details

$34.9K

$69K

$104.6K

How much do technical sales representative jobs pay per year?

As of Aug 28, 2026, the average yearly pay for technical sales representative in Michigan is $68,958.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,900.00 and $78,900.00 per year, depending on experience, location, and employer.

What is a technical sales representative?

A technical sales representative works for a company that specializes in technology-related products. Your job duties are to promote services the company offers and showcase tech products, both software or hardware. You are also responsible for reporting market findings to regional managers or your immediate superiors. As a technical sales representative, you don’t necessarily need formal education for qualifications, but some companies require it. You do need strong sales skills and must be knowledgeable about technology, and in particular, what your parent company offers. You need to be able to explain complex concepts in simple terms to users. If you have prior sales experience, it helps to further your career.

What does a technical sales representative do?

A Technical Sales Representative is responsible for selling complex technical products or services to businesses and organizations. They combine sales skills with technical knowledge to understand customer needs, explain the benefits of their products, and provide solutions to technical problems. These professionals often work closely with engineers and product specialists, conduct product demonstrations, and provide after-sales support. Their role may also involve identifying new business opportunities, negotiating contracts, and maintaining strong customer relationships.

What skills and qualifications are needed to thrive as a technical sales representative?

To thrive as a Technical Sales Representative, you need a solid understanding of your industry’s products or services, strong sales acumen, and usually a relevant degree in business, engineering, or a related field. Familiarity with CRM software, sales enablement tools, and technical product demos is crucial for daily operations. Outstanding interpersonal skills, persuasive communication, and the ability to build lasting client relationships help you excel in this role. These skills are vital for effectively translating complex technical information into value propositions that drive sales and foster customer loyalty.

How does a technical sales representative balance technical expertise with sales skills when engaging with clients?

A Technical Sales Representative must bridge the gap between technical product knowledge and persuasive sales techniques. This involves understanding clients' business needs and translating complex technical features into clear, compelling value propositions. Daily responsibilities often include collaborating with engineering teams to stay up-to-date on product developments, conducting product demonstrations, and addressing technical questions from prospective clients. Balancing these tasks requires strong communication skills, continuous learning, and the ability to build trust with both technical and non-technical stakeholders.

What is the difference between Technical Sales Representative vs Sales Engineer?

AspectTechnical Sales RepresentativeSales Engineer
Required CredentialsTypically a bachelor's degree in engineering, technology, or related field; sales experienceOften requires engineering or technical degree; sales training beneficial
Work EnvironmentCustomer-facing, field visits, office-based sales meetingsTechnical presentations, client consultations, product demonstrations
Employer & Industry UsageManufacturers, tech firms, industrial equipment companiesEngineering firms, manufacturing, high-tech industries
Common Search & ComparisonOften compared for technical knowledge and sales skillsFocuses more on technical expertise and solution design

Both roles involve technical knowledge and sales skills, but Technical Sales Representatives typically focus on customer relationships and sales processes, while Sales Engineers emphasize technical consulting and solution customization. The roles often overlap, but the main difference lies in their primary focus: sales versus technical consulting.

Does technical sales representative pay well?

Technical sales representatives typically earn a competitive salary that includes a base pay plus commissions or bonuses based on sales performance. The median annual salary in this role often ranges from $60,000 to $100,000, with higher earnings possible for those with specialized technical knowledge or extensive experience. Compensation can vary depending on industry, location, and individual performance.
More about Technical Sales Representative jobs

What are the most commonly searched types of Technical Sales Representative jobs in Michigan?

The most popular types of Technical Sales Representative jobs in Michigan are:

What cities in Michigan are hiring for Technical Sales Representative jobs?

Cities in Michigan with the most Technical Sales Representative job openings:

Infographic showing various Technical Sales Representative job openings in Michigan as of August 2026, with employment types broken down into 75% Full Time, 24% Part Time, and 1% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $68,958 per year, or $33.2 per hour.

Full-time

Posted 3 days ago

New


Job description

As BLUEWATER continues to grow, we are looking to add a Technical Sales Representative to our team.

Reporting to the Vice President of Sales & Marketing, the Technical Sales Representative will apply their subject matter expertise to help customers understand their storage needs, evaluate practical options and make informed decisions. This role is consultative and technical in nature, focused on problem solving, education and long-term customer support for Bluewater Engineered Storage Systems. The role will ideally be based in the Eastern United States and will support both existing and new clients across the country.


Responsibilities include, but are not limited to:

  • Build and maintain strong relationships with clients, including consulting engineers, local government representatives, contractors and other key stakeholders.
  • Develop new customer relationships by educating prospects, understanding their challenges and recommending appropriate technical solutions.
  • Listen carefully to customer requirements, clarify project constraints and help identify the most effective path forward.
  • Develop and implement educational plans, including presentations, technical discussions, regional trade show support and training seminars that position BLUEWATER as a knowledgeable resource for customers and project stakeholders.
  • Identify and track projects through variable-length sales cycles, from budgeting and estimating through bidding and transition to the Project Management group.
  • Support sustainable business growth by building trust, providing responsive technical guidance and helping customers solve storage-related challenges.
  • Prepare quotation requisitions, including specifications, pricing and scheduling.
  • Bid projects and coordinate subcontractors through final pricing.


Skills & Qualifications:

  • Minimum of three (3) years of experience in the bolted tank industry.
  • Minimum of two (2) years in a sales or customer service role within the bolted tank industry.
  • Proven ability to apply technical knowledge in a consultative, customer-focused environment while supporting profitable growth.
  • Demonstrated ability to identify and qualify key decision makers.
  • Proven ability to develop relationships and interact effectively with engineers, contractors and owners.
  • Consistent record of achieving key performance indicators, sales targets and professional development goals.
  • Strong organizational, communication and follow-through skills.
  • Ability to guide customers through prospecting, technical discussions, education on available options, needs assessment, presentations, concern resolution and decision support aligned with project requirements.
  • Results-oriented and able to work independently.
  • Ability to travel throughout the United States and Canada without restrictions.



Interested applicants are asked to submit their resumes by email to HR@bluewaterstoragesystems.com. We thank all applicants for their interest; however, only candidates selected for an interview will be contacted. No phone calls, please. By applying for this position, applicants confirm they possess United States citizenship, permanent resident status or a valid work permit.

Founded in Michigan as a trusted provider of liquid storage solutions, BLUEWATER now serves clients across the USA with the reliable support and expertise customers have come to expect. With decades of experience and installations nationwide, BLUEWATER has built a strong portfolio of municipal and industrial tank and cover projects.