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Technical Sales Rep Jobs in Madison, WI (NOW HIRING)

Doctor Asphalt LLC

Sales Representative

Sun Prairie, WI · On-site

$2.5K/mo

As a Sales Rep at Doctor Asphalt , you are the bridge between a client's problem (bad pavement) and ... You need to understand the technical side, knowing when a simple patch will do versus when a full ...

Iff

Sales Representative

Madison, WI · On-site +1

Coordinate cross-functional teams including technical service, supply, marketing, and R&D * Support ... Experience in sales, customer service, or a technical-facing role * Strong interpersonal skills ...

SPECTRUM

Sales Representative

Dodgeville, WI · On-site

$27K/yr

As an Outside Sales Representative at Spectrum, you will represent our trusted products through face-to-face interactions with prospective customers, expanding access to high-speed data and ...

SPECTRUM

Sales Representative

Madison, WI · On-site

$27K/yr

As an Outside Sales Representative at Spectrum, you will represent our trusted products through face-to-face interactions with prospective customers, expanding access to high-speed data and ...

ADT

Sales Representative

Janesville, WI · On-site

$4.0K/wk

As a Resale Sales Representative, you are not starting from scratch; you are reactivating interest and rebuilding trust with customers who already know ADT. That's a powerful head start! These ...

SPECTRUM Careers

Sales Representative

Janesville, WI · On-site

$100K/yr

As an Outside Sales Representative at Spectrum, you will represent our trusted products through face-to-face interactions with prospective customers, expanding access to high-speed data and ...

SPECTRUM Careers

Sales Representative

Janesville, WI · On-site

$100K/yr

As an Outside Sales Representative at Spectrum, you will represent our trusted products through face-to-face interactions with prospective customers, expanding access to high-speed data and ...

SPECTRUM

Sales Representative

Janesville, WI

$27K/yr

As an Outside Sales Representative at Spectrum, you will represent our trusted products through face-to-face interactions with prospective customers, expanding access to high-speed data and ...

Everlight Solar

Sales Representative

Madison, WI · On-site

$80K - $215K/yr

Your Role As a Sales Representative , you'll connect directly with homeowners in residential neighborhoods and help them discover how solar can save them money and improve their homes. Your role will ...

Everlight Solar

Sales Representative

Madison, WI · On-site

$80K - $215K/yr

Your Role As a Sales Representative , you'll connect directly with homeowners in residential neighborhoods and help them discover how solar can save them money and improve their homes. Your role will ...

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Showing results 41-60

All JobsTechnical Sales Rep JobsTechnical Sales Rep Jobs in Madison, WI

Technical Sales Rep information

See Madison, WI salary details

$40.3K

$79.7K

$120.9K

How much do technical sales rep jobs pay per year?

As of Sep 7, 2026, the average yearly pay for technical sales rep in Madison, WI is $79,721.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $91,200.00 per year, depending on experience, location, and employer.

What is a technical sales rep?

A Technical Sales Representative is a professional who combines technical knowledge of products or services with strong sales skills to sell complex products—such as software, industrial equipment, or scientific devices—to businesses or organizations. They work closely with clients to understand their technical needs, provide product demonstrations, and offer solutions tailored to those requirements. Technical Sales Reps often serve as a bridge between the sales and engineering teams, ensuring customers receive both accurate information and excellent service. Their role may also include negotiating contracts, providing technical support, and following up after sales to ensure customer satisfaction.

How does a technical sales rep typically collaborate with product development and engineering teams?

Technical Sales Reps often serve as a bridge between customers and internal technical teams. They relay customer feedback, requirements, and pain points to product development and engineering, helping to shape product improvements or custom solutions. Regular meetings, joint client calls, and technical training sessions are common ways they collaborate. This close cooperation ensures that customer needs are accurately addressed while keeping sales reps up to date on product capabilities and technical updates.

What are the key skills and qualifications needed to thrive as a technical sales rep, and why are they important?

To thrive as a Technical Sales Rep, you need a solid understanding of technical products, strong sales acumen, and typically a background in business or engineering. Familiarity with CRM software, sales analytics tools, and product demonstration platforms is often required. Exceptional communication, negotiation, and problem-solving skills help build trust and tailor solutions to client needs. These capabilities are crucial for effectively bridging the gap between complex technology and customer requirements, driving sales success.

What is the difference between Technical Sales Rep vs Sales Engineer?

AspectTechnical Sales RepSales Engineer
Required CredentialsTypically a bachelor's degree in engineering, technology, or related field; sales experienceOften requires engineering or technical degree; sales experience beneficial
Work EnvironmentOffice-based with client visits; travel involvedOffice and on-site technical presentations; client meetings
Employer & Industry UsageManufacturers, tech firms, industrial equipmentEngineering firms, tech companies, industrial sectors
Common Search & ComparisonYesYes

Both roles involve technical knowledge and sales skills, but Sales Engineers typically have a stronger engineering background and focus more on technical demonstrations and solutions, while Technical Sales Reps focus on sales processes and client relationships. The roles often overlap, but the key difference lies in technical expertise and the depth of engineering involvement.

Does technical sales rep pay well?

Technical sales representatives typically earn a competitive salary that includes a base pay plus commissions or bonuses based on sales performance. According to industry data, the median annual salary ranges from $60,000 to $100,000, with experienced reps or those in specialized fields earning higher. Strong communication skills and technical knowledge can lead to higher earnings in this role.
Technical Sales Rep jobs near you
Infographic showing various Technical Sales Rep job openings in Madison, WI as of August 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $79,721 per year, or $38.3 per hour.

Outside Sales Representative/Project Manager

Builders FirstSource

Fort Atkinson, WI • On-site

Full-time

Re-posted 27 days ago

Builders FirstSource rating

7.4

Company rating: 7.4 out of 10

Based on 313 frontline employees who took The Breakroom Quiz

296th of 545 rated manufacturers

Job description

We are Builders FirstSource, America's largest supplier of building materials, value-added components and building services to the professional market. You'll feel proud of the work you do here every day to transform the future of home building and help make the dream of home ownership more achievable. At BFS, we believe building a successful career is not solely defined by a degree. Your experience, skills, and passion are just as important, if not more so. As such, we are committed to creating a diverse and inclusive workplace that welcomes candidates from all backgrounds and experience levels.
PURPOSE
Demonstrates in-depth knowledge experience and skills to effectively represent the company with the largest or most complex customers. Understand customer's needs and identifies products and services to meet these requirements. Participates in a leadership role helping train and develop less experienced members of the sales staff. May also act as Sales Manager during his/her absence.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Represents the company during the sales process by collecting data on customer needs and design specifications, and acting as a liaison between inside technical/design staff and customer in developing sales proposals. Possesses the experience and knowledge to effectively handle complex or highly specialized customer requirements.
  • Develops sales contracts for a wide range of projects, including residential, multi-family and commercial, by collecting specification information from the client's engineer or architect of record and conveying needs and changes to technical staff and management.
  • Troubleshoots field issues which may be difficult to resolve or are complex in nature.
  • Effectively plans and conducts sales presentations for current and prospective customers. Designs professional demonstrations or presentations of company products and services and provides clarification on how we can meet their specific needs.
  • Researches, identifies and solicits new customers. Generates sales opportunities through research on client needs, industry competition and effective demonstration of the features and benefits of the company's products and services.
  • Continuously updates customers on products and services and provides explanations how these products and services meet current or future customer requirements.
  • Participates in a leadership role, such as chairing meetings, acting in the Sales Manager's capacity during his/her absence and helping train and develop less experienced members of the sales staff.
  • May provide training to less experienced Outside Sales Reps
  • Prepares recurring and special reports, forms or other documentation for management, as required.
  • Enhances knowledge of sales techniques and expands product and industry knowledge by attending company-sponsored training programs. May serve as presenter at training programs to assist in the development of less experienced Outside Sales Reps.
  • Plans and paces own work efficiency in order to meet daily, weekly, project or team-related productivity goals
  • Understands and observes all safety procedures and practices in order to prevent injury to self or coworkers. Attends periodic safety meetings as required. May recommend changes to improve safety procedures.
  • Carries out other duties as assigned.

SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
MINIMUM REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor's degree in Sales, Marketing or related field plus two (2) years prior sales experience, or equivalent combination of education and experience.
COMPETENCIES
  • In-depth knowledge of company products, services, production processes and product standards
  • In-depth understanding of policies and procedures relating to sales and customer service
  • Ability to maintain confidentiality regarding sensitive information, including company information and customer-specific information
  • Demonstrated professionalism, diplomacy and tact to portray the company in a positive manner
  • Highly effective selling skills
  • Ability to achieve aggressive sales goals and objectives
  • Highly effective presentation skills, including ability to present complex subject matter to an audience which may lack expertise of the topic
  • Ability to prioritize work, manage time effectively and work unsupervised
  • Well-developed interpersonal and influencing skills, including demonstrated ability to interact effectively with various levels within customer organizations, including senior management levels
  • Ability to utilize background and experience to provide training and development to less experienced Outside Sales Reps
  • Attention to detail
  • Proficiency in Office Suite
  • Valid driver's license

WORK ENVIRONMENT / PHYSICAL ACTIVITY
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Subject to both typical office environment and outside locations with temperature and weather variations.
  • Must be able to lift and carry up to 25 pounds frequently and on occasion up to 80 pounds.
  • Work is performed on both company and customer sites and involves driving to customer locations

Successful, innovative, and fulfilling careers are built here, and your professional development is a high priority. We invest in your future through the latest training, tools, and technologies. Highly collaborative, we work together to solve problems and find better ways to continually grow our business and careers every day. You'll be empowered to try new things, gain new experiences, and build a career with unlimited horizons. The scale and depth of resources that being the #1 building materials distributor in the nation provides a variety of opportunities for you to explore - all in a friendly, people-first environment. Join us to be more, do more, and build more, together at BFS.
At Builders FirstSource, we offer competitive, affordable benefits designed to make life better for you and the people you love. Our goal is simple - provide great plans that help you and your family to live happier, healthier and more secure lives. To view all our benefit offerings click here www.bldrbenefits.com.
Builders FirstSource is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability.
In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call (214) 765-3990 or email: ADA.Accommodation@bldr.com. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.
Please note that due to the volume of applications received, we are unable to respond to individual inquiries about the status of your application.

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About Builders FirstSource

Sourced by ZipRecruiter

Builders FirstSource is the nation’s largest supplier of structural building products, value-added components and services to the professional market for new residential construction and repair and remodeling. Our focus is on providing unparalleled service to both large and small customers. Through investments in innovation and an unmatched portfolio of value-added products and manufacturing capabilities, we’re revolutionizing the homebuilding industry – outperforming today and transforming tomorrow.

Industry

Construction materials wholesalers

Company size

10,000+ Employees

Headquarters location

Dallas, TX, US

Year founded

1998

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