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Technical Sales Rep Jobs in Madison, WI (NOW HIRING)

Optris IR Sensing, LLC

Be Seen First

Territory Sales Representative

Madison, WI · On-site

$90K - $100K/yr (+ commission)

We are seeking a dynamic and technically proficient Territory Sales Representative to drive sales ... This role requires a blend of technical expertise, consultative selling skills, and strong ...

Veteran-friendly

Urgent

Optris IR Sensing, LLC

Be Seen First

Territory Sales Representative

Madison, WI · On-site

$90K - $100K/yr (+ commission)

We are seeking a dynamic and technically proficient Territory Sales Representative to drive sales ... This role requires a blend of technical expertise, consultative selling skills, and strong ...

Veteran-friendly

Urgent

Sales and Marketing

Sales Representative

Madison, WI

$100K/yr

Achieve this exclusively through door-to-door sales of Spectrum's connectivity services, using a consultative sales approach to understand customer needs and consistently meet or exceed assigned ...

TForce Worldwide (CDM LOGISTICS LLC)

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Sales Representative

Madison, WI · Remote

Looking for an experienced Sales Representative to work part time or full time in the transportation space. The candidate will be responsible for finding new transportation opportunities in LTL ...

TForce Worldwide (CDM LOGISTICS LLC)

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Sales Representative

Madison, WI · Remote

Looking for an experienced Sales Representative to work part time or full time in the transportation space. The candidate will be responsible for finding new transportation opportunities in LTL ...

Revere Electric Supply Co

Inside Sales Rep

Madison, WI · On-site

We have an opening for an experienced Inside Sales Representative in Madison, WI. The Inside Sales ... High school diploma or two-year technical degree or more preferred. * Product and application ...

Revere Electric Supply Co

Inside Sales Rep

Madison, WI · On-site

We have an opening for an experienced Inside Sales Representative in Madison, WI. The Inside Sales ... High school diploma or two-year technical degree or more preferred. * Product and application ...

FGS-WI LLC

Sales Rep

Milton, WI · On-site

$125K - $175K/yr

The Business Development Sales Representative will be responsible for identifying, prospecting, and acquiring new business clients within the print and direct mail industry. This role requires a ...

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Showing results 21-40

All JobsTechnical Sales Rep JobsTechnical Sales Rep Jobs in Madison, WI

Technical Sales Rep information

See Madison, WI salary details

$40.3K

$79.7K

$120.9K

How much do technical sales rep jobs pay per year?

As of Sep 7, 2026, the average yearly pay for technical sales rep in Madison, WI is $79,721.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $91,200.00 per year, depending on experience, location, and employer.

What is a technical sales rep?

A Technical Sales Representative is a professional who combines technical knowledge of products or services with strong sales skills to sell complex products—such as software, industrial equipment, or scientific devices—to businesses or organizations. They work closely with clients to understand their technical needs, provide product demonstrations, and offer solutions tailored to those requirements. Technical Sales Reps often serve as a bridge between the sales and engineering teams, ensuring customers receive both accurate information and excellent service. Their role may also include negotiating contracts, providing technical support, and following up after sales to ensure customer satisfaction.

How does a technical sales rep typically collaborate with product development and engineering teams?

Technical Sales Reps often serve as a bridge between customers and internal technical teams. They relay customer feedback, requirements, and pain points to product development and engineering, helping to shape product improvements or custom solutions. Regular meetings, joint client calls, and technical training sessions are common ways they collaborate. This close cooperation ensures that customer needs are accurately addressed while keeping sales reps up to date on product capabilities and technical updates.

What are the key skills and qualifications needed to thrive as a technical sales rep, and why are they important?

To thrive as a Technical Sales Rep, you need a solid understanding of technical products, strong sales acumen, and typically a background in business or engineering. Familiarity with CRM software, sales analytics tools, and product demonstration platforms is often required. Exceptional communication, negotiation, and problem-solving skills help build trust and tailor solutions to client needs. These capabilities are crucial for effectively bridging the gap between complex technology and customer requirements, driving sales success.

What is the difference between Technical Sales Rep vs Sales Engineer?

AspectTechnical Sales RepSales Engineer
Required CredentialsTypically a bachelor's degree in engineering, technology, or related field; sales experienceOften requires engineering or technical degree; sales experience beneficial
Work EnvironmentOffice-based with client visits; travel involvedOffice and on-site technical presentations; client meetings
Employer & Industry UsageManufacturers, tech firms, industrial equipmentEngineering firms, tech companies, industrial sectors
Common Search & ComparisonYesYes

Both roles involve technical knowledge and sales skills, but Sales Engineers typically have a stronger engineering background and focus more on technical demonstrations and solutions, while Technical Sales Reps focus on sales processes and client relationships. The roles often overlap, but the key difference lies in technical expertise and the depth of engineering involvement.

Does technical sales rep pay well?

Technical sales representatives typically earn a competitive salary that includes a base pay plus commissions or bonuses based on sales performance. According to industry data, the median annual salary ranges from $60,000 to $100,000, with experienced reps or those in specialized fields earning higher. Strong communication skills and technical knowledge can lead to higher earnings in this role.
Technical Sales Rep jobs near you
Infographic showing various Technical Sales Rep job openings in Madison, WI as of August 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $79,721 per year, or $38.3 per hour.

Territory Sales Representative

Optris IR Sensing, LLC

Madison, WI • On-site

Veteran-friendly

Urgent

$90K - $100K/yr (+ commission)

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

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Job description

Optris is a leader in the field of non-contact temperature measurement with a full line of pyrometers and infrared cameras developed to support industrial automation and research applications. Our engineers and physicists pride themselves on designing the highest quality, most accurate, and most innovative infrared temperature measurement solutions for process applications. We are seeking a dynamic and technically proficient Territory Sales Representative to drive sales growth and market expansion for our portfolio of non-contact pyrometers and thermal imaging cameras. This role requires a blend of technical expertise, consultative selling skills, and strong relationship management to support customers across industrial, manufacturing, and R&D environments.


Key Responsibilities

Sales & Business Development

  • Develop and execute territory sales strategies to achieve revenue and growth targets.
  • Identify, qualify, and close new business opportunities with OEMs, distributors, and end-users.
  • Expand market presence in industries such as steel, glass, plastic, semiconductor, automotive, and energy.


Customer Engagement

  • Conduct onsite visits, product demonstrations, and technical presentations.
  • Provide consultative support to customers on applications involving temperature
  • measurement and thermal imaging.
  • Build long-term relationships with key accounts and channel partners.


Technical Expertise

  • Maintain deep knowledge of non-contact pyrometers, thermal imaging cameras, and
  • related measurement technologies.
  • Collaborate with engineering and product management teams to tailor solutions to
  • customer needs.
  • Stay current on industry trends, competitor offerings, and emerging technologies.


Operational Excellence

  • Manage territory sales pipeline, forecasting, and reporting using CRM tools.
  • Negotiate contracts, pricing, and terms in compliance with company policies.
  • Represent the company at trade shows, conferences, and technical seminars.


Qualifications

  • Bachelor’s degree in Engineering, or a related technical discipline (preferred).
  • 5+ years of outside sales experience in industrial instrumentation, sensors, or imaging systems.
  • Proven track record of meeting or exceeding sales targets in a technical field.
  • Strong understanding of temperature measurement technologies and industrial applications.
  • Experience in a technical field, sales, and/or customer support
  • Excellent communication, negotiation, and presentation skills.
  • Ability to demonstrate our products in a wide array of industrial applications.
  • Ability to travel extensively within the assigned region.
  • This position requires the ability to maintain a valid U.S. driver’s license


Desired Attributes

  • Self-motivated, results-driven, and customer-focused.
  • Comfortable working independently while collaborating with cross-functional teams.
  • Skilled at translating complex technical concepts into clear customer value propositions.
  • Entrepreneurial mindset with the ability to identify and capitalize on new opportunities.


Location & Travel

  • Based within the assigned region (flexible within major industrial hubs).
  • Travel up to 50–70% to customer sites, trade shows, and industry events.

Company Description

Optris is a leader in the field of non-contact temperature measurement with a full line of pyrometers and infrared cameras developed to support industrial automation and research applications. Our engineers and physicists pride themselves on designing the highest quality, most accurate, and most innovative infrared temperature measurement solutions for process applications.