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Technical Marketing Manager Jobs in Indiana (NOW HIRING)

Senior Manager 1, Field Marketing

Bluffton, IN ยท On-site +1

$86K - $133K/yr

Progression within Career Band reflects acquisition of broad technical expertise, business and ... marketing initiatives that focus on client retention, new sales, and relationship management.

Senior Manager 1, Field Marketing

Lafayette, IN ยท On-site +1

$86K - $133K/yr

Progression within Career Band reflects acquisition of broad technical expertise, business and ... marketing initiatives that focus on client retention, new sales, and relationship management.

Senior Manager 1, Field Marketing

Gary, IN ยท On-site +1

$86K - $133K/yr

Progression within Career Band reflects acquisition of broad technical expertise, business and ... marketing initiatives that focus on client retention, new sales, and relationship management.

Senior Manager 1, Field Marketing

Evansville, IN ยท On-site +1

$86K - $133K/yr

Progression within Career Band reflects acquisition of broad technical expertise, business and ... marketing initiatives that focus on client retention, new sales, and relationship management.

Senior Manager 1, Field Marketing

Decatur, IN ยท On-site +1

$86K - $133K/yr

Progression within Career Band reflects acquisition of broad technical expertise, business and ... marketing initiatives that focus on client retention, new sales, and relationship management.

Showing results 21-40

Technical Marketing Manager information

See Indiana salary details

$48.5K

$144.9K

$184.1K

How much do technical marketing manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for technical marketing manager in Indiana is $144,911.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,900.00 and $172,200.00 per year, depending on experience, location, and employer.

How does a Technical Marketing Manager typically collaborate with product and engineering teams?

A Technical Marketing Manager frequently works alongside product and engineering teams to ensure that marketing materials accurately reflect product capabilities and features. They participate in product development meetings, gather technical insights, and translate complex concepts into compelling messaging for customers. This collaboration helps align marketing strategies with product roadmaps, fosters quick responses to technical questions from the market, and supports the creation of effective sales enablement tools. Regular communication and feedback loops are essential to stay updated on new releases and address customer pain points.

What are the key skills and qualifications needed to thrive as a Technical Marketing Manager, and why are they important?

To thrive as a Technical Marketing Manager, you need a strong background in marketing principles, technical product knowledge, and often a degree in marketing, engineering, or a related field. Familiarity with CRM platforms, marketing automation tools, analytics software, and sometimes product management systems is typically required. Exceptional communication, project management, and cross-functional collaboration skills help you bridge gaps between technical teams and customers. These skills are crucial for effectively translating complex technical features into compelling value propositions that drive product adoption and business growth.

What is the difference between Technical Marketing Manager vs Product Marketing Manager?

AspectTechnical Marketing ManagerProduct Marketing Manager
Required CredentialsBachelor's in Engineering, Marketing, or related field; technical certificationsBachelor's in Marketing, Business, or related field; market research experience
Work EnvironmentTechnical teams, product development, marketingSales teams, customer insights, marketing strategy
Employer & Industry UsageTech companies, SaaS, hardware firmsConsumer goods, software, tech firms
Search & Comparison IntentUnderstanding technical skills, product positioningMarket positioning, customer targeting

The Technical Marketing Manager focuses on bridging technical product details with marketing strategies, often working closely with engineering teams. The Product Marketing Manager emphasizes market research, customer insights, and positioning to drive sales. While both roles collaborate, their core responsibilities and skill sets differ, making this comparison useful for those exploring career paths or hiring needs.

What does a technical marketing manager do?

A technical marketing manager combines technical knowledge with marketing skills to develop strategies that promote technology products or services. They create technical content, coordinate product launches, and work with engineering teams to ensure messaging aligns with product capabilities, often using tools like CRM and analytics platforms. This role requires strong communication skills and a solid understanding of the technical aspects of the products being marketed.

What cities in Indiana are hiring for Technical Marketing Manager jobs?

Cities in Indiana with the most Technical Marketing Manager job openings:

Infographic showing various Technical Marketing Manager job openings in Indiana as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $144,911 per year, or $69.7 per hour.

Senior Product Marketing Manager - HPV

F. Hoffmann-La Roche Ltd

Indianapolis, IN โ€ข On-site

$124K - $231K/yr

Full-time

Posted 22 days ago


Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Senior Product Marketing Manager - HPV
The Opportunity:
This position is responsible for managing the current and future HPV product portfolio on the cobasยฎ x800 family of instruments for the U.S. market. Reporting to the Group Marketing Manager on the Molecular Diagnostics Reagents team, you will be the strategic lead for your portfolio, collaborating with global partners to shape current and future products based on U.S. market requirements. You will drive product marketing strategies and launches and serve as the subject matter expert for all portfolio-related matters, including disease state and in-depth market knowledge. You will engage directly with customers to inform our portfolio strategy. This requires working with minimal supervision across a cross-functional team, inspiring influence, and proactively communicating progress to leadership.
Job Facts/Key Responsibilities:
  • Develop and execute the HPV portfolio strategy, including marketing campaigns and launch management to achieve business objectives. Other responsibilities include: leading the annual operating plan for the business area, developing and implementing tactical initiatives; providing support to the commercial sales team; evaluating the performance of tactics using established metrics through regular business reviews; ensuring effective utilization and communication with both internal partners and external agencies.
  • Serve as an expert for HPV market, including segments, competitor analysis, trends, and customer needs, to forecast sales and define success.
  • Engage regularly with customers.
  • Translate market research and customer insights into strategy, influencing the global lifecycle team to develop products that meet U.S. market requirements.
  • Collaborate with the broader molecular team to execute cohesive go-to-market strategies for all product launches and updates.
  • Advise senior management by reporting on special projects, business challenges, and opportunities.

Deliverables:
6-Month Deliverables:
  • Achieve a deep understanding of the current and future Roche HPV portfolio, including technical specifications, clinical utility, market landscape, and competitive positioning on the x800 instruments.
  • Establish subject-matter credibility with key internal stakeholders (e.g., Sales, Medical & Scientific Affairs, Market Access, Global Lifecycle Teams, Operations, Finance/Contracting, etc.), including representing customer needs and identifying critical success factors.
  • Engage with the sales team and directly with customers to gather insights that inform product enhancements and business strategy.
  • Understand and navigate internal processes for product launches, updates, and conversions.

12-Month Deliverables:
  • Lead the Integrated Business Plan for the HPV portfolio
  • Become the recognized subject matter expert on the product portfolio, key competitors, and relevant disease states.
  • Lead the development of business cases for product updates and enhancements.
  • Establish strong relationships with key opinion leaders (KOLs) in the HPV field.

24-Month Deliverables:
  • Successfully launch innovative, revenue-generating products that address unmet clinical needs and expand Roche's market share.
  • Provide strategic direction to local and global leadership, actively shaping the long-term product roadmap and R&D pipeline based on comprehensive market analysis, emerging trends, and customer needs.

Who You Are (minimum requirements):
  • You hold a Bachelor's degree in Marketing, Business, Communications or related field.
  • You hold 5 years of marketing, business, sales or related business experience

Preferred Qualifications:
  • Demonstrated ability to develop technical expertise in scientific products
  • Demonstrated ability to communicate complex topics in a very simple way
  • Strong project management and team leadership skills
  • Regulatory and compliance awareness
  • An entrepreneurial, growth mindset with the ability to balance near-term impact and long-term strategy
  • Prior healthcare experience
  • Experience with managing a diagnostic related portfolio
  • Prior experience working in globally matrixed environment
  • Prior lab or customer interaction experience

Location:
  • This position is based onsite in our Indianapolis campus
  • Relocation benefits are not provided for this role

The expected salary range for this position based on the primary location of Indiana is $124,400 - $231,000. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
#LI-JW2
Who we are
A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let's build a healthier future, together.
Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.