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Technical Lead Marketing Automation System Jobs

AEG

Marketing Automation Specialist

Sacramento, CA · On-site

$50K - $70K/yr

The ideal candidate combines technical expertise with strong attention to detail and a passion for ... Bachelor's degree in Marketing, Business, Analytics, Information Systems, Computer Science ...

Nintex

Manager, Marketing Automation

Bellevue, WA · On-site

... systems and operations. This role owns marketing's automation strategy, execution, and process ... Own Marketo as marketing's core automation platform and lead execution of email, nurture, database ...

PadSplit

Lifecycle Marketing Automation Specialist

$25K - $30K/yr

You combine strong technical skills across our platforms (leveraging Pardot, SFMC, and Salesforce ... System Connections & Event Triggers: Familiarity with REST APIs, JSON payloads, and Webhooks to ...

ford agency

Marketing Automation Manager

Washington, DC · On-site

$146K - $180K/yr

This role will work closely with both digital marketing and business development leadership to lead the strategic development of automation programs for the firm. This is an excellent opportunity for ...

Rexroth

Marketing Automation Specialist

Pineville, NC · On-site

$58K - $80K/yr

We inspire our customers with intelligent components, tailored system solutions, and services ... Own the technical and strategic functionality of HubSpot. Regularly leverage embedded AI and ...

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Technical Lead Marketing Automation System information

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$30K

$156.3K

$206K

How much do technical lead marketing automation system jobs pay per year?

As of Sep 13, 2026, the average yearly pay for technical lead marketing automation system in the United States is $156,348.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What is the difference between Technical Lead Marketing Automation System vs Marketing Automation Specialist?

AspectTechnical Lead Marketing Automation SystemMarketing Automation Specialist
CredentialsTechnical certifications, marketing automation tools expertiseMarketing certifications, campaign management experience
Work EnvironmentLead technical implementation, oversee automation projectsExecute marketing campaigns, manage automation workflows
Employer & Industry UsageTech-driven marketing teams, agencies, enterprisesMarketing departments, digital marketing agencies
Search & Comparison IntentUnderstanding technical responsibilities and skillsFocus on campaign execution and strategy

The Technical Lead Marketing Automation System primarily oversees the technical aspects of marketing automation, including system integration and technical troubleshooting. In contrast, the Marketing Automation Specialist focuses on executing and managing marketing campaigns within automation platforms. Both roles require familiarity with marketing tools, but the technical lead emphasizes system architecture and technical leadership, while the specialist concentrates on campaign performance and content management.

What is a technical lead marketing automation system job description?

A technical lead for marketing automation systems oversees the design, implementation, and maintenance of marketing automation tools and workflows. They collaborate with marketing and IT teams, ensure system integration, and optimize campaigns using platforms like Marketo, HubSpot, or Salesforce Marketing Cloud. Strong technical skills, knowledge of scripting, and experience with automation tools are essential for this role.

What are popular job titles related to Technical Lead Marketing Automation System jobs?

For Technical Lead Marketing Automation System jobs, the most frequently searched job titles are:

Infographic showing various Technical Lead Marketing Automation System job openings in the United States as of September 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $156,348 per year, or $75.2 per hour.

Marketing Automation Specialist

Sacramento, CA • On-site

AEG
Recruiting and Staffing Services • 51 - 200 employees
Learn more about AEGexternal

$50K - $70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 4 days ago

Key responsibilities

  • Manage the configuration, governance, and best practices of Adobe Journey Optimizer (AJO).

  • Build, test, schedule, and deploy email marketing campaigns across multiple business units.

  • Develop and manage audience segments using Adobe Experience Platform (AEP) profiles, behavioral data, and custom list imports.

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Business Title: Marketing Automation SpecialistDepartment: Business IntelligenceReports to: Vice President, Business IntelligenceFLSA Status: Non-Exempt
Job SummaryThe Sacramento Kings are committed to delivering personalized, data-driven experiences that strengthen fan engagement across every touchpoint. As part of the Business Intelligence team, the Marketing Automation Specialist is responsible for the administration, execution, and optimization of the organization's marketing automation platform and customer communications.
This role serves as the primary administrator for Adobe Journey Optimizer (AJO), ensuring the successful development, deployment, and measurement of digital marketing campaigns across multiple brands, including the Sacramento Kings, Golden 1 Center, Stockton Kings, and Kings Team Store. The ideal candidate combines technical expertise with strong attention to detail and a passion for delivering timely, targeted communications that enhance the fan experience.
Key Responsibility Areas
  • Serve as the primary administrator for Adobe Journey Optimizer (AJO), managing platform configuration, governance, and best practices.
  • Build, test, schedule, and deploy email marketing campaigns across multiple business units, including:
    • Sacramento Kings
    • Kings Team Store
    • Golden 1 Center
    • Stockton Kings
  • Develop and manage audience segments using Adobe Experience Platform (AEP) profiles, behavioral data, and custom list imports to support targeted marketing initiatives.
  • Collaborate with Marketing, Ticketing, Corporate Partnerships, Retail, and other business units to execute personalized customer journeys and campaign strategies.
  • Ensure quality assurance of all campaigns, including audience validation, content review, deliverability testing, and deployment accuracy.
  • Monitor campaign execution and troubleshoot issues related to audience qualification, journey logic, and email delivery.
  • Provide campaign performance data and email reporting to internal stakeholders, delivering insights on key metrics such as delivery, opens, clicks, engagement, and conversions.
  • Maintain documentation of campaign workflows, audience definitions, and platform processes to ensure operational consistency and knowledge sharing.
  • Serve as the primary administrator for Adobe Customer Journey Analytics (CJA), supporting reporting, dashboard development, and campaign measurement.
  • Partner with Business Intelligence and Marketing teams to identify opportunities for automation, personalization, and continuous optimization of fan communications.
  • Stay current on Adobe Experience Cloud capabilities and recommend enhancements that improve marketing effectiveness and operational efficiency.

Preferred Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, Information Systems, Computer Science, Communications, or a related field; or an equivalent combination of education and relevant professional experience.
  • 3+ years of experience administering marketing automation platforms, preferably Adobe Journey Optimizer or comparable enterprise solutions (Salesforce Marketing Cloud, Braze, Marketo, etc.).
  • Experience working with customer data platforms (CDPs), preferably Adobe Experience Platform.
  • Strong understanding of audience segmentation, customer lifecycle marketing, and email best practices.
  • Experience with marketing analytics and reporting tools, including Customer Journey Analytics or similar platforms.
  • Excellent organizational skills and attention to detail with the ability to manage multiple campaigns simultaneously.
  • Strong communication skills and the ability to collaborate across technical and non-technical teams.
  • Passion for sports, entertainment, and creating exceptional fan experiences.

Total compensation & offer package will include the following:
  • Base Salary Range: $50,000 - $70,000
  • Comprehensive Medical, Dental, and Vision benefits for employees and dependents
  • Paid Time Off + 11 Paid Holidays + Summer Fridays
  • Employer 401(k) match
  • Cell Phone Stipend
  • Sacramento Kings home game tickets, team store discounts, and more!
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About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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