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Technical Lead Marketing Automation System Jobs

Nintex

Manager, Marketing Automation

Bellevue, WA · Hybrid

... systems and operations. This role owns marketing's automation strategy, execution, and process ... Own Marketo as marketing's core automation platform and lead execution of email, nurture, database ...

Apex Systems

Marketing Automation Specialist

Madison, WI · On-site

$62K - $85K/yr

May lead, plan, coordinate, or align cross functional partners on small or medium projects ... Demonstrated success in project management; including technical and creative projects * Ability to ...

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Technical Lead Marketing Automation System information

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$30K

$156.3K

$206K

How much do technical lead marketing automation system jobs pay per year?

As of Sep 13, 2026, the average yearly pay for technical lead marketing automation system in the United States is $156,348.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What is the difference between Technical Lead Marketing Automation System vs Marketing Automation Specialist?

AspectTechnical Lead Marketing Automation SystemMarketing Automation Specialist
CredentialsTechnical certifications, marketing automation tools expertiseMarketing certifications, campaign management experience
Work EnvironmentLead technical implementation, oversee automation projectsExecute marketing campaigns, manage automation workflows
Employer & Industry UsageTech-driven marketing teams, agencies, enterprisesMarketing departments, digital marketing agencies
Search & Comparison IntentUnderstanding technical responsibilities and skillsFocus on campaign execution and strategy

The Technical Lead Marketing Automation System primarily oversees the technical aspects of marketing automation, including system integration and technical troubleshooting. In contrast, the Marketing Automation Specialist focuses on executing and managing marketing campaigns within automation platforms. Both roles require familiarity with marketing tools, but the technical lead emphasizes system architecture and technical leadership, while the specialist concentrates on campaign performance and content management.

What is a technical lead marketing automation system job description?

A technical lead for marketing automation systems oversees the design, implementation, and maintenance of marketing automation tools and workflows. They collaborate with marketing and IT teams, ensure system integration, and optimize campaigns using platforms like Marketo, HubSpot, or Salesforce Marketing Cloud. Strong technical skills, knowledge of scripting, and experience with automation tools are essential for this role.

What are popular job titles related to Technical Lead Marketing Automation System jobs?

For Technical Lead Marketing Automation System jobs, the most frequently searched job titles are:

Infographic showing various Technical Lead Marketing Automation System job openings in the United States as of September 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $156,348 per year, or $75.2 per hour.

Marketing Automation Manager

Richmond Heights, FL • On-site

Techvilla Solutions
IT Services • 51 - 200 employees
Learn more about Techvilla Solutionsexternal

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

We are seeking an experienced Marketing Automation Manager with strong expertise in Salesforce Marketing Cloud (SFMC), marketing automation, CRM data, and customer lifecycle programs. The ideal candidate will have hands-on experience with Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks, along with strong cross-functional collaboration and process management skills.

Required Technical Skills

* Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
* Expertise in Journey Builder, Automation Studio, Content Builder, and Data Extensions.
* Advanced AMPscript experience, including troubleshooting, personalization, and dynamic content development.
* Experience working with Databricks and enterprise data environments.
* Strong knowledge of SQL and data analysis for audience segmentation, campaign execution, and reporting.
* Experience with CRM data management, data segmentation, and customer data workflows.
* Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing.

Roles & Responsibilities

* Design, build, execute, and optimize marketing automation campaigns and customer journeys using Salesforce Marketing Cloud.
* Develop and manage Journey Builder journeys, Automation Studio workflows, Content Builder assets, and Data Extensions.
* Create and troubleshoot advanced AMPscript for personalization, dynamic content, and complex marketing use cases.
* Develop audience segments and data workflows using SQL and CRM data.
* Integrate and leverage data from Databricks to support marketing automation and customer engagement programs.
* Implement lifecycle marketing programs across customer acquisition, engagement, retention, and re-engagement.
* Ensure campaign data, segmentation, personalization, and automation processes are accurate and reliable.
* Partner with marketing, CRM, data, analytics, and technology teams to deliver integrated automation solutions.
* Establish and maintain quality assurance, testing, documentation, and campaign governance processes.
* Troubleshoot automation, data, personalization, and journey execution issues.
* Monitor campaign performance and identify opportunities to improve customer engagement and operational efficiency.
* Document automation workflows, processes, configurations, and best practices.
* Support Salesforce Marketing Cloud administration and platform enhancements as required.

Preferred Skills

* Marketing automation strategy and execution.
* Strong experience with lifecycle marketing programs.
* Salesforce Marketing Cloud administration and configuration.
* CRM data management and customer segmentation.
* Advanced SQL and data analysis.
* Experience with data platforms such as Databricks.
* Strong cross-functional collaboration and stakeholder management.
* Experience establishing process documentation, QA, testing, and governance.
* Strong analytical, problem-solving, and communication skills

Apply