Dir-Tech Product Management - Marketing Solutions Posting Start Date: 5/27/26 Posting Location: Ada (Grand Rapids), MI Requisition ID: 43068 Job title: Director, Marketing Technology Solutions ...
Dir-Tech Product Management - Marketing Solutions Posting Start Date: 5/27/26 Posting Location: Ada (Grand Rapids), MI Requisition ID: 43068 Job title: Director, Marketing Technology Solutions ...
Director, Marketing Technology Solutions Department / Division: Technology / Marketing Technology Solutions Location: Ada, MI What we're looking for We're looking for an experienced leader in ...
Director, Marketing Technology Solutions Department / Division: Technology / Marketing Technology Solutions Location: Ada, MI What we're looking for We're looking for an experienced leader in ...
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Quick apply
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Tech Marketing information
See Michigan salary details
$16.76 is the 25th percentile. Wages below this are outliers.
$13.20 - $16.76
25% of jobs
The median wage is $20.18 / hr.
$16.76 - $20.32
26% of jobs
$20.32 - $23.89
15% of jobs
$23.89 - $27.45
6% of jobs
$31.01 is the 75th percentile. Wages above this are outliers.
$27.45 - $31.01
3% of jobs
$31.01 - $34.57
8% of jobs
$34.57 - $38.13
4% of jobs
$38.13 - $41.69
0% of jobs
$41.69 - $45.26
2% of jobs
$45.26 - $48.82
4% of jobs
$48.82 - $52.38
6% of jobs
$13
$26
$52
How much do tech marketing jobs pay per hour?
What are the day-to-day tasks of a tech marketing professional?
In a Tech Marketing role, your typical day might involve developing messaging for new product launches, creating digital campaigns, analyzing performance metrics, and collaborating closely with product and sales teams. You'll often translate technical features into customer benefits, generate targeted content, and track industry trends to keep strategies competitive. The fast-paced, collaborative environment encourages learning and innovation, making the role well-suited for those who enjoy variety and problem-solving. Over time, this hands-on experience can lead to growth opportunities in areas like product management or marketing leadership.
What skills and qualifications are needed to thrive in tech marketing?
To thrive in Tech Marketing, you need a strong understanding of both technology products and marketing principles, often supported by a degree in marketing, business, or a related technical field. Familiarity with CRM platforms, analytics tools like Google Analytics, marketing automation software, and sometimes certification in digital marketing is highly valuable. Excellent communication, creativity, and analytical thinking help differentiate high performers in this area. These skills are crucial because the role demands translating complex technical information into compelling, customer-focused marketing strategies that drive business growth.
What is a tech marketing?
A Tech Marketing job focuses on promoting and selling technology products or services by bridging the gap between technical features and customer needs. Professionals in this role create marketing strategies, develop content, and work with sales and product teams to effectively communicate a product's value. They often use data-driven insights, digital marketing techniques, and industry trends to reach their target audience. Strong technical knowledge and marketing expertise are essential for success in this field.

Full-time
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Job description
Posting Start Date: 5/27/26
Posting Location: Ada (Grand Rapids), MI
Requisition ID: 43068
Job title: Director, Marketing Technology Solutions
Department / Division: Technology / Marketing Technology Solutions
Location: Ada, MI
What we're looking for
We're looking for an experienced leader in Marketing Technology (MarTech) to define and drive the vision, strategy, and business impact of Amway's global marketing technology ecosystem.
This role will lead a portfolio of platforms that power content, CRM, personalization, customer service, and omnichannel engagement. You will partner across Marketing, Engineering, Data & Analytics, Security, and market teams to deliver modern, composable, AI-enabled marketing solutions that accelerate global growth.
The ideal candidate brings deep MarTech expertise and a strong product mindset, with the ability to lead large-scale transformation and drive measurable business outcomes without requiring extended ramp-up time.
What you'll do day to day:
- Define and lead the multi-year vision and strategy for marketing technology solutions aligned to enterprise and customer lifecycle goals
- Own and evolve a global product and platform portfolio, including:
- CRM and communications systems
- Digital asset management
- Customer engagement and service platforms
- Shared services such as APIs, data, personalization, and AI capabilities
- Drive modern, composable digital capabilities using API-first, event-driven, and modular architectures
- Lead end-to-end product lifecycle execution (plan → build → launch → scale → retire)
- Establish and govern:
- Product strategy and roadmaps
- Investment and prioritization frameworks (e.g., OKRs, intake, trade-offs)
- Define and drive AI-enabled marketing capabilities, supporting personalization, automation, and customer experience innovation
- Build ROI-driven business cases and measure outcomes across:
- Revenue enablement
- Operational efficiency
- Customer lifecycle performance
- Lead data, analytics, and experimentation practices, including:
- Product metrics frameworks
- A/B and multivariate testing
- Behavioral insights and journey analytics
- Partner cross-functionally with:
- Marketing leadership
- Engineering and architecture teams
- Data and analytics
- Own vendor and ecosystem strategy, including selection, integration, and performance management
- Build and lead a high-performing product organization, including:
- Talent development
- Product standards and ways of working
- Agile delivery practices
- Enable global markets through:
- Platform reuse and modular capabilities
- Playbooks, frameworks, and adoption guidance
Required Qualifications
- 15+ years of experience across product management, program management, business analysis, or related domains
- Demonstrated experience in Marketing Technology (MarTech) (required - must have deep domain expertise)
- Experience leading product strategy, platform vision, and delivery for large-scale digital or technology solutions
- Proven track record of:
- Translating business strategy into product capabilities
- Delivering measurable business results
- Experience leading teams and managing direct reports
- Experience working cross-functionally with:
- Technology
- User experience
- Business partners
- Experience operating in or leading agile software delivery environments
Preferred Qualifications
- Master's degree in a relevant field (e.g., Information Systems, Engineering, Business, Marketing)
- Experience in consumer-driven or customer-centric industries
- Experience applying AI/ML within marketing or digital platforms
- Experience with global product or platform implementations
Skills to Be Successful in the Role
- Ability to define and communicate multi-year product and platform strategy
- Strong portfolio management capabilities (prioritization, investment decisions, roadmap governance)
- Financial and outcome-driven mindset (ROI, business case development, performance measurement)
- Deep understanding of:
- Customer experience
- Digital product development
- Marketing technology ecosystems
- Ability to lead complex, global, cross-functional initiatives
- Strong communication and influence skills with senior leadership
- Experience driving innovation and adoption of emerging technologies (e.g., AI)
What's Special About This Team
This role sits at the center of a major transformation in how marketing operates. The organization is shifting toward a more modern, technology-driven model, with a strong emphasis on platform strategy, AI-enabled capabilities, and global scalability.
You'll have the opportunity to define the future of marketing technology at scale, working across enterprise stakeholders and enabling markets through reusable platforms, modular capabilities, and data-driven decisioning.
About Amway
Sourced by ZipRecruiter
Company size
5,001 - 10,000 Employees
Headquarters location
Ada, MI, US
Year founded
1959