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Tasting Room Associate Jobs in Rohnert Park, CA (NOW HIRING)

Long Meadow Ranch

Guest Services Associate

Saint Helena, CA · On-site

$23 - $25/hr

Guest Services Associate And Seater For Farmstead Long Meadow Ranch is a family-owned agricultural ... tasting room and restaurant * Assist in scheduling and managing the housing cleaning schedules for ...

Gallo

Event Support Assistant

Saint Helena, CA · On-site

$24.13 - $32.60/hr

What You'll Need * Associates Degree; OR High school diploma or State-issued equivalency ... in tasting room tip pools, as applicable. * This position will be based in the location(s ...

New

Gallo

Event Support Assistant

Saint Helena, CA

$24.13 - $32.60/hr

What You'll Need * Associates Degree; OR High school diploma or State-issued equivalency ... in tasting room tip pools, as applicable. * This position will be based in the location(s ...

New

MINA Group

Line Cook

Sonoma, CA

$25.44/hr

... tasting room in wine country. Job Overview Prepare food items in accordance with production ... by an associate to successfully perform the essential functions of this job. Reasonable ...

MINA Group

Line Cook

Sonoma, CA · On-site

$25.44/hr

... tasting room in wine country. Job Overview Prepare food items in accordance with production ... by an associate to successfully perform the essential functions of this job. Reasonable ...

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All JobsTasting Room Associate JobsTasting Room Associate Jobs in Rohnert Park, CA

Tasting Room Associate information

See Rohnert Park, CA salary details

$12

$32

$73

How much do tasting room associate jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for tasting room associate in Rohnert Park, CA is $32.64, according to ZipRecruiter salary data. Most workers in this role earn between $16.78 and $39.42 per hour, depending on experience, location, and employer.

What are some common challenges faced by tasting room associates, and how can they be addressed?

Tasting Room Associates often encounter challenges such as managing large crowds during busy hours, handling guests with varying levels of wine knowledge, and balancing multiple tasks like pouring, educating, and upselling products. Effective communication, patience, and a strong understanding of the wines offered are essential for success. Many associates find that learning to read guests’ preferences and tailoring their approach enhances the guest experience while also meeting sales goals.

What is the difference between Tasting Room Associate vs Tasting Room Host?

AspectTasting Room AssociateTasting Room Host
CredentialsCustomer service skills, sometimes wine knowledge or certificationCustomer service skills, basic wine or hospitality knowledge often preferred
Work EnvironmentEngaging with customers, pouring wine, providing informationGreeting guests, managing reservations, guiding visitors
Employer & Industry UsageWineries, vineyards, wine tasting roomsWineries, vineyards, wine tasting rooms

While both roles involve interacting with visitors in a wine tasting setting, Tasting Room Associates typically focus on pouring wine, providing product knowledge, and ensuring customer satisfaction. Tasting Room Hosts mainly handle guest greetings, reservations, and guiding visitors through the tasting experience. Both positions require excellent customer service skills and wine knowledge, but the Associate role often involves more direct wine service, whereas the Host role emphasizes guest management and hospitality.

What are the key skills and qualifications needed to thrive as a tasting room associate, and why are they important?

To excel as a Tasting Room Associate, you need strong customer service skills, knowledge of wines or beverages, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, reservation platforms, and basic inventory management tools is typically required. Excellent communication, interpersonal skills, and enthusiasm for educating guests help create memorable tasting experiences. These abilities are essential for ensuring customer satisfaction, promoting sales, and representing the brand effectively.

What is a tasting room associate?

Tasting Room Associates are hospitality professionals who work in wineries, breweries, or distilleries, guiding guests through tastings and sharing information about the beverages offered. They provide excellent customer service by educating visitors about the production process, flavor profiles, and the story behind each product. Their role often includes pouring samples, answering questions, selling products, and ensuring guests have a memorable experience. Tasting Room Associates also help with daily operations such as restocking, cleaning, and maintaining a welcoming environment.
What are the most commonly searched types of Tasting Room jobs in Rohnert Park, CA? The most popular types of Tasting Room jobs in Rohnert Park, CA are:
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What job categories do people searching Tasting Room Associate jobs in Rohnert Park, CA look for? The top searched job categories for Tasting Room Associate jobs in Rohnert Park, CA are:
What cities near Rohnert Park, CA are hiring for Tasting Room Associate jobs? Cities near Rohnert Park, CA with the most Tasting Room Associate job openings:
Tasting Room Associate jobs near you
Infographic showing various Tasting Room Associate job openings in Rohnert Park, CA as of August 2026, with employment types broken down into 100% Part Time. Highlights an 100% In-person job distribution, with an average salary of $67,890 per year, or $32.6 per hour.

Guest Service Associate - Part Time and On-Call

Peju Winery

Napa, CA

$16.75 - $20.50/hr

Other

Medical, Retirement, PTO

Re-posted 29 days ago

Job description

Description

About Peju: 


Since 1983, our family-owned company was built on a few key principles; service, community, and preserving the earth. We continue to honor these principles today by welcoming our guests as if they are family, by continuing year after year to give back to organizations such as the Monarch Justice Center, and by caring for the earth using solar panels to power our building, insects to protect our vineyards and using sustainable packaging in all our products.


Our culture and workplace is friendly, team oriented and family focused. We have been voted a Best Place to Work four years running by the North Bay Business Journal! We provide above market compensation (base plus commission), a motivated sales team and a company that is family oriented. Join a team of people that want to do more than just a job.


Come be a part of making every person's day bright and warm! Our Guest Service Associates are the first point of contact for guests. The position provides a warm welcome, provides information, ensures guests are taken care of with a sense of urgency, assists in selling/ displaying merchandise, escorts guest to counters, processes POS transactions and does this in a very fast paced environment.  We invite individuals who possess a friendly, gracious and warm approach, and enjoy connecting and serving guests to apply and help us in create memorable moments for our guests.


What You Will Do:

  • Greet guests with a smile, a warm welcoming and delightful manner. Share your knowledge about the winery, family history and educate them about the wines. Escort guests to tasting counters.
  • Create memorable moments for guests; be yourself, be engaging, and have fun.
  • Offer guests products and other purchasing opportunities. Share offers, experiences, clubs and special seated tasting at our Rutherford property.
  • Utilize POS registers and reservations systems to collect guest contact information and process purchases.
  • Work with a sense of urgency imperceptible to guests. 
  • Work as a team player and assist in other duties needed to support the Tasting Room operation. 
  • Consistently present yourself in a professional and polished manner. 

Requirements

  • Previous guest service experience in luxury retail, restaurant, or hotel guest service preferred.
  • Engaging presence and presentation skills, with the ability to respond spontaneously and entertain and educate guests; ability to present a fresh and personalized experience to every guest.
  • Positive and humble attitude; ability to work well independently as well as harmoniously with a team. 
  • Experience with reservation system and POS software; AMS experience a plus.
  • Ability to work weekends and holidays is required.
  • Ability to stand for long periods of time.
  • Must be 21 years of age

Additional Benefits: 

  • Vacation and Holiday Pay 
  • Employee Wellness Program 
  • Winery Discounts
  • 401k Retirement Plan with Company Match 
  • Voluntary Supplemental Programs 
  • Diverse company team that creates a fun and exciting work environment. 

Apply