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Tactical Sales Representative information

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$23K

$76.7K

$141.5K

How much do tactical sales representative jobs pay per year?

As of Sep 10, 2026, the average yearly pay for tactical sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What is a tactical sales representative?

Tactical Sales Representatives are professionals who specialize in selling products or services within the tactical, defense, or security industries. They often work with law enforcement agencies, military organizations, or companies needing specialized tactical equipment. Their role includes identifying potential clients, demonstrating product features, negotiating contracts, and providing ongoing customer support. Tactical Sales Representatives must have strong knowledge of the products they sell and the unique needs of their customers. They also stay informed about industry trends and regulations to ensure their offerings remain relevant and compliant.

What are the key skills and qualifications needed to thrive as a tactical sales representative?

To thrive as a Tactical Sales Representative, you need strong sales acumen, product knowledge (especially in tactical gear or equipment), and a proven track record in meeting sales targets. Familiarity with CRM platforms, sales analytics tools, and sometimes certifications in sales or industry-specific products are commonly required. Exceptional communication, negotiation, and relationship-building skills help you stand out in this competitive field. These skills are crucial for effectively identifying client needs, closing deals, and sustaining long-term customer relationships in a specialized market.

What are some common challenges tactical sales representatives face when selling to law enforcement or military clients?

Tactical Sales Representatives often encounter challenges such as navigating complex procurement processes, meeting strict product compliance standards, and building trust with highly knowledgeable clients. Success in this role typically requires a deep understanding of both the products and the unique operational needs of law enforcement or military agencies. Representatives must also adapt to longer sales cycles and develop strong relationships with decision-makers to ensure repeat business and ongoing support.

What is the difference between Tactical Sales Representative vs Inside Sales Representative?

AspectTactical Sales RepresentativeInside Sales Representative
Primary FocusTargeted, strategic sales in specific markets or industriesHandling inbound/outbound sales calls, general customer outreach
Work EnvironmentField visits, client meetings, on-site demonstrationsOffice-based, phone and computer work
Required SkillsIndustry knowledge, strategic planning, technical understandingCommunication skills, CRM proficiency, customer service
Common UsageManufacturing, defense, specialized B2B sectorsRetail, tech, general B2B and B2C sales

The Tactical Sales Representative focuses on strategic, targeted sales efforts often involving fieldwork and industry-specific knowledge. In contrast, Inside Sales Representatives primarily handle inbound and outbound calls from an office setting, focusing on customer engagement and lead management. Both roles require strong communication skills, but their environments and sales approaches differ significantly.

What are popular job titles related to Tactical Sales Representative jobs?

For Tactical Sales Representative jobs, the most frequently searched job titles are:

Infographic showing various Tactical Sales Representative job openings in the United States as of September 2026, with employment types broken down into 79% Full Time, 20% Part Time, and 1% Contract. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Service Sales Representative

Lorton, VA • On-site

Sciens Building Solutions
Facilities Support Services • 501 - 1,000 employees
Learn more about Sciens Building Solutionsexternal

$60K - $90K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

Service Sales Representative

Sciens Building Solutions is seeking a Service Sales Representative for our fire-life safety and security business. The Sales Representative's focus will be on new opportunities via end-user customers and expanding services to existing customers while managing and growing the business through the selling of new service contracts within the assigned territory.

What You'll Be Doing (and Doing Well!)

  • Sell service and maintenance contracts, and other related services; achieve orders/booking.
  • Achieve annual quota assigned and agreed upon by the General Manager or Sales Manager on a consistent basis after initial ramp up period.
  • Create new market share by selling a broad range of services to new customers.
  • Demonstrate strong prospecting skills and the ability to build customer relationships through consultative selling and promoting customer confidence in Sciens. Search for and qualify opportunities on an ongoing basis; follow up with prospects in a timely manner.
  • Conduct post contract acceptance follow up by contacting customers, ensuring commitments were met, and affirming customer satisfaction once the customer has purchased a service agreement.
  • Perform needs assessments, develops sales proposals, estimates, and presentations. Through the company's CRM tool, provide accurate forecast of activity and potential sales.
  • Maintain an in-depth knowledge of complete line of products/services and customers' requirements through in-house training, networking, and research.
  • Utilize approved marketing materials to present sales presentations and proposals to prospects, assuring the customer understands our value proposition, positive features, and advantages of our products and services over those of the competition.
  • Independently establish call plans and customer follow up strategies and tactics; consistently apply time and territory management techniques.
  • Work with systems sales, operations, finance, legal, and other inside and outside resources as needed to obtain sales.
  • Develop and execute tactical sales strategies, including end users, developers, and property managers.
  • Prepare sales promotion campaigns for customers to promote service offerings to commercial markets.

What We Like About You

  • Two to five years consistently meeting or exceeding quotas of selling service and maintenance contracts to end user customers or related activity.
  • Consultative selling expertise.
  • Consistent sales performance, ability to organically grow business by providing solutions to new client base.
  • Effective communication skills and ability to present to broad audiences.
  • Strong negotiation skills and competitive spirit.
  • Bachelor's degree preferred. Candidates with a combination of education and experience will also be considered.

What We're Bringing To The Table

  • Competitive salary based on qualifications.
  • Paid time off plan and holidays.
  • 401(k) matching.
  • Short term and long-term disability.
  • Medical, dental, and vision plans with options.
  • Life insurance.
  • Company cell phone, laptop, and vehicle allowance.
  • Professional career development opportunities.
  • Tuition reimbursement program.

Compensation: $60,000 - $90,000 annually + commission, based on experience and qualifications

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