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Student Brand Manager information

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$29.5K

$84.2K

$143K

How much do student brand manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for student brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a student brand manager?

A Student Brand Manager is a university or college student who represents and promotes a company's brand on campus. They are responsible for increasing brand awareness among their peers by organizing events, creating social media content, and distributing promotional materials. This role often involves working closely with the company's marketing team to execute creative campaigns tailored to the student demographic. Student Brand Managers gain valuable marketing experience and often receive perks such as free products, networking opportunities, or compensation. The position is ideal for students interested in marketing, communications, or public relations.

What are the key skills and qualifications needed to thrive as a student brand manager?

To thrive as a Student Brand Manager, you need strong marketing acumen, event planning abilities, and a deep understanding of student culture, often demonstrated through campus involvement or marketing coursework. Familiarity with social media platforms, analytics tools, and digital content creation is typically required. Outstanding communication, creativity, and networking skills help you effectively engage peers and build brand presence on campus. These competencies are essential for executing impactful campaigns, driving brand awareness, and fostering authentic connections within the student community.

How does a student brand manager typically balance their role responsibilities with academic commitments?

As a Student Brand Manager, balancing job duties with academic responsibilities can be challenging but is manageable with effective time management. Most employers understand the academic demands and offer flexible, part-time schedules tailored to students. The role often involves planning and executing campus events, social media outreach, and peer networking, which can be scheduled around classes. Strong organizational skills and proactive communication with both your employer and professors can help ensure you excel in both areas.

What is the difference between Student Brand Manager vs Brand Ambassador?

AspectStudent Brand ManagerBrand Ambassador
Required CredentialsEnrolled student, marketing or business background often preferredTypically no formal credentials required, focus on communication skills
Work EnvironmentCampus events, social media, promotional campaignsPublic events, product sampling, social media promotion
Employer & Industry UsageBrands targeting students, marketing agencies, consumer goodsBrands seeking grassroots promotion, consumer engagement

While both roles involve promoting brands, Student Brand Managers often have more responsibilities related to campaign planning and strategy, whereas Brand Ambassadors focus on direct engagement and brand representation. Both roles are common in marketing, especially targeting younger audiences, and may overlap in activities but differ in scope and responsibilities.

Is a student brand manager entry level?

Yes, a student brand manager position is typically considered entry level, often suitable for students or those with limited professional experience. The role usually involves developing marketing skills, managing social media, and coordinating events, making it accessible to beginners. Prior experience is not always required, but strong communication and organizational skills are beneficial.

What cities are hiring for Student Brand Manager jobs?

Cities with the most Student Brand Manager job openings:

What states have the most Student Brand Manager jobs?

States with the most job openings for Student Brand Manager jobs include:

What are popular job titles related to Student Brand Manager jobs?

For Student Brand Manager jobs, the most frequently searched job titles are:

Student Brand Manager jobs near you
Infographic showing various Student Brand Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Student Brand Ambassador - Brown University

Providence, RI

Kaplan, Inc.
Real Estate • 201 - 500 employees
Learn more about Kaplan, Inc.external

$15/hr

Part-time

Re-posted 22 days ago

Job description

Job Title 

Student Brand Ambassador - Brown University

Job Description

If you are involved on your campus, have an entrepreneurial spirit, and want to use your skills to help improve student's lives through education, we are looking for highly motivated Student Brand Ambassadors to join the Kaplan team. In this position, you will increase Kaplan's visibility and market share on campus, or virtually, through various initiatives and activities, including lead generation, selling Kaplan courses, grassroots marketing, student org presentations, relationship building, social media, and more.

The Kaplan Student Ambassador role is a paid position starting at $15/hour with incentivized lead and enrollment targets. The hours are flexible based on business needs and ~5 to 15+ hours per week. The position includes a paid training program with the information and tools you need to help you be a successful Student Ambassador.

Primary/Key Responsibilities:

  • Use your existing connections to build and strengthen Kaplan relationships with student organizations

  • Collaborate with full-time campus-focused partners to generate leads and enrollments through a variety of on-campus initiatives and social media efforts

  • Connect students who are ready to enroll in a course with the appropriate test prep expert

  • Execute grassroots marketing initiatives, including on-campus events, tables, fairs, flyers, and more

  • Develop new relationships, and establish partnerships, with influential student groups and organizations

  • Present to students on campus to share how Kaplan's products and resources will help them achieve their goals

  • Use your campus knowledge and expertise to bring Kaplan to relevant campus activities and initiatives

  • Create and share content through personal social media channels to engage students with the Kaplan brand and experience

Education and Experience:

  • Level of Education: Current sophomore, junior, or senior on campus

  • Skills:

    • Engaged in your campus community or an active member or leader of a student club or organization

    • Skilled in finding relevant student groups and fostering those relationships

    • Active on social media with an engaged audience and strong digital presence

    • Creative problem solver with excellent communication skills

    • Able to manage multiple initiatives while working independently and remotely

  • Personal Attributes:

    • Able to work in a virtual role while staying active, engaged, and responsive with your manager

    • Eager to gain valuable marketing, sales, and entrepreneurial skills

    • Must be a proactive, self-starter and motivated with excellent time management skills

    • High energy with a get-it-done attitude

Benefits:

  • Competitive Compensation- starting at $15//hour

  • Bonus Opportunities for reaching lead and enrollment targets

  • A Free Kaplan Course (MCAT, LSAT, GMAT GRE, DAT, OAT, PCAT)

  • Flexible Schedule

  • Professional Development to prepare for your career path after college

At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.


Location

Providence, RI, USA

Additional Locations 

Employee Type

Employee

Job Functional Area 

Branding

Business Unit

00091 Kaplan Higher ED

Diversity & Inclusion Statement:


Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer andall qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex.We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities.Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.

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