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Strategic Marketing Jobs in Riverside, CA (NOW HIRING)

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Strategic Marketing information

See Riverside, CA salary details

$40.7K

$75.9K

$157.5K

How much do strategic marketing jobs pay per year?

As of Aug 20, 2026, the average yearly pay for strategic marketing in Riverside, CA is $75,860.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $85,000.00 per year, depending on experience, location, and employer.

What is a strategic marketing?

A Strategic Marketing job involves developing long-term marketing plans to achieve business growth and competitive advantage. Professionals in this role analyze market trends, customer behavior, and competitor strategies to create data-driven campaigns. They collaborate with various departments to align marketing efforts with business objectives. Their responsibilities often include brand positioning, market research, and performance analytics to optimize marketing initiatives.

What are the key skills and qualifications needed to thrive in strategic marketing, and why are they important?

To thrive in Strategic Marketing, you need expertise in market analysis, business strategy, campaign development, and typically a degree in marketing, business, or a related field. Proficiency with data analytics tools (such as Google Analytics), CRM platforms, and marketing automation systems, along with certifications like HubSpot or AMA, are highly beneficial. Strong communication, creative problem-solving, and leadership skills help professionals stand out in this field. These competencies enable you to develop effective marketing strategies that drive growth and align with broader business objectives.

What are the typical challenges faced in a strategic marketing role?

Professionals in Strategic Marketing often encounter the challenge of aligning marketing initiatives with rapidly changing market trends and shifting consumer behaviors. Balancing long-term strategy with short-term tactical execution requires adaptability and strong cross-functional collaboration, especially with sales, product development, and executive teams. Additionally, strategic marketers must be adept at justifying budget allocations and measuring ROI for complex campaigns. Navigating these challenges successfully is vital for ensuring impactful marketing outcomes and sustainable business growth.

What does a strategic marketing do?

A strategic marketing professional develops and implements long-term plans to promote a company's products or services, focusing on market research, target audience analysis, and competitive positioning. They use tools like marketing analytics and branding strategies to achieve business goals and often collaborate with sales and product teams.

What are popular job titles related to Strategic Marketing jobs in Riverside, CA?

For Strategic Marketing jobs in Riverside, CA, the most frequently searched job titles are:

What job categories do people searching Strategic Marketing jobs in Riverside, CA look for?

The top searched job categories for Strategic Marketing jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Strategic Marketing jobs?

Cities near Riverside, CA with the most Strategic Marketing job openings:

Strategic Marketing jobs near you
Infographic showing various Strategic Marketing job openings in Riverside, CA as of August 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 5% Hybrid, and 12% Remote job distribution, with an average salary of $75,860 per year, or $36.5 per hour.

Director Strategic Marketing TMTT

Edwards Lifesciences Corporation

Irvine, CA • On-site

Full-time

Re-posted 29 days ago

Edwards Lifesciences rating

8.3

Company rating: 8.3 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

67th of 542 rated manufacturers

Job description

Director, Strategic Marketing TMTT
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient's unmet clinical needs. It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients' quality of life and expand their potential treatment opportunities.
Position Summary: Responsible for leading global strategic marketing activities for the PASCAL platform. This role defines long-term product strategy and innovation roadmap while ensuring strong connection across the full product lifecycle, from product development through future launch readiness and in-market adoption. Partners closely with R&D, Clinical, and global/regional commercial teams to translate unmet clinical needs into differentiated product solutions and ensure continuous feedback from the field informs next-generation development. Leads a small, high-impact team and operates as a senior leader within the TEER marketing organization.
How you will make an impact:
  • Define and drive global product vision, strategy, and innovation roadmap for PASCAL evolution
  • Own upstream marketing inputs into the product development process (PDP), translating clinical, customer, and competitive insights into product requirements and priorities
  • Ensure strong linkage across the product lifecycle, connecting development, future launch strategy, and commercial performance
  • Lead cross-functional alignment across R&D, Clinical, Medical Affairs, Regulatory, PMO, and Commercial teams to guide product development and ensure clear product direction
  • Serve as key interface between global markets and innovation teams to ensure voice-of-customer insights are fully integrated
  • Identify and prioritize unmet clinical needs across mitral and tricuspid disease landscapes to inform pipeline strategy
  • Drive structured Voice-of-Customer initiatives and establish closed-loop feedback from field teams and physicians to continuously improve both current and future product development
  • Define global product positioning, life-cycle management, value propositions, and future go-to-market strategies for pipeline products
  • Partner with downstream marketing and regional teams to ensure strong launch readiness and alignment with market needs
  • Lead upstream inputs into Strategic Planning and Annual Operating Plan processes
  • Inform portfolio prioritization, business case development, and long-term investment decisions
  • Evaluate and support external partnerships, collaborations, and business development opportunities
  • Lead, coach, and develop a high-performing team
  • Act as a senior leader within the TEER marketing organization, contributing to broader strategy and operating as a proxy for leadership when needed

Based on the collaborative nature of this position, this is an on-site role based in Irvine, CA
What you will need (required):
  • Bachelor's Degree in related field, related experience in marketing and skill levels exceeding the requirements of the previous level or equivalent work experience based on Edwards criteria
  • Demonstrated track record in people management or equivalent work experience based on Edwards criteria
  • Experience working in a regulated industry or equivalent work experience based on Edwards criteria Preferred

What else we look for (preferred):
  • Proven successful project management leadership skills
  • Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making
  • Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
  • Demonstrated performance track record within relevant industry/function
  • Expert understanding of related aspects of marketing concepts and principles while identifying applications of functional knowledge and existing methodologies to complex problems
  • Expert understanding of market and competitive dynamics
  • Expert knowledge of financial mechanism that relates to marketing including forecasting, expense budgeting and management, purchase order compliance and processing, and 3rd party vendor compliance management
  • Demonstrated ability to manage one or more teams and provide coaching and feedback, including responsibility for all employee actions including attracting, developing, and retaining talent and partnering with HR on all aspects of talent development
  • Ability to develop and integrate metrics into the projects and operations that clearly demonstrate the value of marketing to the business
  • Expert understanding of marketing content approval processes and systems, regulatory guidelines and legal boundaries
  • Ability to work and excel within a fast paced, dynamic, and constantly changing work environment
  • Ability to prioritize work within the team based on critical business needs
  • Ability to articulate the vision of the business unit and function
  • Demonstrated performance track record within relevant industry/function including talent management responsibilities
  • Frequently interacts with customers, and internal and external management concerning projects, operational decisions, scheduling requirements, and/or contractual clarifications
  • Lead briefings and technical meetings for internal and external representatives
  • Require the ability to change the thinking of, or gain acceptance from others in sensitive situations, without damage to the relationship
  • Develop peer, cross functional and cross business relationships to maximize best practice sharing and team effectiveness
  • Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA), the base pay range for this position is $159,000 to $226,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.

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About Edwards Lifesciences

Sourced by ZipRecruiter

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide. For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.

Industry

Medical equipment and supplies manufacturing

Company size

10,000+ Employees

Headquarters location

Irvine, CA, US

Year founded

1958

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