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Strategic Marketing Manager Jobs in Reston, VA (NOW HIRING)

BakerHostetler

Marketing Manager

Washington, DC · On-site

Supporting the AMDM team's marketing efforts as outlined in their strategic plan, including ... Managing relevant RFP/proposal responses and pitch meeting preparations including the creation of ...

BakerHostetler

Marketing Manager

Washington, DC

Support relevant practice teams' marketing efforts as outlined in their strategic plans, including ... Manage relevant RFP/proposal responses and pitch meeting preparations, including: gathering and ...

Unacast

Product Marketing Manager

Ashburn, VA · On-site

$90K - $120K/yr

Overview As a Product Marketing Manager, you'll lead the go-to-market strategy and execution for product launches, craft compelling narratives that differentiate our offerings, and enable our sales ...

Artisan Talent

Search Marketing Manager

Reston, VA · On-site

$60/hr

Senior Marketing Manager Reston, VA (Hybrid) | Contract-to-Hire About the Role Our client, a well ... You will partner with internal Creative, Content, Product, Events, Strategic Communications ...

MTM LLC

Assistant Marketing Manager

Reston, VA · On-site

$40K/yr

The Director of Field Marketing will be responsible for developing and executing strategic ... This role will involve managing a team of field marketing representatives, coordinating with ...

MTM LLC

Assistant Marketing Manager

Reston, VA · On-site

$40K/hr

The Director of Field Marketing will be responsible for developing and executing strategic ... This role will involve managing a team of field marketing representatives, coordinating with ...

FGM Architects

Regional Marketing Manager

Reston, VA · Hybrid

$90K - $112K/hr

Regional Marketing Manager Location : Reston, VA Employment Type: Full-time About Us FGM Architects ... This position plays a critical role in supporting pursuit strategies, optimizing workflows and ...

FGM Architects

Regional Marketing Manager

Reston, VA · On-site

$90K - $112K/yr

Regional Marketing Manager Location : Reston, VA Employment Type: Full-time About Us FGM Architects ... This position plays a critical role in supporting pursuit strategies, optimizing workflows and ...

Kettler

Regional Marketing Strategist

Mclean, VA · On-site

$85K - $95K/yr

Partner with operations teams to analyze local market trends and make strategic marketing recommendations * Oversee and manage the development of creative communication pieces, promotional materials ...

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Strategic Marketing Manager information

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$109.3K

$129.5K

How much do strategic marketing manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for strategic marketing manager in Reston, VA is $109,277.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,300.00 and $120,700.00 per year, depending on experience, location, and employer.

What is a strategic marketing manager?

A Strategic Marketing Manager is a professional responsible for developing, implementing, and overseeing long-term marketing strategies that align with a company's overall business goals. They analyze market trends, identify opportunities for growth, and coordinate marketing campaigns to build brand awareness and drive sales. Their role often involves collaborating with other departments, managing budgets, and tracking key performance metrics to ensure marketing efforts are effective and efficient.

What does a strategic marketing manager do?

A strategic marketing manager is responsible for planning and executing marketing strategies to establish brand consistency and increase sales for all types of companies. As a strategic marketing manager, your job duties include managing budgets, measuring KPIs, and calculating the return on investment for all marketing efforts. Other tasks include identifying target audiences and conducting market research. You communicate with various departments in the company, such as product management and sales, to ensure everyone is working toward the same goals. Many strategic marketing managers also work with other high-level managers to plan strategies and develop specific goals to define and ensure business success. Qualifications for this career include three or more years of industry experience, project management skills, and a bachelor’s degree, though a master’s degree is often preferred.

What are the key skills and qualifications needed to thrive as a strategic marketing manager, and why are they important?

To thrive as a Strategic Marketing Manager, you need expertise in market analysis, brand positioning, and campaign development, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is often required. Strong leadership, communication, and critical thinking skills help drive cross-functional collaboration and innovative strategy. These capabilities are essential for creating effective marketing initiatives that align with business objectives and drive organizational growth.

How does a strategic marketing manager typically collaborate with product development and sales teams?

As a Strategic Marketing Manager, you will work closely with both product development and sales teams to ensure that marketing strategies align with business objectives and customer needs. This collaboration often involves participating in product roadmap discussions, providing market insights, and developing go-to-market plans. You'll also coordinate with sales to gather feedback from the field, refine messaging, and support lead generation efforts. Effective cross-functional communication is crucial, as it helps drive product success and ensures a cohesive approach to market challenges.

Is a strategic marketing manager a high paying job?

Strategic marketing managers typically earn higher salaries compared to entry-level marketing roles, with compensation often reflecting experience, industry, and location. They usually hold advanced skills in market analysis, strategic planning, and may require certifications such as the Certified Marketing Executive (CME).
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Strategic Marketing Manager jobs near you
Infographic showing various Strategic Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $111,008 per year, or $53.4 per hour.

Senior Manager, Market Intelligence & Strategic Research

acams

Washington, DC • Hybrid

$107K - $131K/yr

Full-time

Posted 14 days ago

Job description

Opportunity at a Glance

ACAMS is seeking a highly analytical and commercially minded Senior Manager, Market Intelligence & Strategic Research to support strategic decision-making across growth initiatives, partnerships & alliances, competitive positioning, market expansion, and corporate development.

Reporting directly to the Chief Strategy & Partnerships Officer, the successful candidate will lead research efforts that provide actionable intelligence on markets, competitors, strategic partners, emerging trends, and acquisition opportunities. The role will play a critical part in shaping ACAMS' growth strategy and identifying opportunities to strengthen its leadership position in the global anti-financial crime and fraud markets.

This position is ideal for an intellectually curious individual who enjoys transforming complex market information into strategic recommendations for executive leadership.

Responsibilities

Market Intelligence & Industry Research

  • Monitor industry developments, investor sentiment, regulatory changes, technology trends, and emerging market opportunities across anti-financial crime compliance, fraud, risk, governance, and related sectors including digital media, AI, technology and cybercrime
  • Conduct primary and secondary research to provide actionable insights into market trends, customer needs, competitive dynamics, industry developments, opportunity and risk analysis
  • Develop executive briefings, market reports, and strategic intelligence updates for senior leadership

Competitive Intelligence & Positioning

  • Lead comprehensive competitive intelligence activities across ACAMS' key markets
  • Analyze and assess competitors' products, services, partnerships, acquisitions, pricing, go-to-market strategies, and relative offerings and positioning
  • Develop competitor profiles, benchmarking studies, and market maps.
  • Identify threats, opportunities, and strategic implications arising from competitive developments

Opportunity Identification & Market Sizing

  • Identify emerging growth opportunities, adjacent markets, customer segments, and expansion opportunities
  • Conduct market attractiveness assessments and market sizing analyses
  • Evaluate new business opportunities and support strategic investment decisions
  • Develop quantitative and qualitative business cases to support strategic initiative

Strategic Partnership Research

  • Research, evaluate, and prioritize potential strategic partners, industry associations, technology providers, content partners, and distribution channels
  • Assess partnership opportunities based on strategic fit, market reach, commercial value, and competitive advantage
  • Support partnership development activities through market and ecosystem analysis

Corporate Development & M&A Research

  • Conduct research and analysis on acquisition targets, investors, market consolidation trends, and adjacent sectors
  • Support strategic assessments of potential acquisitions, investments, and corporate development opportunities
  • Analyze company financials, ownership structures, growth profiles, and strategic positioning
  • Assist with preliminary due diligence and executive briefing materials

Executive Insights & Strategic Support

  • Translate complex findings into clear and actionable recommendations
  • Present research and insights to senior leadership and cross-functional stakeholders
  • Support annual strategic planning, growth initiatives, and board-level discussions
  • Maintain research methodologies, intelligence repositories, and market databases


 

Qualifications

Required:

  • Bachelor’s degree in business, Economics, Finance, Marketing, Strategy, Data Analytics, or a related field

Preferred:

  • Master’s degree in business, Economics, Strategy, Finance, Data Analytics, or similar discipline

Experience

  • 3-5 years of experience in market intelligence, strategic research, competitive intelligence, corporate strategy, corporate development, investment banking, management consulting, business analysis, or related fields
  • Experience conducting market assessments, competitor analysis, and opportunity evaluation
  • Experience in creating executive-level presentations and strategic recommendations
  • Experience researching strategic partnerships and growth opportunities
  • Experience supporting M&A evaluations or corporate development initiatives is desirable


 

Skills & Competencies 

  • Strong strategic thinking and commercial acumen
  • Exceptional research and analytical capabilities
  • Competitive intelligence and benchmarking expertise
  • Market sizing and opportunity assessment experience

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