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Strategic Communication information

See Virginia salary details

$20.8K

$98.9K

$152.7K

How much do strategic communication jobs pay per year?

As of Jul 31, 2026, the average yearly pay for strategic communication in Virginia is $98,872.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,800.00 and $124,400.00 per year, depending on experience, location, and employer.

What is a Strategic Communication job?

A Strategic Communication job involves planning, developing, and executing communication strategies to achieve organizational goals. Professionals in this field work on messaging, branding, public relations, crisis communication, and stakeholder engagement. They ensure that an organization's communication aligns with its mission and resonates with its audience. Strategic communicators often collaborate with leadership teams, marketing departments, and media outlets to maintain a consistent and effective communication strategy.

What are the key skills and qualifications needed to thrive in the Strategic Communication position, and why are they important?

To excel in Strategic Communication, you need a background in communications, public relations, or marketing, along with expertise in message development and audience analysis. Familiarity with digital communication platforms, content management systems, media monitoring tools, and certifications like Accreditation in Public Relations (APR) is highly valuable. Outstanding interpersonal skills, creativity, and adaptability are soft skills that help professionals stand out in this field. These capabilities enable effective crafting, delivery, and management of organizational messaging, ensuring alignment with business goals and audience needs.

What are the typical daily tasks and responsibilities in a Strategic Communication role?

Strategic Communication professionals typically spend their days developing and executing communication plans, drafting press releases or internal messages, coordinating with various departments, and managing media inquiries. They also monitor public sentiment, analyze communication metrics, and adapt strategies based on feedback and trends. Collaboration with marketing, leadership, and subject matter experts is a frequent part of the job to ensure consistent messaging. This role often requires a proactive approach to managing both ongoing campaigns and urgent communication needs, providing variety and challenge each day.

What are popular job titles related to Strategic Communication jobs in Virginia? For Strategic Communication jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Strategic Communication jobs in Virginia look for? The top searched job categories for Strategic Communication jobs in Virginia are:
What cities in Virginia are hiring for Strategic Communication jobs? Cities in Virginia with the most Strategic Communication job openings:
Strategic Communication jobs near you
Infographic showing various Strategic Communication job openings in Virginia as of July 2026, with employment types broken down into 80% Full Time, and 20% Part Time. Highlights an 100% In-person job distribution, with an average salary of $98,872 per year, or $47.5 per hour.

Strategic Communication Outreach Specialist

Bowhead

Mclean, VA

Full-time

Posted 2 days ago

New

Job description

Overview

Strategic Communication Outreach Specialist:

Bowhead is seeking a Strategic Communication Outreach Specialist for an upcoming effort in McLean, VA. This effort establishes and implements policy, budget, program management, and administrative mechanisms to support nationwide research, development, and technology program. This effort also develops and executes a comprehensive RD&T communications and marketing strategy to promote research and technology initiatives.

The Strategic Communication Outreach Specialist is a senior-level role responsible for developing and executing integrated communication strategies and marketing initiatives to promote agency initiatives and expand the magazine's global readership. This position blends high-level strategic planning with hands-on content creation, digital marketing, and stakeholder engagement. The Specialist translates complex technical or policy information into accessible, high-impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications.

Responsibilities
  • Strategic Planning & Campaign Management: As the Strategic Communication Outreach Specialist, you will develop and execute comprehensive outreach strategies and promotional campaigns. You will manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic.
  • Magazine Marketing & Growth: Lead all marketing efforts to increase magazine subscriptions and digital readership. This includes managing quarterly promotions, providing brand support, and coordinating with authors for feature story promotion.
  • Digital Presence and Content Creation: Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters. The Strategic Communication Outreach Specialist ensures the magazine and agency maintain a cohesive, professional online presence.
  • Market Research & Analytics: Conduct in-depth market research and reader surveys to refine outreach strategies. You will measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions.
  • Event & Outreach Support: Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events. Develop event-specific materials and innovative strategies to engage attendees and increase subscriptions.
  • Technical Translation: Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.
  • GovDelivery/email campaign management.
  • Public Affairs coordination.
  • Coordination with FHWA communication approval processes.

Bowhead is seeking to connect with qualified individuals regarding a potential opportunity, contingent upon contract award and not currently funded. Interested candidates are encouraged to apply. Incumbent employees are strongly encouraged to respond. Please note that unsolicited inquiries and third-party applications will not be accepted.

Qualifications
  • Bachelor's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
  • 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
  • Proven Track Record: Demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership.
  • Technical Familiarity: Experience in a Federal environment and knowledge of transportation research (specifically highway/surface transportation) is highly preferred.

Physical Demands:

  • Must be able to lift up to 15 to 25 pounds
  • Must be able to stand and walk for prolonged amounts of time
  • Must be able to twist, bend and squat periodically

SECURITY CLEARANCE REQUIRED: Must be able to obtain a clearance at the Public Trust level. US Citizenship is a requirement for a Public Trust clearance at this location.

Employment Type: FULL_TIME

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