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$34K

$98.8K

$117.5K

How much do sports territory manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for sports territory manager in the United States is $98,786.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $111,500.00 per year, depending on experience, location, and employer.

What does a sports industry territory manager do?

A sports industry territory manager oversees sales, marketing, and client relationships within a designated geographic area for sports brands, teams, or equipment companies. They develop strategies to grow market share, coordinate with retailers or partners, and often require strong communication skills and industry knowledge. The role involves travel, territory planning, and meeting sales targets.

How to become a PR manager for a sports team?

To become a PR manager for a sports team, candidates typically need a bachelor's degree in public relations, communications, or a related field, along with experience in media relations and strategic communication. Strong writing, interpersonal skills, and knowledge of the sports industry are essential, and familiarity with media monitoring tools can be beneficial. Building a network within sports and media circles can also improve job prospects.

How much do you get paid as a sports manager?

Sports Territory Managers typically earn a median annual salary ranging from $50,000 to $80,000, depending on experience, location, and the size of the territory. Compensation may also include bonuses, commissions, and benefits, especially in roles involving sales or event management. Entry-level positions generally start lower, while experienced managers with specialized skills can earn higher salaries.

What is the difference between Sports Territory Manager vs Sports Sales Representative?

AspectSports Territory ManagerSports Sales Representative
CredentialsRelevant sales experience, industry knowledge, sometimes certificationsSales experience, communication skills, sometimes certifications
Work EnvironmentOversees multiple regions, manages teams, coordinates with partnersFocuses on individual sales, client interactions, and product promotion
Employer & Industry UsageSports teams, leagues, equipment companies, and venuesSports apparel, equipment, ticket sales, and sponsorships

The Sports Territory Manager typically oversees regional sales operations, manages teams, and develops strategies across multiple areas. In contrast, the Sports Sales Representative focuses on direct sales activities, client engagement, and individual account management. Both roles require strong sales skills and industry knowledge but differ in scope and responsibilities.

How does a Sports Territory Manager typically collaborate with local teams and retailers to drive sales?

A Sports Territory Manager works closely with local sports teams, retailers, and distributors to build relationships, understand their unique needs, and provide tailored solutions that drive product sales. This often involves regular site visits, joint promotional planning, and coordinating product launches or events to maximize visibility. Collaboration is key, as the manager serves as a liaison between the company and the market, ensuring feedback is communicated effectively and opportunities for growth are identified and acted upon.

What is the highest paying job in sports management?

The highest paying jobs in sports management typically include executive roles such as Sports Director, General Manager, or Vice President of Sports Operations, with salaries often exceeding six figures and sometimes reaching into the millions for top executives in major organizations. These roles require extensive experience, leadership skills, and industry knowledge, often supported by advanced degrees or certifications. Compensation varies based on the organization, level of responsibility, and geographic location.

What are the key skills and qualifications needed to thrive as a Sports Territory Manager, and why are they important?

To thrive as a Sports Territory Manager, you need strong sales acumen, market analysis skills, and a bachelor’s degree in business, marketing, or a related field. Familiarity with CRM software, sales tracking tools, and data analytics platforms is typically required. Excellent relationship-building, negotiation, and communication skills help you connect with clients and manage partnerships effectively. These competencies drive revenue growth, foster long-term client relationships, and ensure effective management of your assigned territory.

What is a Sports Territory Manager?

A Sports Territory Manager is responsible for overseeing sales, marketing, and relationship management within a specific geographic area for a sports-related company. Their main duties include identifying and growing business opportunities, managing accounts, and ensuring customer satisfaction among local retailers, teams, or organizations. They often travel within their assigned territory to meet with clients, analyze market trends, and implement strategies to reach sales targets. Strong communication, negotiation, and organizational skills are essential for success in this role.
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Sports Territory Manager jobs near you
Infographic showing various Sports Territory Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $98,786 per year, or $47.5 per hour.
Shaw Sports Turf Territory Manager - Maryland, DC & Delaware

Shaw Sports Turf Territory Manager - Maryland, DC & Delaware

Shaw Industries Group, Inc.

Baltimore, MD • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Job description

Job Title
Shaw Sports Turf Territory Manager - Maryland, DC & Delaware
Position Overview
A North American leader in synthetic turf development, Shaw Sports Turf has more than 4,000 successful installations to its name, ranging from high school to college to professional surfaces. With quality and innovation at the heart of everything we do, we're always pushing the boundaries of innovation to develop advanced surfaces to optimize athlete performance, while prioritizing safety and sustainability.
We are seeking a dynamic Territory Manager to cultivate strong relationships with new and existing end-use customers within the Maryland, DC, & Delaware market, as well as develop distributor, installation, and construction partners within the local market. The role requires presenting Shaw's products, systems, and solutions to end users and key stakeholders, and educating architects and engineers on Shaw's full range of offerings. Additionally, the Territory Manager is expected to proactively prospect for new project opportunities while maintaining a strong awareness of market activity within their assigned geographic area.
Responsibilities:
  • Use a consultative approach with end users, distributors, contractors, architects, engineers, etc. to select appropriate systems for their projects that fit within their usage requirements, budget, and time frame.
  • Establish / maintain relationships and grow distribution partners
  • Must be able to give presentations to end-users, school boards, facilities management personnel, senior level stake holders in athletic programs, architects, and engineers, among others, to educate them how Shaw Sports Turf can benefit them in their facilities.
  • Travel throughout the assigned area to call on existing customers and prospect new customers to solicit business.
  • Build relationships with existing and new customers by entertaining such as lunches, dinners, or special events.
  • Attend Regional and National Conventions when required
  • Establish a presence and relationship with end use networking groups in your territory
  • A full understanding of the product line, procurement processes, and sports field construction is essential.
  • Must be motivated and comfortable working in a remote environment with a widespread support team stretching multiple time zones
  • Must be able and competent to work with and manage territory thru CRM (Customer Relationship Management) tool such as Salesforce.com and other digital environments
  • The ability to interface/communicate with a diverse group of customers in a friendly and respectable manner.
  • Must be able to understand basic biomechanics and sports science principles and how they relate to sports turf systems while being able to communicate those to customers concisely.
  • Must be able to operate in complex and long sales process using a solutions mindset and with a reasonable amount of autonomy

Requirements:
  • High School Diploma/GED.
  • 5 years previous outside sales experience or qualified sales training program completion
  • 50% to 75% Travel required
  • Must reside within territory

Preferred:
  • Bachelor's degree
  • Experience in athletic field construction or comparable
  • Experience selling in the public sector
  • Experience in the athletic industry

Competencies:
  • Build Customer Satisfaction
  • Initiate Action
  • Deliver Compelling Communication
  • Build Trusting Relationships

Shaw benefits include:
  • Medical, dental, and vision insurance
  • Life insurance and disability coverage
  • Tuition reimbursement
  • Employee assistance program
  • Health savings account
  • Paid Time Off
  • Parental Leave
  • 401K and Retirement Plans
  • Product discounts for employees

#LI-HB1
#ShawIND
#ShawSportsTurf
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

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