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Sports Entertainment information

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$20.5K

$50.7K

$84.5K

How much do sports entertainment jobs pay per year?

As of Aug 3, 2026, the average yearly pay for sports entertainment in the United States is $50,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $55,000.00 per year, depending on experience, location, and employer.

What is the difference between Sports Entertainment vs Sports Marketing?

AspectSports EntertainmentSports Marketing
CredentialsTypically no specific certifications required, but knowledge of entertainment production helpsOften requires marketing, advertising, or sports management degrees or certifications
Work EnvironmentEvent venues, TV studios, live shows, theme parksAdvertising agencies, sports teams, media companies, sponsorship events
Employer & Industry UsageEntertainment companies, sports leagues, TV networksSports teams, brands, advertising firms, media outlets
Common Search & ComparisonFocuses on creating engaging sports-related entertainment contentFocuses on promoting sports products, events, and sponsorships

Sports Entertainment involves producing engaging sports-related shows and events for entertainment purposes, often blending sports with theatrical elements. Sports Marketing, on the other hand, concentrates on promoting sports teams, events, and products to increase visibility and revenue. While both roles are integral to the sports industry, they serve different functions and require distinct skill sets.

What are the key skills and qualifications needed to thrive in Sports Entertainment, and why are they important?

To excel in Sports Entertainment, you need a blend of athletic ability, performance skills, and a solid understanding of the entertainment industry, often supported by specialized training or relevant degrees. Familiarity with production equipment, event management software, and media platforms is typically necessary. Strong communication, adaptability, and teamwork are crucial soft skills that help professionals engage audiences and collaborate effectively. These skills and qualities are essential for delivering memorable performances, ensuring event success, and building a lasting career in a competitive field.

What is sports entertainment?

Sports entertainment is a form of entertainment that blends athletic competition with theatrical performance, often focusing on storytelling, drama, and character development alongside physical feats. Unlike traditional sports, the outcomes and events in sports entertainment are usually scripted to enhance audience engagement and create compelling narratives. Professional wrestling, such as WWE, is one of the most recognized examples of sports entertainment. This industry combines live performances, television broadcasts, and digital content to captivate fans worldwide. Careers in sports entertainment can range from athletes and performers to production, marketing, and management roles.

What are some common challenges faced by professionals working in sports entertainment and how can they be addressed?

Professionals in sports entertainment often face fast-paced environments, unpredictable schedules, and the need to adapt quickly to last-minute changes, such as event delays or shifting audience preferences. Building strong communication skills and maintaining flexibility are key to navigating these challenges. Additionally, collaborating effectively with diverse teams—ranging from athletes and coaches to marketing and production staff—ensures smooth event execution and enhances career growth opportunities within the industry.
More about Sports Entertainment jobs
What cities are hiring for Sports Entertainment jobs? Cities with the most Sports Entertainment job openings:
What are the most commonly searched types of Sports Entertainment jobs? The most popular types of Sports Entertainment jobs are:
What states have the most Sports Entertainment jobs? States with the most job openings for Sports Entertainment jobs include:
What job categories do people searching Sports Entertainment jobs look for? The top searched job categories for Sports Entertainment jobs are:
Sports Entertainment jobs near you
Infographic showing various Sports Entertainment job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $50,654 per year, or $24.4 per hour.

Director - Sports & Entertainment

Jamestown Management Corporation

Atlanta, GA • On-site

Full-time

Re-posted yesterday

Job description

Jamestown

JOB DESCRIPTION


POSITION/LEVEL: Director, Sports & Entertainment FLSA STATUS: Exempt

DEPT/OFFICE: Sports & Entertainment DATE: July 2026

JOB SUMMARY:


The Director will lead the ongoing development and implementation of Jamestown’s sports and entertainment strategy, with a focus on sports-adjacent mixed-use development projects and advisory engagements. This role will serve as a key subject matter expert, leveraging dep industry knowledge and relationships to identify and cultivate partnerships, strengthen Jamestown’s market presence, and support high-impact projects from concept through execution. With 15+ years of relevant experience, the ideal candidate will bring a strong understanding of sports-adjacent real estate, sponsorships, venue development, and business strategy, while collaborating with senior leadership and cross-functional teams to shape and expand this critical business vertical.


This position requires open and frequent collaboration with senior leadership and with many departments.


QUALIFICATIONS:


  • Strong knowledge and understanding of the sports and entertainment industries (e.g., ecosystem of key stakeholders, fundraising, sponsorships, ticketing, capital markets, incentives, trends, ownership news).
  • Existing relationships in the sports and entertainment industry strongly preferred.
  • Must have development and/or redevelopment experience, with direct experience managing sports and entertainment-adjacent mixed-use development projects end-to-end.
  • Working knowledge of zoning and entitlement frameworks in key markets. Either direct experience in master planning or collaboration with master planning teams; ability to understand and speak to urban planning elements required for district development.
  • Strong budgeting and scheduling skills.
  • Experience overseeing designers, consultants and contractors.
  • Experience structuring or pursuing public financing tools preferred.
  • Must possess strong working knowledge of relevant real estate asset classes - retail, F&B, office, hospitality, entertainment, and residential - from construction management and development through to operations.
  • An understanding of existing immersive technology and experiences across all real estate asset classes is preferred, with an inherent curiosity about future developments.
  • Strong budgeting and financial skills along with successfully working with technical teams to provide concise direction and explore myriads of options are also important attributes.
  • Strong public speaking skills; comfortable presenting to investment committees, municipal bodies, community groups, and capital partners.
  • Soft skills: Highly-organized; collaborative; strong communication skills; relationship & stakeholder management.

ESSENTIAL JOB FUNCTIONS:

  • Lead strategy for growing Jamestown's sports & entertainment business line, in collaboration with leadership.
  • Lead business development for sports & entertainment-related opportunities
  • Strengthen industry connections and enhance Jamestown’s profile in the space
  • serve as Jamestown’s lead subject matter expert in the industry
  • Track and develop potential opportunities & relationships
  • Provide executive direction on RFP responses, with support from Senior Associate
  • Advise and lead on services engagements where relevant, providing sports & entertainment subject matter expertise.
  • Oversee key mixed-use development projects, including but not limited to sports and entertainment adjacent projects – managing all phases of the development lifecycle from initial vision and feasibility through entitlements and execution. Serve as project lead and relationship manager.


IMPORTANT JOB FUNCTIONS:


Majority of work time will be spent in an office environment, however, set up and during events, candidate should be able to meet the following physical requirements:

Physical Requirements:

  • Able to lift up to 35 pounds
  • Standing up to 8 hours a day in an outdoor environment
  • Walking for up to 8 hours a day
  • Stooping
  • Bending up to 4 hours a day
  • Working outdoors for up to 8 hours a day
  • Ability to climb ladders and stairs


MATERIAL AND EQUIPMENT USED:

  • Computer
  • Microsoft Office Suite
  • General Office Equipment

KNOWLEDGE, SKILLS, AND ABILITIES:


Knowledge of:

  • All computer applications and hardware related to performance of the essential functions of the job.

Skill in:

  • Conflict Management Resolution
  • Organizational and interpersonal skills
  • The ability to meet deadlines; accomplish work in order of priority; professionally maintain composure & effectiveness under pressure and changing conditions