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Sports Content Creator Jobs (NOW HIRING)

Nexstar Media Group

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

WROC/RochesterFirst is hiring a Sports Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal ...

Tribune Media

Sports Content Creator

Rochester, NY

$16.50 - $18/hr

Ensures that all sports content meets company standards for journalistic integrity and production quality * Writes and delivers sports stories in a clear and concise manner * Participates in and ...

WOWK-TV

Sports Content Creator

Rochester, NY

$16.50 - $18/hr

Ensures that all sports content meets company standards for journalistic integrity and production quality * Writes and delivers sports stories in a clear and concise manner * Participates in and ...

Digital Remedy

Content Creator

Birmingham, AL · On-site

$118K/yr

We are looking for a Content Creator to join our group! Our mission? Bring bold ideas to life ... SBGI) is a diversified media company and a leading provider of local news and sports. The Company ...

Digital Remedy

Content Creator

Reno, NV

$125K/yr

We are looking for a Content Creator to join our group! Our mission? Bring bold ideas to life ... SBGI) is a diversified media company and a leading provider of local news and sports. The Company ...

Digital Remedy

Content Creator

Norfolk, VA · On-site

$16.83 - $21.63/hr

We are looking for a Content Creator to join our group! Our mission? Bring bold ideas to life ... SBGI) is a diversified media company and a leading provider of local news and sports. The Company ...

Sinclair Broadcast Group

Content Creator

Reno, NV · On-site

$125K/yr

We are looking for a Content Creator to join our group! Our mission? Bring bold ideas to life ... SBGI) is a diversified media company and a leading provider of local news and sports. The Company ...

Sinclair Broadcast Group

Content Creator

Hoover, AL · On-site

$118K/yr

We are looking for a Content Creator to join our group! Our mission? Bring bold ideas to life ... SBGI) is a diversified media company and a leading provider of local news and sports. The Company ...

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Sports Content Creator information

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$29.5K

$116.6K

$129K

How much do sports content creator jobs pay per year?

As of Aug 12, 2026, the average yearly pay for sports content creator in the United States is $116,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $128,000.00 per year, depending on experience, location, and employer.

How does a sports content creator typically collaborate with other departments or professionals within a sports organization?

As a Sports Content Creator, collaboration with various departments is essential to producing engaging and timely content. You’ll often work closely with marketing teams to align content with campaigns, coordinate with athletes or coaches for interviews, and partner with graphic designers or video editors to enhance visual storytelling. Effective communication and adaptability are key, as schedules and priorities can shift around games or events. This collaborative environment not only supports high-quality content but also offers valuable learning and networking opportunities within the sports industry.

How much do sports content creators make?

Sports content creators' earnings vary widely based on experience, platform, and audience size. Entry-level creators may earn a few thousand dollars annually, while established influencers can make six figures or more through ad revenue, sponsorships, and merchandise. Many also diversify income with brand collaborations and paid appearances.

What is the difference between Sports Content Creator vs Sports Journalist?

AspectSports Content CreatorSports Journalist
CredentialsOften self-taught or with media/communications backgroundJournalism degree or related certification
Work EnvironmentOnline platforms, social media, video channelsNews outlets, newspapers, TV stations
Industry UsageContent creation for digital audiencesReporting and writing for traditional media
Search & Comparison IntentFocus on digital content skills and social mediaFocus on reporting, interviewing, and news accuracy

While both roles involve sports-related content, Sports Content Creators primarily produce digital media for online audiences, emphasizing social media and video content. Sports Journalists focus on reporting, interviewing, and writing for traditional media outlets. The key difference lies in their platforms and content style, though both require a passion for sports and strong communication skills.

How to become a sports content creator?

To become a sports content creator, develop strong writing, video editing, or graphic design skills, often through online courses or self-study. Build a portfolio by creating sports-related content and grow your audience on platforms like YouTube, TikTok, or social media. Gaining knowledge of sports and staying updated on current events can also enhance your credibility and content quality.

What are the key skills and qualifications needed to thrive as a sports content creator?

To thrive as a Sports Content Creator, you need a solid understanding of sports, strong writing or video production skills, and experience with digital media platforms. Familiarity with tools like Adobe Creative Suite, social media analytics, and content management systems is typically required. Creativity, adaptability, and the ability to engage audiences make someone stand out in this role. These skills are crucial for producing compelling, timely content that resonates with fans and grows online communities.

What is a sports content creator?

Sports content creators are individuals who produce digital media focused on sports topics. They create videos, articles, podcasts, social media posts, and other content to inform, entertain, and engage sports fans. Their work may include game analysis, athlete interviews, commentary, highlights, and behind-the-scenes coverage. Sports content creators often use platforms like YouTube, TikTok, Instagram, and blogs to reach their audience and may collaborate with teams, brands, or media outlets.
More about Sports Content Creator jobs
What cities are hiring for Sports Content Creator jobs? Cities with the most Sports Content Creator job openings:
What states have the most Sports Content Creator jobs? States with the most job openings for Sports Content Creator jobs include:
What job categories do people searching Sports Content Creator jobs look for? The top searched job categories for Sports Content Creator jobs are:
Sports Content Creator jobs near you
Infographic showing various Sports Content Creator job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 75% Physical, 3% Hybrid, and 22% Remote job distribution, with an average salary of $116,615 per year, or $56.1 per hour.

Sports Content Creator

Nexstar Media Group

Rochester, NY • On-site

$16.50 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

48th of 76 rated media

Job description

WROC/RochesterFirst is hiring a Sports Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/Rochester First streaming/RochesterFirst.com in Rochester, New York is hiring a Sports Content Creator who is a presenter/producer of digital sports content for all platforms in a manner that is clear, engaging and meaningful to all consumers. The Sports Content Creator analyzes and presents facts about sports events by interview, investigation or observation.
Essential Duties and Responsibilities:
  • Produces and presents sports reports for all platforms
  • Creates programs and long form content appropriate for streaming channels and platforms
  • Ensures that all sports content meets company standards for journalistic integrity and production quality
  • Writes and delivers sports stories in a clear and concise manner
  • Participates in and originates interview and discussion sports content for streaming platforms
  • Regularly posts content to various social media platforms
  • Generates original story ideas for traditional and non-traditional sports topics
  • Operates and maintains podcast broadcast equipment
  • Connects with various local and national sports figures for interview and discussion content
  • Assists in writing, copy editing, researching and coordinating sports programming and other content
  • Responds to breaking sports events and other urgent newsrooms situations as required
  • Works closely with the sports team to develop comprehensive sports coverage
  • Participates in promotional activities including public appearances
  • Performs special projects and other duties as assigned
  • Shoots video for sports reports
  • Sets up, composes and executes video content for live, recorded and social items
  • Maintains video equipment
  • Edits video clips for social platforms, website, streaming and television broadcasts
  • Writes stories for the social platforms, website, streaming and television broadcasts
  • Interacts with viewers and users on social media sites

Requirements & Skills:
  • Bachelor's degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience
  • Superior on-air presence
  • Minimum three years' experience in sports reporting and anchoring (more or less depending on market size)
  • Fluency in English
  • Excellent communication skills, both oral and written with the ability to ad lib when required
  • Experience with posting and editing content to all social media platforms
  • Experience guiding, directing and motivating others
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners and other office equipment
  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
  • Ability to effectively listen to fully understand problems and communicate with a team to shape a solution
  • Valid driver's license with a good driving record
  • Flexibility to work any shift

Compensation $16.50 - $18 / hour commensurate with applicant's experience and skill level.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

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