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Sport Sponsorship information

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$58.5K

$78.6K

$99.5K

How much do sport sponsorship jobs pay per year?

As of Sep 2, 2026, the average yearly pay for sport sponsorship in the United States is $78,591.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What is sport sponsorship?

Sport sponsorship is a marketing strategy where companies provide financial or in-kind support to sports teams, events, or athletes in exchange for brand visibility and promotional opportunities. This partnership allows brands to connect with target audiences, enhance their image, and gain exposure through signage, media, and branded content. Sponsorships can range from grassroots community events to major international competitions, offering various benefits for both the sponsor and the sponsored party.

What are the key skills and qualifications needed to thrive in sport sponsorship?

To excel in Sport Sponsorship, you need a solid understanding of marketing, brand management, and partnership development, often supported by a degree in marketing, sports management, or business. Familiarity with CRM software, sponsorship activation platforms, and analytics tools is typically required. Strong negotiation, relationship-building, and communication skills help professionals stand out in this field. These competencies are crucial for securing and managing successful sponsorship deals that drive value for both sports organizations and brand partners.

What are some common challenges faced in a sport sponsorship role, and how can candidates prepare to address them?

Professionals in sport sponsorship often face challenges such as balancing the interests of sponsors and sports organizations, activating sponsorship deals creatively within budget constraints, and measuring the return on investment for sponsorship activities. Candidates should be prepared to develop strong communication and negotiation skills, stay up-to-date with marketing trends, and use data analytics to track sponsorship effectiveness. Building relationships across departments and with external partners is crucial for successfully navigating these challenges and delivering value for all stakeholders.

What is the difference between Sport Sponsorship vs Sport Marketing?

AspectSport SponsorshipSport Marketing
FocusSecuring sponsorship deals and partnerships with brandsPromoting sports events, teams, or athletes to increase visibility
ActivitiesNegotiating sponsorship contracts, managing sponsor relationshipsAdvertising campaigns, fan engagement, media outreach
Work EnvironmentCorporate offices, sports venues, event sitesMedia agencies, marketing departments, event locations
CredentialsMarketing, business, or sports management backgroundMarketing, communications, or sports management background

While both roles operate within the sports industry and involve marketing principles, Sport Sponsorship primarily focuses on securing and managing sponsorship deals, whereas Sport Marketing emphasizes promoting sports entities to fans and audiences. Understanding these distinctions helps clarify career paths and employer expectations in the sports industry.

More about Sport Sponsorship jobs

What cities are hiring for Sport Sponsorship jobs?

Cities with the most Sport Sponsorship job openings:

What are the most commonly searched types of Sport Sponsorship jobs?

The most popular types of Sport Sponsorship jobs are:

What states have the most Sport Sponsorship jobs?

States with the most job openings for Sport Sponsorship jobs include:

What job categories do people searching Sport Sponsorship jobs look for?

The top searched job categories for Sport Sponsorship jobs are:

Sport Sponsorship jobs near you
Infographic showing various Sport Sponsorship job openings in the United States as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, 1% Contract, and 2% Nights. Highlights an 89% Physical, 5% Hybrid, and 6% Remote job distribution, with an average salary of $78,591 per year, or $37.8 per hour.

Sports Sponsorship Executive

The Highlight Guy THG Sports Network

Manchester, NH • On-site

$100 - $1.5K/wk (+ commission)

Other

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

Overview

We are seeking a dynamic and results-driven Sports Sponsorship Executive to join our The Highlight Guy -THG Sports Network team. In this role, you will sell sponsorship partnerships to local businesses throughout New Hampshire and northern MA. Your energetic approach and persuasive communication skills will drive business development initiatives, opening new avenues for growth and collaboration. This position offers an exciting opportunity to influence community initiatives while honing your sales expertise. This is a 100% performance-based, independent sales role. Compensation is earned through commissions on sponsorships sold, with no cap on earning potential. Sponsor packages start at $995 and max at $4500.

About THG Sports Network

The Highlight Guy - THG Sports Network produces approximately 125 live high school and youth sports broadcasts each year, providing local businesses with year-round sponsorship opportunities through livestreams, replay broadcasts, social media, website exposure, and sponsor recognition during games. We have over 1000 YouTube subscribers and a strong social media presence.

Responsibilities

  • Utilize existing prospect database and contact new businesses through in-person visits, phone calls, email, and networking to generate qualified sponsorship opportunities.
  • Conduct sponsorship presentations, recommend the best package for each business, and close new sponsorship agreements.
  • Maintain an organized sales pipeline by documenting prospect activity, scheduling follow-ups, and nurturing relationships with prospective sponsors.
  • Meet or exceed agreed-upon sales goals while representing THG Sports Network with professionalism, integrity, and enthusiasm.

Preferred Qualifications

  • 1–3 years of sales, customer service, business development, fundraising, marketing, or relationship-building experience preferred.
  • Outside sales or B2B sales experience is a plus.
  • Experience working independently and managing your own schedule is highly desirable.
  • Familiarity with local businesses, athletics, or community organizations is a bonus—but not required.

We Also Welcome Candidates Who...

  • Have a strong work ethic and enjoy meeting new people.
  • Are confident introducing themselves to business owners.
  • Are organized and comfortable following up with prospects.
  • Are motivated by performance-based compensation.
  • Want to help local businesses grow while supporting local sports.