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AWS Executive Briefing Centers (EBCs) connect AWS executives and subject matter experts with customer executives to drive business outcomes. As the program has scaled, there is an opportunity to transform how we manage content and speakers from a historically manual, relationship-driven model into a scalable, AI-enabled ecosystem. We are looking for a builder to lead that transformation.
We are seeking a Senior Program Manager to own the end-to-end content and speaker ecosystem for the AWS EBC program globally. This is not a traditional content marketing role. You will be the programmatic owner of how we identify, qualify, match, and enable speakers, how we organize and maintain the content catalog, and how we connect customer engagement context to the right expertise. You will define the strategy, build the operating model, and drive execution across five global EBC sites (Seattle, New York, London, Singapore, Tokyo).
The right candidate sees a complex, multi-stakeholder system problem and gets energized. You are comfortable working with imperfect legacy systems while building toward a better future state, and you can influence without authority across product marketing, field, engineering, and executive teams.
Key job responsibilities
- Own the speaker sourcing, qualification, and enablement pipeline globally. Build a scalable operating model so the program is not dependent on individual knowledge or ad hoc outreach.
- Design and maintain the speaker profile ecosystem, ensuring profiles are current, accurate, and rich enough to enable effective matching across competencies, industries, and regions.
- Build and operate a speaker onboarding program covering preparation expectations, the discussion-leader format, and structured profile creation.
- Own the content catalog framework. Identify and close content gaps by validating demand signals and standing up new topics with quality standards.
- Establish a content lifecycle management approach so the catalog stays current without manual monitoring.
- Build content partnerships with product marketing, specialist organizations, executive-in-residence programs, product teams, and industry verticals.
- Be the business owner for speaker and content data across engagement platforms. Drive requirements for improvements, integrations, and AI-assisted speaker matching.
- Build reporting that surfaces delivery patterns, speaker utilization, regional coverage, and gap analysis to inform decisions.
A day in the life
You will spend your time across strategy and execution. On any given day, you might analyze delivery data to identify where speaker coverage is thin, run a recruitment sprint to close a regional gap, partner with a product marketing team to stand up content for a recent launch, review speaker profiles for accuracy, or define requirements for AI-assisted matching tools. You work closely with Briefing Program Managers across all sites, site leaders, product marketing, and engineering partners. The work is global, cross-functional, and directly connected to customer outcomes.
About the team
The AWS Executive Briefing Center team operates a network of briefing centers globally and manages AWS's executive briefing program. We facilitate discussion-led conversations between customer executives and AWS subject matter experts, helping customers explore how cloud technology can support their business priorities. Our five sites serve customers across industries. This role reports to the Head of the Global EBC, and you will work closely with Briefing Program Managers, site leaders, product marketing, and engineering partners building the next generation of engagement tools.
BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience
- 8+ of experience in executive communications, product marketing, sales enablement, or strategic consulting creating C-level content
- Demonstrated expertise in translating technical concepts into business narratives
- • Experience to presenting to and influencing senior leadership
- Experience driving results through others-building content through internal teams, agencies, or partnerships
PREFERRED QUALIFICATIONS
- Experience implementing AI or automation tools to improve content creation and operations and scale
- Experience in tech industry storytelling, particularly for enterprise or cloud computing audiences
- Background in building or managing executive speaker programs
- Experience working across multiple geographies and adapting content for global audiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually