Job Summary:
Sony Pictures Entertainment is seeking a Senior Analyst for their Theatrical Marketing Analytics team to provide data-driven insights that support global marketing campaigns. The role involves conducting analyses, managing datasets, and collaborating with various teams to enhance marketing strategies and reporting processes.
Responsibilities:
• Conduct analyses that support theatrical marketing strategy. Includes audience identification/evaluation, social listening, campaign performance measurement, creative messaging refinement, and competitive analysis.
• Synthesize data from multiple sources into clear, actionable insights and business recommendations.
• Partner with Marketing, Research, Media, Digital and Data Science teams to support campaign strategy and answer key business questions.
• Gather, clean, validate, and maintain marketing datasets from internal and external sources.
• Perform quality control on data feeds, troubleshoot data issues, and ensure the accuracy and reliability of reporting.
• Support the maintenance and enhancement of data pipelines and reporting processes.
• Develop and maintain dashboards, reports, and visualization tools that provide timely marketing insights.
• Identify opportunities to improve analytics workflows through automation, AI-enabled tools, and emerging technologies.
• Use AI and LLM tools to expedite analysis, synthesize large volumes of information, improve reporting efficiency, and support faster development of insights, while maintaining strong judgment, accuracy, and data quality standards.
• Partner with internal teams, external vendors, and cross-functional stakeholders to support analytics initiatives and reporting needs.
• Contribute to documentation, knowledge sharing, and the adoption of best practices across the team.
• Support ad hoc analyses and special projects as business needs evolve.
Qualifications:
Required:
• Passion for movies, marketing, audience behavior, and the role of data in shaping creative marketing strategy.
• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Computer Science, or a related field.
• Experience in marketing analytics, business intelligence, digital analytics, or a related analytical role.
• Ability to apply analytical thinking within a creative business context, including interpreting data through the lens of film genres, audience segments, campaign assets, cultural conversation, and competitive positioning.
• Familiarity with AI-enabled tools, including large language models, and an interest in using them responsibly to improve speed, efficiency, and quality of analysis.
• Understanding of digital marketing, social media platforms, and marketing performance metrics.
• Experience working with SQL, Excel, and data visualization tools such as Tableau or Power BI is required.
• Strong written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
Preferred:
• Experience with social listening platforms (Brandwatch, Talkwalker, Meltwater, Sprinklr, or similar)
• Familiarity with Python or other analytical programming languages
Company:
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. It is a sub-organization of Sony. Founded in 1987, the company is headquartered in Culver City, USA, with a team of 5001-10000 employees. The company is currently Late Stage.