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Solar Marketing Jobs in Racine, WI (NOW HIRING)

WEC Energy Group

Power Trader

Milwaukee, WI · On-site

The person in this position is considered a Marketing Function Employee for the purposes of the ... including solar and battery resources, under the efficiency, sustainability and growth (ESG ...

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$12

$33

$55

How much do solar marketing jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for solar marketing in Racine, WI is $33.74, according to ZipRecruiter salary data. Most workers in this role earn between $21.88 and $45.77 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Solar Marketing, and why are they important?

To thrive in Solar Marketing, you need a solid understanding of marketing principles, renewable energy trends, and typically a bachelor's degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, and analytics tools such as Google Analytics and HubSpot is often required. Strong communication, creativity, and the ability to educate and persuade clients help professionals stand out in this role. These skills and qualifications are crucial for effectively promoting solar solutions, generating leads, and driving market growth in a competitive industry.

How does a Solar Marketing professional typically collaborate with sales and technical teams to achieve project goals?

Solar Marketing professionals often serve as a bridge between the marketing, sales, and technical teams. They work closely with sales representatives to align marketing campaigns with sales strategies, ensuring leads generated are high quality and relevant. Additionally, they collaborate with technical experts to accurately communicate product features and benefits in marketing materials. This cross-functional teamwork helps ensure that messaging is both compelling and technically accurate, ultimately supporting successful project outcomes.

What is solar marketing?

Solar marketing refers to the strategies and activities used to promote solar energy products and services to potential customers. It involves educating people about the benefits of solar power, generating leads, and increasing sales for solar panel installations or related solutions. Solar marketers use a mix of digital advertising, social media, community outreach, and partnerships to reach homeowners, businesses, and organizations interested in renewable energy. The goal is to raise awareness, encourage adoption, and ultimately grow the market for solar energy.

What is the difference between Solar Marketing vs Solar Sales?

AspectSolar MarketingSolar Sales
Primary FocusPromoting solar products and brand awarenessDirectly selling solar systems to customers
Required SkillsMarketing strategies, digital advertising, brandingCustomer engagement, negotiation, product knowledge
Work EnvironmentMarketing agencies, corporate marketing teamsOn-site client meetings, sales presentations
CertificationsMarketing certifications, industry knowledgeSales certifications, industry licenses

While both roles operate within the solar industry, Solar Marketing focuses on promoting solar products and building brand awareness through marketing strategies. In contrast, Solar Sales involves directly engaging with customers to close sales and install solar systems. Understanding these differences helps job seekers identify the right career path in the solar industry.

Solar Marketing jobs near you
Infographic showing various Solar Marketing job openings in Racine, WI as of July 2026, with employment types broken down into 1% Internship, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $70,187 per year, or $33.7 per hour.
Power Trader

Power Trader

WEC Energy Group

Milwaukee, WI • On-site

Other

Posted 27 days ago

WEC Energy Group rating

8.4

Company rating: 8.4 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

Job description

Wisconsin Electric Power, a subsidiary of WEC Energy Group, is seeking a Power Trader in our Milwaukee, Wisconsin location.

About Us

WEC Energy Group is one of the nation's largest electric generation and distribution and natural gas delivery holding companies serving 4.7 million customers across the Midwest. We are committed to providing clean, reliable, and affordable energy in an environmentally sustainable manner. Customers are the heart of our business, and we work every day to help grow and support communities where we provide vital energy services.

As a Fortune 500 company, we value and develop our employees who are making a difference in a mission that matters. We don't just offer a job; we provide fulfilling careers where safety and well-being are paramount. Join our team and experience first-hand our commitment to your success. We offer competitive pay and benefits to recognize your hard work and dedication.

If you're talented, energetic and ready for a career with a future, we want you on our team. We are powered by a diverse and inclusive workforce fueled by the pride in what we do. If you're driven by the passion to change lives, this is the place for you.

Job Summary

The Power Trader is responsible for minimizing the net cost of serving WEC Energy Group retail and wholesale electric load obligations primarily through maximizing the value of the WEC Energy Group's owned and contracted generation resources while supporting reliable operations of the bulk electric system.

This position requires unescorted access to certain critical cyber assets which would require applicants to satisfy all company and NERC Critical Infrastructure Protection Standard 004 security requirements, which includes a background investigation. 

The Power Trader is part of a job family (Power Trader, Principal Power Trader) where experience will be the determining factor. 

Job Responsibilities

NOTE: The person in this position is considered a Marketing Function Employee for the purposes of the Wisconsin Electric - American Transmission Company Standards of Conduct Agreement. 

  • Continuously evaluate company-owned and contracted generator availability and performance and maintain and update generation resource offers, in order to maximize the value of these assets in both the Day Ahead and Real Time markets
  • Support North American Electric Reliability Corporation (NERC), Reliability First (RFC) and Midwest Reliability Organization (MRO) and Midcontinent Independent System Operator (MISO) reliability requirements (Operating Reserve, Regulating Reserve, Control Performance Standard, Balancing Authority Area Control Error Limit, etc.)
  • Dispatch owned and contracted generation resources in real time (24x7) to support reliability in an economic and safe manner
  • Use load forecasting applications, weather forecasting services, weather and load history, and experience to forecast system loads
  • Create demand bids using load forecasts, market price forecasts for Day Ahead and Real Time markets, projected generator availability and commitments, projected net position, transmission system topology expectations derived from available information and experience, and in consideration of interrelationships with Financial Transmission Rights and generation asset values
  • Use pricing, operating, and market-driven tactics to create and optimize the WEC Energy Group net asset portfolio (load assets, generation assets, financial transmission rights, and other financial instruments) while maintaining compliance with Independent Market Monitor rules and requirements
  • Work closely with personnel in Electric System Operations and Green Bay Remote Operations to reliably and economically dispatch WEC Energy Group generation
  • Communicate frequently with personnel in Electric System Operations, Green Bay Remote Operations and power plants and with the Midcontinent Independent System Operator (MISO) and the American Transmission Company (ATC) and other business partners as needed
  • Coordinate unit availability, maintenance requirements, and outage requirements for owned and contracted generation in a reliable and cost-effective manner. 
  • Develop an understanding of various energy resources as the WEC Energy Group fleet incorporates new, complex technologies, including solar and battery resources, under the efficiency, sustainability and growth (ESG) initiative and generation reshaping plan (GRP)
  • Operate multiple computer applications for market operations, settlement, planning, monitoring and reporting purposes
  • Develop and maintain an in-depth understanding of MISO operations and settlement business practices, rules and procedures, NERC reliability standards, and RFC/MRO reliability requirements. May participate in oversight of market operations activities of WEC Infrastructure (WECI) projects in MISO and other markets and/or conduct market operations activities for WECI projects
  • Understand and perform job duties consistent with FERC rules and tariffs, including the Standards of Conduct and MISO Market Monitoring and Mitigation
Minimum Qualifications
  • Bachelor's Degree, or in lieu of a degree, a minimum of 5 years' experience in generation, bulk electric system operations, and/or wholesale electric markets
  • Strong analytical and computer skills
  • Thrive in a fast paced, continuously changing work environment and have the ability to deal with stressful situations effectively and make quick decisions, sometimes with limited information
  • NERC system operator certification required or the ability to obtain certification within six (6) months
Preferred Qualifications
  • Experience with a 24/7 work environment
  • Formal or informal leadership experience
  • Experience in or familiarity with MISO or other regional transmission organization/independent system operator market operations
  • Experience in the wholesale electric market

End Date: 07/07/2026 

Pay Range Minimum:  $104,083.72 

Pay Range Maximum:  $179,544.04 

The pay range reflects the minimum and maximum for the position at the time of posting and may be modified in the future. The starting salary/pay within the pay range will be based on several factors, as applicable, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, shift, travel requirements, collective bargaining agreements, and business and organizational needs.  At WEC Energy Group, it is not typical for an individual to be hired at or near the top of the range for their role.

WEC Energy Group benefits

We reserve the right to modify the application deadline or discontinue accepting applications for any position if deemed necessary.
Learn more at Careers

WEC Energy Group will only employ those who are legally authorized to work in the United States. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

WEC Energy Group and its subsidiaries are Equal Opportunity Employers. As a result, all qualified applicants will receive equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status. The Company also complies with all applicable federal, state and local laws that require it to take affirmative action.
 

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