Brand Manager (Soju)
Los Angeles, CA · On-site
The Brand Manager will lead the strategic development, launch, and growth of Riboli's Soju business in the U.S. This role owns brand positioning, innovation, marketing programming, trade activation ...
Los Angeles, CA · On-site
The Brand Manager will lead the strategic development, launch, and growth of Riboli's Soju business in the U.S. This role owns brand positioning, innovation, marketing programming, trade activation ...
Los Angeles, CA · On-site
The Brand Manager will lead the strategic development, launch, and growth of Riboli's Soju business in the U.S. This role owns brand positioning, innovation, marketing programming, trade activation ...
Los Angeles, CA · On-site
$85K - $105K/yr
Establish Soju's role within the Riboli portfolio and broader spirits category. * Act as the internal and external brand champion. * Manage marketing budget, monitor sales performance, depletion ...
Los Angeles, CA · On-site
$85K - $105K/yr
Establish Soju's role within the Riboli portfolio and broader spirits category. * Act as the internal and external brand champion. * Manage marketing budget, monitor sales performance, depletion ...
New York, NY · On-site
$50/hr
Must have knowledge of Korean flavors and ingredients as well as experience with Soju/Makkeoli. More detail about Nōksu part of The Circle Group, please visit -N%25C5%258Dksu
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New York, NY · On-site
$50/hr
Must have knowledge of Korean flavors and ingredients as well as experience with Soju/Makkeoli. More detail about Nōksu part of The Circle Group, please visit -N%25C5%258Dksu
$14 - $15/hr
K1 & Bobapop Korean Restaurant & Bar K1 is a modern Korean restaurant and bar in Killeen, offering authentic Korean BBQ, soju cocktails, and a fun, energetic atmosphere. We're looking for friendly ...
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$14 - $15/hr
K1 & Bobapop Korean Restaurant & Bar K1 is a modern Korean restaurant and bar in Killeen, offering authentic Korean BBQ, soju cocktails, and a fun, energetic atmosphere. We're looking for friendly ...
$10 - $12/hr
K1 is a popular Korean restaurant and bar in Killeen known for our Korean BBQ, soju cocktails, and upbeat atmosphere. We're looking for reliable and hardworking Line Cooks / Kitchen Staff to join our ...
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$10 - $12/hr
K1 is a popular Korean restaurant and bar in Killeen known for our Korean BBQ, soju cocktails, and upbeat atmosphere. We're looking for reliable and hardworking Line Cooks / Kitchen Staff to join our ...
New York, NY · On-site
$22 - $24/hr
Company Orion Bar is a Korean & American bar in Bushwick, Brooklyn serving up Korean spirits, signature twists on classic cocktails, and a soju, beer, & wine program, served alongside unique Korean ...
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New York, NY · On-site
$22 - $24/hr
Company Orion Bar is a Korean & American bar in Bushwick, Brooklyn serving up Korean spirits, signature twists on classic cocktails, and a soju, beer, & wine program, served alongside unique Korean ...
CA · On-site
$17 - $23/hr
We offer a family friendly atmosphere, serving gourmet pizza, pasta and salad, 11 microbrews on tap, an affordable wine list and Soju cocktails. Some of the perks we offer our staff are a free shift ...
CA · On-site
$17 - $23/hr
We offer a family friendly atmosphere, serving gourmet pizza, pasta and salad, 11 microbrews on tap, an affordable wine list and Soju cocktails. Some of the perks we offer our staff are a free shift ...
| Aspect | Soju | Bartender |
|---|---|---|
| Required Credentials | None mandatory, some certifications for serving alcohol | Food handler permits, mixology certifications often preferred |
| Work Environment | Bars, restaurants, clubs, primarily behind the bar | Bars, restaurants, events, involves customer interaction and drink preparation |
| Industry Usage | Alcohol production and distribution | Hospitality, beverage service, entertainment |
| Common Search/Comparison | Soju vs Bartender |
While Soju is a distilled alcoholic beverage popular in Korea, a bartender is a professional who prepares and serves drinks in various settings. The roles differ significantly: Soju is a product, whereas a bartender is a service provider. However, both are connected through the alcohol industry, with bartenders often serving Soju to customers. Understanding these differences helps clarify career paths and industry roles.

Role Summary:
The Brand Manager will lead the strategic development, launch, and growth of Riboli's Soju business in the U.S. This role owns brand positioning, innovation, marketing programming, trade activation, and commercial execution across on-premise and off-premise channels.
The ideal candidate combines strong brand marketing capability with category insight in Wine & Spirits and understands how to build culturally relevant brands in competitive markets. This individual will act as the brand champion internally and externally and play a key role in establishing Soju as a power category within the Riboli portfolio.
Essential Duties & Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.
Brand Management
Innovation & Product Development
Trade & Market Activation
Marketing Execution
Consumer & Market Insights
Team & Cross-Functional Leadership
Education, Experience, & Skill Required:
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Beverage manufacturing
201 - 500 Employees
Los Angeles, CA, US
1917