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Software Sales Jobs in Appleton, WI (NOW HIRING)

blueStone

Sr. BI Developer

Neenah, WI

$125K - $150K/yr

We are currently looking for outside sales Business Development Executives with backgrounds in IT Search, IT Recruiting, or Outside IT Software Sales. If you are in IT sales and are confident in your ...

blueStone

Quality Assurance Analyst

Neenah, WI

$125K - $150K/yr

We are currently looking for outside sales Business Development Executives with backgrounds in IT Search, IT Recruiting, or Outside IT Software Sales. If you are in IT sales and are confident in your ...

GOODIN CO

Outside Sales Professional

Green Bay, WI · On-site

$60K - $80K/yr

The outside sales representative will grow sales and increase company profits by cultivating ... Hands on experience with industry software (ERP, CRM, quoting software) Skills: * Learns and ...

NAHI

Be Seen First

Salesman

Appleton, WI · On-site

$125K - $200K/yr

Proven sales system and training program * Dedicated office staff and operational support * CRM and job management software provided * High-quality products and installation teams * Multiple ...

Sales and Marketing

Retail Store Manager

Appleton, WI · On-site

... sales and customer service experience * Working inside a retail store environment * High level of comfort with personal technology * Technical skills : Intermediate knowledge of software programs ...

NCP SCHOLASTIC

Be Seen First

Outside Sales Rep / Customer Success Manager / Sports Advertising

Appleton, WI · On-site

$60K - $75K/yr

Manage and track sales and progress in customer relationship management software * Support customers after initial sales to ensure satisfaction and realize opportunities for further sales * Research ...

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Software Sales information

See Appleton, WI salary details

$22.8K

$60.4K

$119K

How much do software sales jobs pay per year?

As of Jul 27, 2026, the average yearly pay for software sales in Appleton, WI is $60,432.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,200.00 and $71,400.00 per year, depending on experience, location, and employer.

Is software sales a good career?

Software sales is a viable career that offers high earning potential, especially with commissions and bonuses. Success often depends on strong communication skills, product knowledge, and the ability to build client relationships, with many roles requiring familiarity with CRM tools and sales strategies.

What is the difference between Software Sales vs Software Development?

AspectSoftware SalesSoftware Development
Required SkillsSales techniques, communication, product knowledgeProgramming, coding, software engineering
Work EnvironmentOffice, client meetings, sales presentationsDevelopment teams, coding environments, offices or remote
CertificationsSales certifications (e.g., Certified Professional Sales Person)Programming languages, software engineering certifications
Industry UsageBusiness, tech companies, SaaS providersTech companies, startups, software firms

Software Sales focuses on selling software products through client interactions and sales strategies, while Software Development involves creating and coding software solutions. Both roles are essential in the tech industry but require different skill sets and work environments.

What does a software salesman do?

A software salesman sells software products or services to clients, often through prospecting, presentations, and negotiations. They need strong communication skills, product knowledge, and may use customer relationship management (CRM) tools to track sales activities. Their goal is to meet sales targets and build long-term customer relationships.

What are some common challenges faced by professionals in software sales, and how can they be addressed?

One of the most common challenges in software sales is keeping up with rapidly evolving products and industry trends, which requires continuous learning and adaptability. Sales professionals also frequently encounter long sales cycles and complex decision-making processes, especially when dealing with enterprise clients. Building strong relationships with both technical and non-technical stakeholders is crucial for effectively demonstrating value and closing deals. To address these challenges, successful software salespeople proactively seek ongoing product training, collaborate closely with product and technical teams, and develop strategic account management skills.

Can you make $500,000 a year in sales?

Software sales professionals can potentially earn $500,000 annually through high commissions, bonuses, and base salary, especially in enterprise or high-value markets. Achieving this level typically requires extensive experience, strong sales skills, a proven track record, and often working with large or complex deals. Compensation varies widely based on industry, company size, and individual performance.

What are the key skills and qualifications needed to thrive as a Software Sales professional, and why are they important?

To thrive in Software Sales, you need a solid understanding of software products, sales methodologies, and a track record of meeting or exceeding sales targets, often supported by a relevant degree or sales certifications. Familiarity with CRM platforms like Salesforce, sales automation tools, and basic technical knowledge of the software being sold are typically required. Outstanding communication, negotiation, and relationship-building skills help you connect with clients and influence decision-makers. These skills are crucial for effectively identifying client needs, closing deals, and driving revenue growth in a competitive technology market.

What is software sales?

Software sales refers to the business of selling software products or services to customers, which can include individuals, businesses, or organizations. Professionals in software sales identify potential clients, demonstrate software solutions, negotiate contracts, and provide ongoing support to ensure customer satisfaction. Their role often involves understanding client needs, explaining product features, and helping clients see the value of the software in improving their operations. Success in this field requires strong communication skills, technical understanding, and the ability to build lasting customer relationships.

How much do software salespeople make?

Software salespeople typically earn a base salary plus commissions, with total compensation ranging from $60,000 to over $150,000 annually depending on experience, location, and sales performance. High performers with strong technical knowledge and sales skills can earn significantly more through commissions and bonuses.

What Are Different Types of Software Sales Jobs?

Software sales jobs range from entry-level to senior management. In an entry-level role such as a sales development representative, your duties are to qualify sales leads, set up meetings with prospects for account executives, and prepare presentations and reports about new technology. As an account executive, your responsibilities are to convert leads, make sales, and plan your efforts around market forecasts. As an account manager, your job is to nurture relationships with clients to ensure loyalty to your product or service. Finally, as a solutions consultant, you provide training and assistance with software solutions for your clients and their employees.

More about Software Sales jobs
What are the most commonly searched types of Software Sales jobs in Appleton, WI? The most popular types of Software Sales jobs in Appleton, WI are:
What job categories do people searching Software Sales jobs in Appleton, WI look for? The top searched job categories for Software Sales jobs in Appleton, WI are:
What cities near Appleton, WI are hiring for Software Sales jobs? Cities near Appleton, WI with the most Software Sales job openings:
Software Sales jobs near you
Infographic showing various Software Sales job openings in Appleton, WI as of July 2026, with employment types broken down into 78% Full Time, 18% Part Time, 3% Temporary, and 1% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $61,958 per year, or $29.8 per hour.
Information Solutions - Software Sales Client Leader

Information Solutions - Software Sales Client Leader

Werner Electric Supply

Appleton, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Werner Electric Supply rating

8.2

Company rating: 8.2 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

81st of 399 rated retail wholesalers

Job description

Be Yourself. Build Your Career. Be Exceptional Together.
At Werner, we're more than an electrical distributor - we're a community that empowers people to grow, innovate, and truly make a difference. Our culture celebrates individuality, encourages creativity, and values each person's voice; creating a space where you can be yourself, connect with others, and build a meaningful career. We believe in balance and flexibility, so you can thrive both professionally and personally. Together, we can make an impact and build something exceptional for our customers, families, communities, and each other.
Job Summary
The Information Solutions Software Sales - Client Leader is responsible for delivering accelerated sales growth in the information software business. This is a consultative sales role focused on new customers and new offerings to help the customer achieve their desired business outcomes. Responsibilities include building and managing the software pipeline while progressing and closing software opportunities.
Essential Functions
  • Achieve Werner Information Solutions annual software operating sales plan.
  • Design and implement sales strategies that ensure we meet our revenue objectives by growing new and existing accounts.
  • Prospect new opportunities through networking, cold calling, and other lead generation techniques
  • Manage the sales cycle, performing lead qualification, arranging, and providing demonstrations, quoting and closing
  • Research prospective organizations to identify the right customer stakeholders leveraging the MEDDIC process
  • Collaborate with Werner Electric Supply Account Managers, Product Managers and Specialists to articulate benefits and help proliferate Information Solutions software portfolio.
  • Independently and collaboratively strategize for solving deal-level challenges
  • Conducting in-depth research on competitors' products, pricing, and market success to gain insight into customer preferences and interests.
  • Leverage disciplined sales process and CRM to document sales pipeline and develop / manage sales forecast
  • Report account activity, opportunity status and other details

Supervisory Responsibilities
This position does not have any direct supervisor responsibilities.
Required Qualifications
  • Bachelor's degree in Sales, Engineering, Industrial Manufacturing Leadership, Computer Science, or related field
  • Valid driver's license
  • At least 5 years of related experience is required.
  • Demonstrated success selling complex software solutions. Experience selling Enterprise software applications, including ERP, MES, Supply Chain or PLM solutions
  • Selling Software-as-a-Subscription (SaaS) and Annual Recurring Revenue (ARR) model experience
  • Ability to coordinate complex sales pursuits. Leverages internal resources as well as those of our vendor partners. Helps to identify opportunities, craft solutions and close deals.
  • Excellent communication and presentation skills, both written and spoken

Preferred Qualifications
  • Background in manufacturing
  • Hunter mentality with a relentless drive to achieve results; independent and self-directed and takes initiative with minimal direction or supervision; Demonstrated ability to lead and manage multiple opportunities concurrently.
  • Experience in identifying the right customer stakeholders and build connections quickly to drive consensus for deals, work cooperatively with a wide range of internal stakeholders for deal success.
  • Ability to sell to C-Suite Level Clients as well as buyers
  • Use of consultative selling techniques to teach customers about their industry, offer unique perspectives on their business, and achieve their desire business outcomes
  • Working knowledge of Industry 4.0 and Internet of Things technologies
  • Knowledge of Rockwell Automation Plex, Fiix, and FactoryTalk solutions
  • Broad understanding of Rockwell Automation, vendor partners' and competitors' software and services portfolios as well as their delivery capabilities
  • Previous experience in distribution, value added reseller, or managed service provider

Company Overview
Founded in 1948, Werner has grown from a small appliance store in downtown Neenah, WI into an award-winning employer and leading electrical distributor with 12 branch locations in Wisconsin and Upper-Michigan. Headquartered in Appleton, WI, we provide electrical, lighting, network, process, and inventory management solutions for a diverse group of industrial and construction customers. We are a growing, privately-held company with over 450 employees who uphold a family culture built around exceptional customer service. As a recent New North Workplace Excellence Award winner, we're dedicated to the continuous improvement of our people, products, and services to ensure the long-term success of our employees and customers. Apply today and find out why we're a "Great Place to Work."
Employee Benefits
  • Medical, Dental, and Vision Insurance
  • Short & Long-Term Disability Insurance
  • Life and AD&D Insurance
  • 401(k) Retirement Plan with company match
  • Paid holidays, vacation, personal, and sick days
  • Pet Insurance
  • Identity Theft Protection
  • Accident Insurance & Critical Illness Coverage
  • Tuition Reimbursement
  • Annual bonuses and merit increases based on performance
  • Employee Assistance Program (EAP)
  • Wellness Programs
  • Employee Resource Groups (ERG)
  • Career Development & Leadership Training
  • Paid Parental Leave

Werner is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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