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Social Media Strategy Jobs (NOW HIRING)

Consuela LLC

Social Media Strategist

Austin, TX · On-site

Key Responsibilities Social Media Strategy & Execution * Own and execute Consuela's organic social media strategy across Facebook, Instagram and TikTok * Develop platform-specific content strategies ...

CONSUELA LLC

Social Media Strategist

Austin, TX · Hybrid

Key Responsibilities Social Media Strategy & Execution * Own and execute Consuela's organic social media strategy across Facebook, Instagram and TikTok * Develop platform-specific content strategies ...

Mslgroup

Social Media Strategist

Dallas, TX · On-site

Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy * Utilize advanced targeting strategies to execute ...

PAFCO

Social Media Specialist

Vernon, CA · On-site

$75K - $80K/yr

Develop and Execute Social Media Strategy: Create, manage, and execute social media strategies that align with business goals and marketing objectives. * Content Creation: Design and produce engaging ...

Girls Who Code

Social Media Manager

New York, NY · Hybrid

$70K - $87K/yr

This role requires a strategic and creative manager who can translate organizational priorities ... The Social Media Manager will collaborate closely with teams across the organization to elevate ...

Girls Who Code

Social Media Manager

New York, NY · Hybrid

This role requires a strategic and creative manager who can translate organizational priorities ... The Social Media Manager will collaborate closely with teams across the organization to elevate ...

Ogilvy

Social Media Strategist

Miami, FL

About the Role We're seeking a highly motivated and experienced Social Media Strategist. This ... Articulate the team's content strategy, execution plans, and performance results to internal ...

BE Group

Social Media Manager

Easton, PA · Remote

Our client is seeking an experienced Social Media Manager to lead the strategy, execution, and performance of social media for a well-established consumer brand. This is a highly visible leadership ...

bav

Social Media Strategist, B&H Creators

Manhattan, NY · On-site

Essential Responsibilities Own the social media strategy across all B&H Creators platforms, including YouTube, Instagram, TikTok, LinkedIn, Threads, X, and emerging channels. Develop and maintain a ...

SASSO

Social Media Manager

Baton Rouge, LA · On-site

The Social Media Manager combines strategic thinking, strong writing, creative judgment, platform fluency, content planning, data analysis, hands-on execution, and responsible use of AI-enabled ...

Girls Who Code

Social Media Manager

New York, NY · On-site

This role requires a strategic and creative manager who can translate organizational priorities ... The Social Media Manager will collaborate closely with teams across the organization to elevate ...

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Social Media Strategy information

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How much do social media strategy jobs pay per year?

As of Aug 17, 2026, the average yearly pay for social media strategy in the United States is $76,970.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $92,500.00 per year, depending on experience, location, and employer.

What is social media strategy?

A social media strategy is a comprehensive plan that outlines how a business or individual will use social media platforms to achieve specific marketing and communication goals. It involves identifying target audiences, selecting the right platforms, creating engaging content, and determining the best times and methods for posting. A strong social media strategy also includes setting measurable objectives, monitoring performance, and adjusting tactics to improve results over time.

How does a social media strategist typically collaborate with other departments within an organization?

A Social Media Strategist often works closely with marketing, public relations, customer service, and content creation teams to ensure consistency in messaging and alignment with overall business goals. They may participate in cross-departmental meetings to coordinate campaigns, gather insights on product launches, and address customer feedback. Strong collaboration skills are essential, as strategists frequently translate brand objectives into engaging social content and work with designers and copywriters to produce compelling posts. This collaborative environment helps ensure that social media efforts support larger organizational initiatives and deliver measurable results.

What are the key skills and qualifications needed to thrive as a social media strategist, and why are they important?

To thrive as a Social Media Strategist, you need expertise in content creation, digital marketing, analytics, and a strong understanding of social platforms, often backed by a degree in marketing or communications. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and Facebook Business Manager is typically required. Creativity, adaptability, and strong communication skills help you craft engaging campaigns and respond effectively to trends and audience feedback. These abilities are crucial for building brand presence, driving engagement, and achieving organizational marketing goals in a dynamic digital landscape.

What is the difference between Social Media Strategy vs Social Media Manager?

AspectSocial Media StrategySocial Media Manager
Primary FocusDeveloping overall social media plans and goalsExecuting daily social media activities and managing content
Skills & CertificationsStrategic planning, analytics, content creationContent creation, community management, platform-specific skills
Work EnvironmentCollaborates with marketing teams, focuses on planningManages social media accounts, interacts with followers
Common UsageInvolved in campaign planning and strategy developmentHandles posting, engagement, and monitoring

While both roles are essential in social media marketing, Social Media Strategy focuses on planning and setting goals, whereas Social Media Managers handle the day-to-day execution and engagement. Understanding these differences helps organizations assign the right responsibilities to each role for effective social media presence.

What degree do you need to be a social media strategist?

A social media strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. Relevant skills include content creation, analytics, and familiarity with social media platforms and tools; certifications in digital marketing can also enhance qualifications.

What does a social media strategist do?

A social media strategist develops and implements plans to increase a company's online presence across platforms like Facebook, Instagram, and Twitter. They analyze engagement data, create content strategies, and stay updated on social media trends to achieve marketing goals. Strong communication skills and familiarity with social media tools are essential for this role.

What does a social media strategist make?

A social media strategist typically earns between $50,000 and $85,000 annually, depending on experience, location, and company size. Salaries can vary widely, with senior roles or those in larger organizations often earning higher compensation, and the role often requires skills in content creation, analytics, and platform management.

What is a social media strategy job?

A social media strategy job involves planning, developing, and implementing strategies to promote a brand or organization across social media platforms. It requires skills in content creation, analytics, and platform management, often using tools like Hootsuite or Sprout Social. Professionals in this role analyze engagement data to optimize campaigns and achieve marketing goals.
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What cities are hiring for Social Media Strategy jobs?

Cities with the most Social Media Strategy job openings:

What are the most commonly searched types of Social Media Strategy jobs?

The most popular types of Social Media Strategy jobs are:

What states have the most Social Media Strategy jobs?

States with the most job openings for Social Media Strategy jobs include:

Social Media Strategy jobs near you
Infographic showing various Social Media Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 73% Full Time, 21% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $76,970 per year, or $37 per hour.

Social Media Strategist

Consuela LLC

Austin, TX • On-site

Full-time

Re-posted 7 days ago

Job description

Social Media Strategist
Location: Austin, Texas (Hybrid)
Reports To: Marketing VP
Department: Marketing
About Consuela
Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni's design philosophy, The Art of the Unmatched™ - an intentional juxtaposition of colors, textures and patterns that reflect life's wild and varied journey.
Consuela's purpose and mantra - Make Today Ridiculously Awesome - is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make.
Purpose of the Role
The Social Media Strategist plays a critical role in bringing our brand to life across social platforms through compelling storytelling, community engagement, and algorithm-winning content. This role sits within the Marketing team and is responsible for driving Consuela's organic social media presence primarily across Facebook, Instagram and TikTok while helping grow a highly engaged, loyal community around the brand.
This person lives at the intersection of creativity, culture, trends, storytelling, and analytics. They understand how to create content that resonates emotionally while also performing strategically within ever-evolving platform algorithms. The Social Media Strategist is equal parts creative thinker, trend forecaster, community builder, and operational executor.
Reporting to the Vice President, Head of Marketing, this role partners closely with Creative, Brand Marketing, Retail, Ecommerce, Customer Experience, and external partners to ensure social content reflects the heart of the Consuela brand while driving meaningful engagement and audience growth.
Successful candidates are naturally curious, deeply plugged into culture and trends, and energized by fast-paced environments with constant evolution. They are highly organized, detail-oriented, collaborative, and passionate about building community through storytelling and content that feels authentic, joyful, artistic, and unmistakably Consuela.
This role is based onsite in Austin, Texas, and remote candidates will not be considered.
Key Responsibilities
Social Media Strategy & Execution
  • Own and execute Consuela's organic social media strategy across Facebook, Instagram and TikTok
  • Develop platform-specific content strategies that align with brand priorities, product launches, campaigns, and storytelling moments
  • Create and manage social content calendars that balance strategic planning with agile, trend-responsive content opportunities
  • Partner cross-functionally to ensure alignment between social storytelling, brand campaigns, retail initiatives, ecommerce priorities, and community engagement
  • Identify opportunities to increase reach, engagement, follower growth, and brand relevance through algorithm-friendly content strategies
  • Continuously evaluate platform performance and optimize content approaches based on insights, trends, and analytics
Content Development & Storytelling
  • Concept and create compelling social-first content that reflects the Consuela brand voice, aesthetic, and spirit
  • Collaborate closely with Creative and Brand teams to translate campaigns, launches, and brand moments into engaging social storytelling
  • Capture and produce real-time content including photo, video, Reels, TikToks, behind-the-scenes storytelling, and community-driven content
  • Write engaging social copy that feels authentic, conversational, and aligned with the Consuela brand
  • Maintain a strong understanding of evolving content formats, editing styles, hooks, and storytelling approaches that drive performance on Instagram and TikTok
  • Help evolve Consuela's social presence in ways that feel culturally relevant while remaining true to the brand
Community Engagement
  • Foster meaningful engagement with the Consuela community across social platforms
  • Monitor comments, DMs, tags, and conversations to ensure timely and thoughtful engagement
  • Build relationships with customers, creators, brand fans, and community advocates
  • Identify opportunities to amplify user-generated content, community stories, and brand affinity moments
  • Serve as a pulse point for customer sentiment, community feedback, and emerging conversations relevant to the brand
Trends, Culture & Insights
  • Stay deeply connected to social media trends, platform changes, pop culture moments, creators, and emerging digital behaviors
  • Identify timely opportunities for the brand to participate in relevant cultural conversations
  • Bring fresh ideas and creative concepts forward regularly to keep content dynamic and engaging
  • Monitor competitor activity and industry best practices to identify opportunities for innovation and differentiation
  • Use data and performance insights to guide recommendations and continuously improve content effectiveness

Requirements
What You Bring to the Role
  • 3-5 years of experience managing and growing organic social media channels for a consumer-facing brand
  • Proven success creating high-performing content on Instagram and TikTok specifically
  • Deep understanding of social media algorithms, platform behaviors, and engagement drivers
  • Strong creative eye with experience capturing and editing social-first photo and video content
  • Exceptional storytelling and copywriting skills with an ability to adapt tone across platforms and audiences
  • Strong understanding of internet culture, trends, creators, and evolving social behaviors
  • Highly organized with strong project management and cross-functional communication skills
  • Comfortable balancing strategic planning with hands-on content execution
  • Experience working in fast-paced, growth-stage environments with evolving priorities
  • Passion for fashion, art, storytelling, hospitality, and creating meaningful brand experiences
  • Experience using social media management, analytics, and content editing tools preferred
How You Show Up
  • You bring energy, curiosity, and creativity into every room and every project
  • You are deeply plugged into culture and naturally ahead of trends
  • You balance artistic instinct with strategic thinking and measurable performance
  • You thrive in fast-moving environments and adapt quickly to change
  • You are collaborative, communicative, and highly responsive across teams
  • You take ownership and execute with urgency, organization, and attention to detail
  • You care deeply about building authentic community and meaningful customer connection
  • You are passionate about storytelling, brand building, and creating content people genuinely want to engage with
  • You embody the spirit of "Make Today Ridiculously Awesome" in both your work and interactions
What Success Looks Like
  • Consuela's organic social channels show sustained growth in both connected and unconnected reach and engagement
  • Content consistently reflects the unique voice, spirit, and visual identity of the brand
  • Social storytelling feels timely, culturally relevant, and creatively differentiated
  • The community feels engaged, connected, and excited to participate with the brand
  • Cross-functional teams view social as a strong strategic and creative partner
  • Content execution is consistent, organized, and adaptable to evolving business priorities
  • Social media performance insights lead to smarter, more effective content strategies over time

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