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Social Media Strategy Jobs in Rochester, NY (NOW HIRING)

Agilent

Paid Social Media Specialist

Rochester, NY · On-site +1

$103K - $193K/yr

You turn the high-level strategy into tangible results by managing the "levers" of the ad auction-targeting, bidding, and creative testing. The Paid Social Media Specialist will report to Global ...

DiBella's Subs

Social Media Intern

Rochester, NY · On-site

$19 - $21/hr

Help build a smarter strategy behind what we post and why Requirements What You Need * Strong video ... Your ideas can actually shape our social media future Bottom Line We want someone who is hungry to ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

  • Dental

This is an exciting opportunity to lead and implement strategic digital marketing initiatives for ... social media, content marketing, and SEO. * Collaborate with internal and client-side teams to ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

  • Medical

  • Dental

  • Retirement

Campaign Strategy & Execution: * Develop and execute comprehensive digital marketing strategies ... Expertise in social media marketing, influencer partnerships, or content strategy. * Familiarity ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

  • Medical

  • Retirement

Campaign Strategy & Execution: * Develop and execute comprehensive digital marketing strategies ... Expertise in social media marketing, influencer partnerships, or content strategy. * Familiarity ...

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive ...

Pwc

Social Media Marketing Senior Associate

Rochester, NY · On-site

$55K - $187K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... Social Media Marketing Senior Associate, you will play a pivotal role in shaping and executing ... Your work will involve developing strategies that communicate the organization's mission, values ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Oversee the company's social media strategy, content direction, and performance objectives to ensure alignment with organizational goals and brand standards. * Lead corporate communications efforts ...

Varsity Tutors

Social Networking Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of social media platforms including Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and YouTube, content strategy, profile optimization, privacy settings, digital etiquette, personal ...

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All JobsSocial Media Strategy JobsSocial Media Strategy Jobs in Rochester, NY

Social Media Strategy information

See Rochester, NY salary details

$20.1K

$71.9K

$128K

How much do social media strategy jobs pay per year?

As of Aug 17, 2026, the average yearly pay for social media strategy in Rochester, NY is $71,939.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,535.00 and $86,454.00 per year, depending on experience, location, and employer.

What is social media strategy?

A social media strategy is a comprehensive plan that outlines how a business or individual will use social media platforms to achieve specific marketing and communication goals. It involves identifying target audiences, selecting the right platforms, creating engaging content, and determining the best times and methods for posting. A strong social media strategy also includes setting measurable objectives, monitoring performance, and adjusting tactics to improve results over time.

How does a social media strategist typically collaborate with other departments within an organization?

A Social Media Strategist often works closely with marketing, public relations, customer service, and content creation teams to ensure consistency in messaging and alignment with overall business goals. They may participate in cross-departmental meetings to coordinate campaigns, gather insights on product launches, and address customer feedback. Strong collaboration skills are essential, as strategists frequently translate brand objectives into engaging social content and work with designers and copywriters to produce compelling posts. This collaborative environment helps ensure that social media efforts support larger organizational initiatives and deliver measurable results.

What are the key skills and qualifications needed to thrive as a social media strategist, and why are they important?

To thrive as a Social Media Strategist, you need expertise in content creation, digital marketing, analytics, and a strong understanding of social platforms, often backed by a degree in marketing or communications. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and Facebook Business Manager is typically required. Creativity, adaptability, and strong communication skills help you craft engaging campaigns and respond effectively to trends and audience feedback. These abilities are crucial for building brand presence, driving engagement, and achieving organizational marketing goals in a dynamic digital landscape.

What is the difference between Social Media Strategy vs Social Media Manager?

AspectSocial Media StrategySocial Media Manager
Primary FocusDeveloping overall social media plans and goalsExecuting daily social media activities and managing content
Skills & CertificationsStrategic planning, analytics, content creationContent creation, community management, platform-specific skills
Work EnvironmentCollaborates with marketing teams, focuses on planningManages social media accounts, interacts with followers
Common UsageInvolved in campaign planning and strategy developmentHandles posting, engagement, and monitoring

While both roles are essential in social media marketing, Social Media Strategy focuses on planning and setting goals, whereas Social Media Managers handle the day-to-day execution and engagement. Understanding these differences helps organizations assign the right responsibilities to each role for effective social media presence.

What degree do you need to be a social media strategist?

A social media strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. Relevant skills include content creation, analytics, and familiarity with social media platforms and tools; certifications in digital marketing can also enhance qualifications.

What does a social media strategist do?

A social media strategist develops and implements plans to increase a company's online presence across platforms like Facebook, Instagram, and Twitter. They analyze engagement data, create content strategies, and stay updated on social media trends to achieve marketing goals. Strong communication skills and familiarity with social media tools are essential for this role.

What does a social media strategist make?

A social media strategist typically earns between $50,000 and $85,000 annually, depending on experience, location, and company size. Salaries can vary widely, with senior roles or those in larger organizations often earning higher compensation, and the role often requires skills in content creation, analytics, and platform management.

What is a social media strategy job?

A social media strategy job involves planning, developing, and implementing strategies to promote a brand or organization across social media platforms. It requires skills in content creation, analytics, and platform management, often using tools like Hootsuite or Sprout Social. Professionals in this role analyze engagement data to optimize campaigns and achieve marketing goals.
Social Media Strategy jobs near you
Infographic showing various Social Media Strategy job openings in Rochester, NY as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 73% Full Time, 21% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $71,939 per year, or $34.6 per hour.

Paid Social Media Specialist

Agilent

Rochester, NY • On-site, Remote

$103K - $193K/yr

Full-time

Posted 25 days ago

Agilent Technologies rating

8.2

Company rating: 8.2 out of 10

Based on 41 frontline employees who took The Breakroom Quiz

88th of 540 rated manufacturers

Job description

Job Description

The Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising campaigns across social platforms (Meta, LinkedIn, etc.) with a relentless focus on efficiency and ROI. You turn the high-level strategy into tangible results by managing the "levers" of the ad auction-targeting, bidding, and creative testing.

The Paid Social Media Specialist will report to Global Digital Media Manager.

Responsibilities:

  • Independently execute campaigns, by building and launching ad sets, ensuring perfect tracking (pixels/APIs) and budget allocation across diverse audience segments.

  • Daily optimization of active campaigns through daily "health checks" on active ads, performing A/B tests on copy and creative to drive down CPA and scale winning campaigns.

  • Providing regular performance breakdowns, translating complex platform data into clear insights on spend efficiency and conversion trends.

  • Help to define and execute a paid social media strategy in collaboration with management and cross functional stakeholders (i.e., PR, Brand, Corporate Comms, etc.).

  • Participate as a core team member on the Social Media Governance Board responsible for the development and implementation of social media governance guidelines, policies, training, etc., to maintain a cohesive brand strategy across social channels to deliver on KPIs.

  • Identify the most important social media KPIs, development of dashboards, and report on social metrics and analytics, to continuously optimize social channels and identify new opportunities.

  • Advising stakeholders on social media best practices, helping them develop effective strategies to reach and engage with their target audiences on social platforms through paid campaigns.

  • Staying up-to-date with changes in the social media landscape, including social media best practices, emerging trends and technologies.

  • Recommending forward thinking strategies and innovations, with focus on AI.

  • Focus on operational efficiencies, optimizing and streamlining existing processes to free capacity and leverage/scale resources to focus on business-critical activities.

Qualifications

  • Due to the business hours, we are seeking a candidate based on the East Coast.

  • Bachelor's degree in Marketing, Communications, or a related field

  • 4+ years of hands-on paid social media experience with direct ownership of campaign execution and optimization

  • Proven expertise managing campaigns across Meta and LinkedIn Ads platforms (additional platforms such as Reddit or TikTok a plus)

  • Demonstrated ability to optimize campaigns against performance KPIs (e.g., CPA, ROAS, conversion rate)

  • Experience managing budgets, audience targeting, and A/B testing at scale

  • Strong knowledge of tracking and attribution, including pixels, conversion APIs, and UTM structure

  • Ability to analyze performance data and translate insights into actionable optimizations

  • Experience partnering with cross-functional stakeholders (e.g., Brand, PR, Corporate Communications)

Additional Details

This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least July 29, 2026 or until the job is no longer posted.The full-time equivalent pay range for this position is $103,200.00 - $193,500.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locationsAgilent Technologies, Inc. is an Equal Employment Opportunity and merit-based employer that values individuals of all backgrounds at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to creating and maintaining an inclusive in the workplace where everyone is welcome, and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email job_posting@agilent.com or contact +1-262-754-5030. For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.Travel Required: OccasionalShift: DayDuration: No End DateJob Function: Marketing

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