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Social Media Strategy Jobs in Rochester, NY (NOW HIRING)

Tribune Media

Account Executive

Rochester, NY

$50K - $80K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... social media, email marketing, programmatic advertising, branded content, sponsorships, and station integrations * Develop customized advertising strategies that help clients achieve their business ...

Nexstar Media Group

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... social media, email marketing, programmatic advertising, branded content, sponsorships, and station integrations * Develop customized advertising strategies that help clients achieve their business ...

BN, an Augeo company

Sales Support Manager

Rochester, NY · On-site

$65K - $85K/yr

... social media. The ideal candidate is detail-oriented, a strong writer/storyteller, and energized by turning insights, trends, and data into materials that help win new business. Sales Strategy ...

Brand Networks

Sales Support Manager

Rochester, NY · On-site

... social media. The ideal candidate is detail-oriented, a strong writer/storyteller, and energized by turning insights, trends, and data into materials that help win new business. Sales Strategy ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans. * Support property teams with marketing needs, events, signage ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans. * Support property teams with marketing needs, events, signage ...

ERM

Consulting Associate, Strategic Communications

Rochester, NY · On-site +1

$62K - $78K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Conduct traditional and social media monitoring using web-based and licensed monitoring tools to ... For the Consulting Associate, Strategic Communications position, the anticipated annual base pay is ...

Erm

Consulting Associate, Strategic Communications

Rochester, NY · On-site +1

$62K - $78K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Conduct traditional and social media monitoring using web-based and licensed monitoring tools to ... For the Consulting Associate, Strategic Communications position, the anticipated annual base pay is ...

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Showing results 21-40

All JobsSocial Media Strategy JobsSocial Media Strategy Jobs in Rochester, NY

Social Media Strategy information

See Rochester, NY salary details

$20.1K

$71.9K

$128K

How much do social media strategy jobs pay per year?

As of Aug 17, 2026, the average yearly pay for social media strategy in Rochester, NY is $71,939.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,535.00 and $86,454.00 per year, depending on experience, location, and employer.

What is social media strategy?

A social media strategy is a comprehensive plan that outlines how a business or individual will use social media platforms to achieve specific marketing and communication goals. It involves identifying target audiences, selecting the right platforms, creating engaging content, and determining the best times and methods for posting. A strong social media strategy also includes setting measurable objectives, monitoring performance, and adjusting tactics to improve results over time.

How does a social media strategist typically collaborate with other departments within an organization?

A Social Media Strategist often works closely with marketing, public relations, customer service, and content creation teams to ensure consistency in messaging and alignment with overall business goals. They may participate in cross-departmental meetings to coordinate campaigns, gather insights on product launches, and address customer feedback. Strong collaboration skills are essential, as strategists frequently translate brand objectives into engaging social content and work with designers and copywriters to produce compelling posts. This collaborative environment helps ensure that social media efforts support larger organizational initiatives and deliver measurable results.

What are the key skills and qualifications needed to thrive as a social media strategist, and why are they important?

To thrive as a Social Media Strategist, you need expertise in content creation, digital marketing, analytics, and a strong understanding of social platforms, often backed by a degree in marketing or communications. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and Facebook Business Manager is typically required. Creativity, adaptability, and strong communication skills help you craft engaging campaigns and respond effectively to trends and audience feedback. These abilities are crucial for building brand presence, driving engagement, and achieving organizational marketing goals in a dynamic digital landscape.

What is the difference between Social Media Strategy vs Social Media Manager?

AspectSocial Media StrategySocial Media Manager
Primary FocusDeveloping overall social media plans and goalsExecuting daily social media activities and managing content
Skills & CertificationsStrategic planning, analytics, content creationContent creation, community management, platform-specific skills
Work EnvironmentCollaborates with marketing teams, focuses on planningManages social media accounts, interacts with followers
Common UsageInvolved in campaign planning and strategy developmentHandles posting, engagement, and monitoring

While both roles are essential in social media marketing, Social Media Strategy focuses on planning and setting goals, whereas Social Media Managers handle the day-to-day execution and engagement. Understanding these differences helps organizations assign the right responsibilities to each role for effective social media presence.

What degree do you need to be a social media strategist?

A social media strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. Relevant skills include content creation, analytics, and familiarity with social media platforms and tools; certifications in digital marketing can also enhance qualifications.

What does a social media strategist do?

A social media strategist develops and implements plans to increase a company's online presence across platforms like Facebook, Instagram, and Twitter. They analyze engagement data, create content strategies, and stay updated on social media trends to achieve marketing goals. Strong communication skills and familiarity with social media tools are essential for this role.

What does a social media strategist make?

A social media strategist typically earns between $50,000 and $85,000 annually, depending on experience, location, and company size. Salaries can vary widely, with senior roles or those in larger organizations often earning higher compensation, and the role requires skills in content creation, analytics, and platform management.
Social Media Strategy jobs near you
Infographic showing various Social Media Strategy job openings in Rochester, NY as of August 2026, with employment types broken down into 2% As Needed, 73% Full Time, 20% Part Time, 1% Temporary, and 4% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $71,939 per year, or $34.6 per hour.

Marketing & Growth Lead @ early-stage consumer social app

Cheez

Geneseo, NY • On-site

Full-time

Re-posted 27 days ago

Job description

Cheez (https://cheez.cc/wumg) is a new app that sends you the pictures that your friends take of you, powered by facial recognition.

Responsibilities:

  • Develop and execute data-driven marketing strategies to increase user acquisition, brand awareness, and engagement

  • Collaborate with the Founder/CEO and the rest of the team to create and distribute compelling content across various channels, including social media, email, blog, and paid advertising

  • Analyze and report on key performance metrics to inform marketing decisions and optimize campaigns

  • Research and identify industry trends, best practices, and competitor activities to inform marketing initiatives and maintain a competitive edge

  • Manage and optimize our social media presence, ensuring a consistent and engaging brand voice across platforms

  • Contribute to the development of our brand guidelines and ensure consistent implementation across all marketing materials

  • Manage relationships with external partners, influencers, and agencies

  • A strong portfolio showcasing your marketing projects, campaigns, and achievements

  • Bachelor's degree in Marketing, Communications, Business, or a related field is preferred (but not required)

  • A passion for social media, technology, and staying up-to-date with industry trends

  • Ability to thrive in a fast-paced, collaborative startup environment

  • Eagerness to learn, grow, and contribute to a supportive team culture

Apply