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Social Media Rater Jobs in Washington (NOW HIRING)

Sightline Media Group

Social Media Manager

Washington, DC · On-site

$80K - $100K/yr

... rates across multiple social platforms. Technical & Creative Proficiency • Exceptional writing ... with social media management and analytics tools (e.g., Sprout Social, Hootsuite, CrowdTangle ...

Macerich

Social Media Coordinator

Mclean, VA · On-site

... rate (likes, comments, and shares). * Must have at least 70% of audience residing in the target ... social media impressions on top-performing reels * TikTok analytics or creator insights showing ...

AutoMaximizer, Inc

Social Media Manager

MD · On-site

$15 - $30/hr

Creating multiple versions of social media postings for management review, digital and physical ... This is a contractor paid role & hourly contract rate will be between $15-30 per hour dependent on ...

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Social Media Rater information

What are some common challenges faced by social media raters, and how can they be managed?

Social Media Raters often encounter challenges such as evaluating content that may be ambiguous, culturally nuanced, or rapidly changing in relevance. Staying up-to-date on current events and understanding local context is essential to make accurate judgments. To manage these challenges, raters should regularly review training materials, actively participate in quality feedback sessions, and seek clarification from team leaders when in doubt. Collaborating with other raters through forums or group discussions can also provide valuable insights and support.

What are the key skills and qualifications needed to thrive as a social media rater, and why are they important?

To thrive as a Social Media Rater, you need strong analytical skills, attention to detail, and proficiency in English, often supported by a high school diploma or equivalent. Familiarity with social media platforms, web browsers, and specific rating tools or guidelines provided by employers is typically required. Excellent time management, critical thinking, and the ability to follow detailed instructions are crucial soft skills that set candidates apart. These skills are important to ensure accurate content evaluation and help improve the relevance and quality of social media feeds for end users.

What is a social media rater?

A Social Media Rater is a person who evaluates and provides feedback on the quality and relevance of content found on social media platforms. Their main job is to assess posts, ads, and search results to help improve the accuracy and usefulness of social media algorithms. Social Media Raters typically work remotely, following specific guidelines to determine whether content aligns with community standards and user expectations. This role helps companies refine their platforms and enhance user experience.

What is the difference between Social Media Rater vs Social Media Evaluator?

AspectSocial Media RaterSocial Media Evaluator
CredentialsTypically no formal credentials requiredUsually no formal credentials, but familiarity with social media platforms is helpful
Work EnvironmentRemote, flexible hoursRemote, flexible hours
Industry UsageCommon in market research and user feedback rolesCommon in market research and content moderation
Job FocusRating and providing feedback on social media contentEvaluating social media content for quality and compliance

Both roles involve evaluating social media content remotely, but Social Media Raters focus on rating and providing feedback, while Social Media Evaluators assess content for quality and adherence to guidelines. The roles often overlap but serve slightly different purposes within social media and market research industries.

What are popular job titles related to Social Media Rater jobs in Washington? For Social Media Rater jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Social Media Rater jobs in Washington look for? The top searched job categories for Social Media Rater jobs in Washington are:
What cities in Washington are hiring for Social Media Rater jobs? Cities in Washington with the most Social Media Rater job openings:
Social Media Rater jobs near you
Infographic showing various Social Media Rater job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.

Social Media Manager

Sightline Media Group

Washington, DC

$80K - $100K/yr

Full-time

Re-posted 2 days ago

Job description

Position Summary

Sightline Media Group (a leading publisher in defense, government, and technology news) and Sunset Publishing (a preeminent voice in Western lifestyle) are seeking a creative, strategic, and data-driven Social Media Manager to lead and elevate their combined social presence across all major platforms.

The ideal candidate possesses a strong understanding of the digital media landscape, a proven track record of building and engaging diverse online communities, and expertise in business and technology news. This role is crucial for executing a cohesive, multi-platform content strategy that drives brand awareness, audience growth, engagement, and loyalty for both distinct media brands.

Key Responsibilities

Strategy & Management

Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group's and Sunset Publishing's distinct editorial and business objectives.

Manage and grow all official social media accounts across major platforms, including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels.

Develop and maintain a robust content calendar to ensure consistent, timely, and strategic posting across all accounts.

Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed.

Content Production & Distribution

Source, produce, edit, and distribute compelling, platform-specific content-including text, images, short-form video, audiograms, and infographics-that translates complex topics (defense, technology, business) into accessible and engaging formats.

Collaborate closely with editorial, video, marketing, and product teams to amplify priority stories, investigative projects, and company initiatives.

Partner with Sightline's sister media brands to co-create, coordinate, and cross-distribute content, maximizing reach and impact across multiple publisher networks.

Analytics & Community

Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning.

Monitor social channels for breaking news, trending conversations, competitive activity, and audience feedback. Respond promptly and professionally to foster a healthy online community.

Stay current on emerging social media trends, formats, tools, and best practices to ensure both brands remain at the forefront of digital innovation.

Identify and engage with key opinion leaders, influencers, and industry analysts in the relevant business, defense, and technology sectors to expand credibility and audience reach.

Required Qualifications & Skills

Education & Experience

Bachelor's degree in Communications, Marketing, Journalism, or a related field.

3-5 years of professional social media management experience, preferably within a news organization or complex business/tech-focused media environment.

Demonstrated success in implementing strategies that result in measurable growth and high engagement rates across multiple social platforms.

Technical & Creative Proficiency

Exceptional writing, editing, and communication skills, with a strong command of grammar, tone, and the ability to adapt voice for platform-specific audiences.

Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, CrowdTangle, native platform analytics).

Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Photoshop) is strongly preferred.

Organizational & Sector Knowledge

Strong understanding of the business, technology, and/or defense sectors, with the ability to translate complex topics into engaging, social-friendly formats.

Proven ability to thrive in a fast-paced, deadline-driven newsroom environment and efficiently manage multiple projects and competing priorities simultaneously.

In compliance with Washington, D.C. pay transparency law, the salary range for this role is $80,000-$100,000 annually. This range reflects the minimum and maximum base compensation the company reasonably expects to pay at the time of posting and may vary based on experience, skills, and qualifications.

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